Market Research Lead

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. We develop strategies that drive awareness, engagement, and usage of OpenAI’s products and platform, helping people and businesses understand and realize the value of AI.

The Marketing Insights & Analytics team develops a deep understanding of markets, audiences, behaviors, attitudes, and needs to inform marketing, product, and business decisions. We partner across OpenAI to build foundational audience understanding, shape marketing strategy, inform thought leadership, and measure performance.

About the Role

As Market Research Lead, ChatGPT you will help shape our Insights & Analytics strategy and set research direction for a major business area or cross-functional initiative. As a senior individual contributor, you will independently define and lead multiple complex research workstreams, connecting audience behavior, perceptions, and feedback to decisions across product, brand, and growth.

You will anticipate emerging business questions, bring structure to ambiguous challenges, and translate research into recommendations that influence senior leadership. Alongside delivering hands-on research, you will establish methodological standards, develop foundational research frameworks, and mentor experienced peers.

In this role, you will:

• Set research strategy, priorities, and goals for a major business area, aligning the research agenda with critical decisions and anticipating future needs.

• Independently define, prioritize, and lead multiple complex quantitative and qualitative research workstreams, balancing business impact, rigor, speed, and resources.

• Serve as a strategic partner to brand, product marketing, creative, product, and other teams, helping shape business strategy and goals through insights.

• Address challenges such as reaching new audiences, evolving our brand, positioning our product suite, and improving experiences.

• Connect primary research with behavioral data and other evidence, partnering with analytics colleagues to build a holistic understanding of our audiences.

• Translate complex findings into clear narratives and actionable recommendations that influence senior leaders and align stakeholders around decisions.

• Set technical and quality standards for research design, execution, analysis, and interpretation, including work delivered by agencies and vendors.

• Develop reusable frameworks and foundational research that strengthen the team’s ability to answer complex questions over time.

You might thrive in this role if you have:

• 12+ years of experience in mixed-method market research and data analysis, with deep expertise in quantitative and qualitative methods.

• A track record of setting research strategy and independently leading multiple complex workstreams across a substantial business area or cross-functional initiative.

• Strong judgment in ambiguous situations, including identifying the right questions, prioritizing competing needs, and choosing methods that support consequential decisions.

• Hands-on expertise across the full research lifecycle, including instrument design, sampling, weighting, statistical analysis, and reporting.

• Demonstrated success synthesizing evidence from multiple sources into recommendations that influence senior leadership and marketing, product, or business strategy.

• Experience spanning product or go-to-market research, positioning and messaging, brand strategy, campaign development, and tracking.

• Experience conducting global research and managing agencies or vendors to deliver high-quality outcomes.

• Experience establishing research standards, developing reusable frameworks, and mentoring experienced researchers or cross-functional peers.

• Proficiency with statistical analysis and survey programming.

• Excited to make AI part of how you work—actively experimenting with new tools and finding practical ways to improve the quality, speed, and impact of your work

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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