Vice President of Sales

Role Summary

• Job Title: VP, Sales

• Location: London, UK — next to East Croydon Station (hybrid: 3 days office, 2 days WFH)

• Reports to: CEO (David Fowle), with regular exposure to the Board

• Direct reports: National Sales Managers (who are Team Leads of 4 sales people), Director of Key Accounts, Head of Bids, Sales Operations Manager

• Target start: ASAP
  
  

About Us

Hozah is a tech-led, award-winning company driving change in the parking industry and reimagining urban mobility. Our mission is simple but powerful: to transform parking into a seamless, automated experience, paving the way for smarter, more sustainable cities.

With recent recognition as PayTech Company of the Year, a place among Deloitte’s Top 50 Fastest Growing Tech Companies in the UK, and significant VC/PE investment, we’re one of the fastest scaling companies in the country.

Role Overview

You will take day-to-day leadership of Hozah’s commercial organisation. Reporting directly to the CEO and being an integral member of the senior leadership team, you’ll be accountable for turning our commercial strategy into consistent execution and revenue performance: building the team, operating rhythm, pipeline discipline and forecasting capability needed to deliver the number.

You’ll work with the Head of HR and Head of Recruitment to hire, onboard and develop salespeople: setting a clear bar for who we bring in, building them into strong performers quickly, and holding the team to high standards of activity, pipeline quality and results. You’ll coach, set targets and manage performance directly, so that success depends on how the team works rather than on a few individuals.

You will also lead our sales operations team, using them to build real market intelligence: who owns and manages which car parks, where our opportunities are, and which accounts we should go after next. Their prospecting work should give every seller a well-researched, prioritised set of accounts and contacts, so the team spends its time selling rather than searching.

This is deliberately a role with a growing mandate. In your first year, the priority is to execute the company’s commercial strategy, build a commercial machine that delivers consistent, predictable growth and develop a deep understanding of our customers and market. As you demonstrate results and build credibility, we expect the role to become increasingly strategic.

Hozah has around 60 employees today and will grow significantly over the coming years. We are a high-growth business, and maintaining that momentum will require the commercial engine to continue scaling in a structured and repeatable way.

Key Responsibilities

• Own Hozah’s commercial number, taking accountability for revenue delivery, pipeline health, forecast accuracy and the interventions required when performance moves off plan.

• Create a disciplined commercial operating rhythm, including weekly forecasting and pipeline reviews, clear stage definitions, lead qualification and routing, CRM hygiene, conversion metrics and sales-cycle management.

• Own pricing discipline and commercial quality. Work closely with the CEO and CFO on deal economics, discounting, contract structure and investment choices so that growth creates long-term value rather than revenue at any price.

• Hire, coach and develop commercial team members, set a high-performance bar and make timely calls on underperformance. As the function grows, your job is to build leaders rather than become the permanent escalation point for every deal.

• Stay personally close to strategically important deals, key accounts and tenders. Help the team win when senior involvement matters, and use what you hear from customers and prospects to improve our proposition and commercial approach.

• Bring the commercial evidence into leadership decisions. From day one, make sure the CEO and leadership team have a clear view of what customers, prospects and the pipeline are telling us; over time, become an increasingly influential contributor to decisions on product priorities, new segments, pricing, investment and the company’s Board and fundraising narrative.
  
  

Who we’re looking for

• You have scaled a commercial organisation through a meaningful growth phase: building structure, management capability and process, ideally in a VC/PE-backed scale-up moving from founder-dependent execution toward a scalable commercial function.

• You can talk precisely about the numbers across: growth, quota attainment, forecast accuracy, pipeline coverage, stage conversion and sales-cycle length.

• You know how to turn a CRM such as HubSpot into an operating system for the commercial team, not a database people update after the fact. You care about stage discipline, data quality, lead routing and a forecast that can survive challenge.

• You can translate a commercial strategy into disciplined execution: segment prioritisation, territory and account design, channel choices, target setting, sales capacity planning and the operating cadence required to make those choices work in practice.

• You are commercially sharp and comfortable in the detail of pricing, deal economics and negotiation. You can distinguish good revenue from bad revenue and are willing to challenge a deal that looks attractive on the surface but destroys value.

• You use technology, data, automation and AI as practical commercial tools and can point to where they have improved speed, quality or conversion.
  
  

What We Offer

• Compensation commensurate with the senior role.

• Hybrid working - 3 days in the office, 2 days from home.

• Opportunity for ownership of the commercial side of one of the UK’s fastest growing businesses, within a senior leadership role reporting directly to a commercially experienced CEO.

• Substantial room to grow in scope; we expect the scope of the role to broaden.

• A fully refurbished, modern office right next to East Croydon Station (with a fully stocked kitchen offering free breakfast and lunch!)