Full-Time

Agriculture Sales Account Manager

Updated on 9/3/2026

Truland Equipment

Truland Equipment

51-200 employees

Dealership selling and servicing agricultural equipment

No salary listed

Wabash, IN, USA

In Person

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Microsoft Office
Sales
CRM
Risk Management
Excel/Numbers/Sheets

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Requirements
  • At least 5 years of equipment sales experience.
  • A high school diploma or equivalent work experience is required.
  • Extensive knowledge of John Deere and competitive equipment, as well as technology trends and advancements.
  • In-depth knowledge of farming and agronomic practices and trends, including key customer account agronomic operations.
  • Knowledge of business, financial, and logistical management.
  • Ability to work flexible and extended hours, including weekends.
  • Ability to use standard desktop applications such as Microsoft Office, internet functions, and dealer business systems.
  • A valid driver's license is required.
  • A driving record that meets the employer's insurance company requirements.
  • High attention to detail.
  • Strong verbal and written communication skills.
  • Strong customer service skills with the ability to communicate effectively by phone or email.
  • Good organizational skills and the ability to multitask.
  • Strong listening and interpersonal skills.
  • Proven sales skills, including the ability to assess customer needs and close sales quickly.
  • Ability to negotiate sales agreements.
Responsibilities
  • Manage key customer account relationships to provide a differentiated customer experience.
  • Proactively assess, clarify, validate, and communicate key customer account needs on an ongoing basis.
  • Develop solutions for key customer accounts that save time, reduce risk, and increase profits.
  • Develop contact plans that meet the individual needs of key customer accounts.
  • Meet or exceed sales volume goals and sales objectives for assigned key customer accounts.
  • Influence customer trade cycles and appraise current and future customer needs.
  • Update and retain relevant customer account information, including equipment and operational information, in the customer relationship management system.
  • Engage dealership personnel, including the Integrated Solutions team, Parts, Service, and Administration, to promote resources such as John Deere Operations Center and TRUConnect.
  • Represent the dealership in selling equipment, aftermarket products, and technology-based products and services to assigned customer accounts while following a defined sales process.
  • Evaluate used equipment and trade-ins in accordance with the TRULAND used equipment process.
  • Maintain product knowledge of all equipment and services available to customer accounts.
  • Maintain knowledge of financing and risk-management options to assist customers in securing solutions.
  • Maintain and communicate knowledge of customer account operational requirements, including agronomic, turf-industry, and business goals.
  • Monitor and promptly communicate competitive activity to management.
  • Plan, coordinate, and execute equipment field demonstrations, including completing demo survey registration.
  • Coordinate the dealership team, including the Integrated Solutions Department and Aftermarket Support, to deliver value to key customer accounts.
  • Attend applicable internal and external sales and operational training events and seminars.
  • Maintain assigned company vehicles and equipment when applicable.
  • Assist with product support functions during peak seasons.
  • Track customer interactions using an Excel spreadsheet or customer relationship management database.
  • Assist with inter-store transfers and requests.
Desired Qualifications
  • A bachelor's degree in a relevant field, such as Agricultural Business.
  • Self-starter attitude.
  • Ability to manage multiple tasks effectively.

Truland Equipment is a John Deere dealership with locations in Indiana and Ohio that sells and services new and used agricultural and turf equipment, including mowers, tractors, combines, planters, tillage tools, and skid steers. Customers can purchase equipment, parts, and rely on a service department for maintenance and repairs. The company also draws on experience in grain storage and handling to support agricultural operations beyond equipment sales. Its goal is to help farming and residential customers keep their equipment running by providing accessible products, a broad parts network, and reliable service.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Van Wert, Ohio

Founded

2005

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Simplify Jobs

Simplify's Take

What believers are saying

  • TRULAND keeps promoting 2026 model closeouts and parts-service discounts, supporting traffic.
  • The August 2023 merger created cross-sell opportunities and procurement leverage across 18 locations.
  • Regular 2026 community events and active locations suggest a stable regional customer base.

What critics are saying

  • John Deere concentration exposes TRULAND to brand pricing, inventory, and supply decisions.
  • Seasonal Saturday-hour cuts in winter signal demand weakness and near-term revenue pressure.
  • Any farm downturn or crop-price shock quickly hits equipment sales, parts usage, and service volume.

What makes Truland Equipment unique

  • TRULAND Equipment operates 18 John Deere locations across Indiana and Ohio as of 2026.
  • Its merged scale from TTG Equipment and Kenn-Feld Group deepens parts and service coverage.
  • Dealer breadth spans agricultural, turf, residential, and grain-handling equipment, reducing customer dependence.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Life Insurance