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Adidas

Global athletic footwear, apparel, accessories provider

Senior Store Manager - m/w/d, Herzogenaurach

Retail Store ManagementUpdated on Nov 14
Full-timeHerzogenaurach, GermanyNo salary listedIn-person

About the Job

Requirements

  • Demonstrated substantial retail experience and prior business responsibility for revenue and profit performance.
  • At least 8 years of team leadership experience.
  • At least 8 years of retail experience, ideally including sporting goods retail.
  • At least 3 years of experience leading a store; the posting's final sentence is truncated after this requirement begins.
  • Know sports retail and be comfortable in multi-brand retail.
  • Demonstrate strong leadership and communication skills and a good understanding of people.
  • Understand financial metrics and use them to make appropriate decisions.
  • Be performance-oriented, open to change, and willing to contribute new ideas and creative solutions.
  • Be passionate about sport, adidas, and the other brands.
  • Be proficient with Microsoft Office (Outlook, Excel, Word, PowerPoint), point-of-sale systems, and digital tools.
  • Keep customers at the center of decisions and understand their needs.

Responsibilities

  • Oversee daily store operations, including sales, people management, inventory control, and customer service, to ensure efficient and profitable operations and a positive customer experience.
  • Manage daily store operations, ensure smooth processes, and maintain company standards.
  • Monitor revenue, key performance indicators, and budgets; analyze metrics and develop actions to improve store performance and profitability.
  • Develop sales strategies, implement sales targets, and monitor competitors.
  • Identify operational challenges and work with appropriate contacts to resolve them.
  • Find, recruit, and develop talent for the store.
  • Plan staffing efficiently and maintain an effective team structure.
  • Conduct feedback and performance discussions, identify potential, and support employee development.
  • Create an inclusive and appreciative work environment and guide the team through change.
  • Lead by example, promote continuous learning, and build a strong team culture.
  • Deliver an excellent shopping experience and stay close to customers alongside the team.
  • Address customer requests, questions, and complaints and find appropriate solutions.
  • Present brands through visual merchandising, creative displays, and product presentation.
  • Implement marketing activities and sales strategies that engage customers and increase revenue.
  • Connect the in-store shopping experience with digital services and omnichannel solutions.
  • Select assortments to meet customer needs and retail requirements.
  • Plan and optimize inventory based on sell-through, space requirements, and delivery times.
  • Present seasonal collections on the sales floor and ensure displays reflect brand themes and strategic priorities.
  • Communicate openly with the team, management, and internal stakeholders.
  • Monitor store development and provide regular reports.
  • Work closely with the District Manager and back-office teams.
  • Maintain relationships with the local community and participate in events and joint initiatives.
  • Ensure compliance with legal requirements, company policies, and health and safety standards.
  • Maintain a safe, productive, and pleasant shopping and working environment.
  • Protect the store's financial and operational integrity and consistently implement necessary measures.
  • Coordinate with customers, colleagues, the District Manager, the Store Manager community, retail and franchise back-office teams, external partners, visual merchandising, facility services, local authorities, and shopping center management.

Desired Qualifications

  • Experience in sporting goods retail is preferred.

About the Company

Adidas

Global athletic footwear, apparel, accessories provider

Adidas designs, manufactures, and sells athletic footwear, sportswear, and accessories worldwide. It reaches customers through company-owned stores, e-commerce, and third-party retailers, plus strategic collaborations with athletes, celebrities, and brands to create exclusive product lines. Adidas products combine performance-oriented materials and construction with style, helping people train and live more comfortably. The company uses digital tools and AI to improve its product offerings and customer experiences, including managing digital content. A differentiator is its strong global brand, extensive distribution, and active affiliate program, as well as a balance between sport performance and lifestyle fashion through partnerships and targeted collaborations. Adidas’ goal is to maintain leadership in the sports and lifestyle market, grow its customer base and loyalty, and continue expanding digitally and through meaningful partnerships.

Company size
10,001+
Company stage
IPO
Headquarters
Herzogenaurach, Germany
Founded
1920

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