Director Business Development

About the Team  

Global Digital Licensing oversees the use of Hasbro and partner IP across digital products and experiences, supporting licensing opportunities while ensuring consistent brand standards and compliance. The function works cross-functionally with global partners and internal teams to manage licensing requirements, approvals, digital submissions, and delivery throughout the product lifecycle. Following Licensing Stage Guidelines, the team covers defined digital approval and sample requirements across major licensed brands and partners.

Job Overview 

Hasbro is seeking a commercially driven Director of Business Development (APAC) to grow its digital licensing business across mobile, PC and console gaming.
You will bring Hasbro’s brands to life through compelling gaming experiences by identifying, structuring and closing strategic partnerships with leading developers, publishers, platforms and digital marketplaces across China and the wider Asia-Pacific region.
Working with significant independence, you will represent Hasbro in senior-level discussions, make complex commercial decisions and build new revenue streams in some of the world’s most competitive gaming markets.

Location and Work Arrangement 

This role is based at our Shanghai office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do 

• Drive New Business Growth
  You will identify and secure licensing opportunities for Hasbro’s portfolio of brands while building a strong pipeline of developers, publishers, platforms and strategic partners. You will develop business cases and proposals that connect our brands with relevant genres, audiences and market opportunities, contributing approximately one-third of the regional team’s annual new-business target.
• Lead Deal Development and Execution
  You will manage the full deal process, from partner identification and outreach through evaluation, negotiation, internal approval and closing. This includes structuring complex agreements covering royalties, minimum guarantees, development funding, marketing investment, user acquisition, territories, platforms and rights.
• Working directly with founders, executives and senior decision-makers, you will navigate commercial, cultural and regulatory requirements across markets. Opportunities will be assessed using financial analysis, market evidence, partner capabilities and long-term brand potential.
• Shape Regional Strategy
  You will develop and execute Hasbro’s digital licensing strategy across Asia-Pacific, providing expert insight into regional gaming markets, particularly China’s mobile and wider digital gaming ecosystem.
• You will monitor player behaviour genre performance, platform developments, monetization models, live operations, competitor activity and regulatory changes. These insights will inform recommendations on priority brands, partners, territories, platforms and investments, as well as emerging technologies and business models.
• Manage and Grow Strategic Partnerships
  You will build trusted relationships with senior leaders at licensees and strategic partners. After contract signature, you will oversee development progress, launch plans, live operations, title performance and contractual commitments.
• You will identify risks and growth opportunities, expand successful partnerships into new titles, platforms and territories, and address underperformance or delivery challenges with sound judgment and a solutions-focused approach.
• Collaborate Across Hasbro
  You will work closely with franchise, brand, legal, finance, marketing, product development and regional teams to ensure each partnership supports Hasbro’s global strategy, brand standards and long-term intellectual property value.
• You will align stakeholders, present clear recommendations to senior leaders and guide partners through internal approvals, development, launch and ongoing operations. You will also maintain accurate pipeline, revenue and forecast information while tracking contractual obligations, financial commitments and development milestones.

What You'll Bring

• Experience
  You have substantial experience in business development, licensing, partnerships or a related commercial role within the gaming industry. You have worked with mobile, PC or console game developers, publishers or platforms in Asia, with direct experience in China strongly preferred.
• You have a successful record of originating, negotiating and closing complex, high-value gaming or intellectual property licensing agreements. You are comfortable managing senior relationships across markets and cultures, delivering significant new-business revenue and overseeing a complex commercial pipeline.
• Industry and Commercial Knowledge
  You bring deep knowledge of mobile, PC and console gaming, including development cycles, publishing models, platform economics, distribution and live operations. You understand licensing structures such as royalties, revenue sharing, minimum guarantees, development commitments, user acquisition and performance obligations. You also have strong financial and commercial judgment, including experience in opportunity valuation, business-case development, revenue forecasting and contract analysis.
• Leadership and Problem-Solving
  You can make sound decisions in complex and ambiguous situations, balance local market needs with global priorities and resolve difficult negotiations or partner challenges. You influence through credibility, expertise and relationships, communicate confidently with senior stakeholders and work autonomously while staying aligned with a globally distributed leadership team.
• Language, Location and Travel
  Professional fluency in Mandarin Chinese and strong written and spoken English are required. Additional Asian-language skills are welcome but not essential.
• This role is based in Hasbro’s regional office in Shanghai. You must be able to work effectively across Asia-Pacific time zones and travel internationally, primarily within Asia, as business needs require.
• Preferred Qualifications
  Ideally, you have experience licensing established entertainment intellectual property for mobile, PC or console games, along with a strong network of developers, publishers, platforms and digital marketplaces across Asia-Pacific.
  Experience with entertainment, gaming, toy or consumer brands is valuable, as is familiarity with China’s regulatory and publishing requirements. Experience supporting game launches and live operations after contract signature is also preferred.
• How You’ll Work
  You bring an entrepreneurial, partnership-focused approach, combining commercial ambition with sound judgment, cultural awareness and a commitment to protecting Hasbro’s brands. You are energized by creating opportunities, leading complex negotiations and developing gaming experiences that connect globally recognized intellectual property with players across Asia-Pacific.

Who We Are 

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all. 

Hasbro About the Company – Hasbro 

Wizards of the Coast Who We Are – Wizards of the Coast 

Equal Opportunity 

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. 

Accommodations 

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process. 

Notice Regarding Hasbro’s use of AI in the Recruitment Process 

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements. 

How it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review. 

Human oversight: Talent Matching supports — but does not replace — human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions. 

Greenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results.