North America Residential Marketing Manager

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Job Overview

The Building Technologies business has long participated in the North America Residential market, primarily through the sale of its insulation, weatherization, and building-envelope product lines to North American distributors and dealers. These customers, in turn, sell these products to the ultimate end users, including contractors, builders, remodelers, and other residential construction professionals.

The North America Residential Marketing Manager is responsible for the Residential Market Segment within the Building line of business. This NA Residential Marketing Manager is responsible for the development and execution of the Residential market strategy, balancing near-term business planning and execution with longer-term identification, assessment, and prioritization of strategic growth opportunities. The role ensures that near-term commercial actions support annual financial objectives while building the market, portfolio, and innovation priorities required for sustained profitable growth.

Please note this is an onsite position with 1 day of remote work.

Key responsibilities include:

• Annual Plan and Marketing Strategy for the Residential Segment within the Building LOB. Ensure that strategy aligns with the business vision and supports both annual financial performance goals and longer-term strategic growth priorities.
• Responsible for the 4P’s of Marketing (Price, Product, Place, Promotion) for the Residential Segment, balancing near-term execution requirements with longer-term market, portfolio, channel, and growth priorities.
• Lead the commercialization and launch of new offerings, including product, packaging, merchandising, and other market solutions, working closely with Sales, Research & Development, Product Management, Technical Service, and Marketing Communications as needed. This includes attending and representing the Residential Segment at Regional Growth and AIP reviews from a product innovation perspective.
• Collaborate with Sales to ensure alignment amongst annual marketing strategy, annual plan, and account-specific strategies in order to drive profitable growth for the Residential Segment. Elevate needed business support and actions to execute against said account strategies to the Marketing Leader.
• Review and approve all contracts.
• Collaborate with the Global Business Director to ensure transparent communication to executive leadership on investor relations.
• Collaborate with Marketing Communications on Customer Segmentation, Brand Management, Value Proposition Refinement, and Communications Campaign Architecture and Performance. Leverage insights back into marketing strategies for the Residential Segment and for customers.
• Partner with Marketing Communications to develop internal and external communications and campaigns, including new product launches and demand-creation initiatives. Jointly manage Marketing Communications budget/spend and prioritization.
• Seek to thoroughly understand the customer's business environment and needs-based opportunities where the business can effectively leverage its People, Knowledge, Products, Technology, and existing Relationships to capture value.
• Maintain a strong understanding of current and emerging competitive dynamics in the Residential market; complete ongoing competitive assessments including competitor profiles, alternative materials, existing product offerings, market prices, and relevant technology developments. Translate these insights into both near-term tactical actions and longer-term strategic priorities.
• Identify and prioritize longer-term Residential growth opportunities based on market trends, evolving building practices, customer needs, competitive dynamics, regulatory and code developments, and emerging technologies. Translate these opportunities into clear strategic priorities for portfolio, innovation, channel development, and resource allocation.
• Develop strong partnerships with key cross-functional team members, including R&D, Finance, Marketing Communications, Product Management, Asset, Supply Chain, Technical Service, and Legal, in order to drive profitable growth for the Residential Segment.
• Help direct day-to-day work and priorities of Consumer/Digital Analysts.
• Work with the Global Business Director to drive effective internal communications to ensure that all relevant company functions are kept informed of Residential marketing objectives, execution priorities, and longer-term strategic direction.
• Lead the Residential Segment MIT (Market Implementation Team) Meeting in order to drive effective communication and collaboration amongst business cross-functional partners.

Qualification Profile:

• Bachelor’s Degree is required in business or a related field
• 5+ years of experience in Sales and/or Marketing is required
• Strong understanding of the residential construction business is an asset
• Strong business acumen and strategic thinking skillset
• Ability to balance near-term business execution with longer-term strategic thinking and prioritization
• Strong project management skills
• Team leadership experience, influence, and motivation skill set
• Advanced interpersonal and communication skills
• Inquisitive nature to drive to root causes and creative solutions
• Basic understanding of Building Science
• Effective presentation skills
• Ability to see and understand direct and indirect competitors and their impact
• Ability to manage tactical implementation details while maintaining focus on longer-term market opportunities

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