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Influencer, Profound launch Creator-First AEO. Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals. Influencer, the independent creator marketing agency, has announced a breakthrough partnership with Profound, the marketing platform for the AI era, to launch and lead Creator-First AEO. As answer engines increasingly decide which brands are visible in the conversation, make the shortlist, and earn the recommendation, Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals that strengthen how brands are understood and recommended by AI. Influencer defines Creator-First AEO as the discipline of shaping the signals, conversations and content AI systems rely on to understand and recommend brands. By linking creator influence to measurable AI visibility, Creator-First AEO helps turn cultural relevance into brand authority. Profound and Influencer bring this discipline to life by combining their capabilities and establishing creator content as the new source of brand authority. Profound provides the intelligence, revealing how AI understands a brand, where competitors hold an advantage, which prompts shape consideration and what evidence drives recommendations. Influencer turns those insights into action through creator-led programs, building the content and signals AI systems are more likely to surface, trust and recommend. This model fundamentally expands creator marketing's influence, reaching consumers and the AI systems helping with their decisions. It moves brands from content production to evidence production, using creator reviews, comparisons, demonstrations and real-world experiences to establish how products perform, who they serve and why they deserve to be recommended. Profound measures how that evidence changes brand visibility and representation, creating a continuous cycle of intelligence, creator activation and optimisation. "Creator marketing has entered a new era. It now shapes what people think, trust and buy, as well as what AI understands and recommends," said Ben Jeffries, Co-Founder and CEO of Influencer. "By uniting Profound's intelligence with Influencer's global creator capabilities, we are creating an entirely new model for how brands compete in AI-led discovery. Creator-First AEO gives brands the power to understand the answer, strengthen the evidence behind it and influence what gets recommended next." Profound identifies where a brand is missing or misrepresented in AI-generated answers and reveals the evidence shaping those results. Influencer uses those insights to develop creator-led programs featuring the voices, experiences and cultural context most likely to strengthen the brand's position. Profound measures how the programs affect AI answers, citations and brand representation, enabling both companies to refine and optimise the next phase. "AI is becoming a major gateway to brand discovery, which means marketers have to think about the information shaping AI recommendations," said James Cadwallader, Co-Founder and CEO of Profound. "Creators have an important role to play because they produce the real-world experiences, comparisons and perspectives that help AI understand brands and products. By bringing Profound and Influencer together, marketers can connect that creator activity directly to how their brands appear and perform in AI answers." Creator-First AEO also extends creator investment from distribution to discoverability. Distribution determines who sees content today. Discoverability determines whether that content continues helping consumers and AI systems understand, compare and recommend a product long after a campaign ends. This gives each creator program a lasting role in brand discovery. "Influencer is placing Creator-First AEO at the centre of its global growth strategy, with a clear ambition to define and lead the category," added Jeffries. "As AI-generated answers become a primary gateway to discovery, consideration and purchase, creators will shape which brands earn authority, enter the conversation and win the recommendation. The brands building credible, culturally relevant evidence today will define the next era of discovery." Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Influencer launches Creator-First AEO, a new category for earning brand authority in the AI discovery era. New operating model unites Profound's AEO intelligence with Influencer's global creator capabilities to help brands develop the conversations, content and signals that drive AI recommendations NEW YORK, NY, UNITED STATES, August 26, 2026 /EINPresswire.com/ - Influencer, the world's largest independent creator marketing agency, today announced a breakthrough partnership with Profound, the marketing platform for the AI era, to launch and lead Creator-First AEO. As answer engines increasingly decide which brands are visible in the conversation, make the shortlist, and earn the recommendation, Creator-First AEO puts creators at the center of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals that strengthen how brands are understood and recommended by AI. Influencer defines Creator-First AEO as the discipline of shaping the signals, conversations and content AI systems rely on to understand and recommend brands. By linking creator influence to measurable AI visibility, Creator-First AEO helps turn cultural relevance into brand authority. Profound and Influencer bring this discipline to life by combining their capabilities and establishing creator content as the new source of brand authority. Profound provides the intelligence, revealing how AI understands a brand, where competitors hold an advantage, which prompts shape consideration and what evidence drives recommendations. Influencer turns those insights into action through creator-led programs, building the content and signals AI systems are more likely to surface, trust and recommend. This model fundamentally expands creator marketing's influence, reaching consumers and the AI systems helping with their decisions. It moves brands from content production to evidence production, using creator reviews, comparisons, demonstrations and real-world experiences to establish how products perform, who they serve and why they deserve to be recommended. Profound measures how that evidence changes brand visibility and representation, creating a continuous cycle of intelligence, creator activation and optimization. "Creator marketing has entered a new era. It now shapes what people think, trust and buy, as well as what AI understands and recommends," said Ben Jeffries, co-founder and CEO of Influencer. "By uniting Profound's intelligence with Influencer's global creator capabilities, we are creating an entirely new model for how brands compete in AI-led discovery. Creator-First AEO gives brands the power to understand the answer, strengthen the evidence behind it and influence what gets recommended next." Profound identifies where a brand is missing or misrepresented in AI-generated answers and reveals the evidence shaping those results. Influencer uses those insights to develop creator-led programs featuring the voices, experiences and cultural context most likely to strengthen the brand's position. Profound measures how the programs affect AI answers, citations and brand representation, enabling both companies to refine and optimize the next phase. "AI is becoming a major gateway to brand discovery, which means marketers have to think about the information shaping AI recommendations," said James Cadwallader, co-founder and CEO of Profound. "Creators have an important role to play because they produce the real-world experiences, comparisons and perspectives that help AI understand brands and products. By bringing Profound and Influencer together, marketers can connect that creator activity directly to how their brands appear and perform in AI answers." Creator-First AEO also extends creator investment from distribution to discoverability. Distribution determines who sees content today. Discoverability determines whether that content continues helping consumers and AI systems understand, compare and recommend a product long after a campaign ends. This gives each creator program a lasting role in brand discovery. Influencer is placing Creator-First AEO at the center of its global growth strategy, with a clear ambition to define and lead the category," added Jeffries. "As AI-generated answers become a primary gateway to discovery, consideration and purchase, creators will shape which brands earn authority, enter the conversation and win the recommendation. The brands building credible, culturally relevant evidence today will define the next era of discovery." About Influencer Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact. Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world's largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships. As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales. With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola. About Profound Profound is the fastest growing AI marketing platform used by 18% of the Fortune 500 like Comcast, Walmart, and U.S. Bank, and innovators like Ramp, MongoDB, and Figma. It's the workbench where marketers research, write, report, and collaborate with Profound's AI Marketer to get their brand chosen by the Answer Engines consumers increasingly rely on. Built on 2B+ real user prompts and growing, Profound shows what people ask AI and what the models say back. Profound's AI Marketer proactively pairs that data with your business context to surface opportunities, deploy Agents, and measure the impact to improve with every use. Learn more at TryProfound.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Today in New York do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Brandi AI wins the 2026 MarTech Breakthrough award for best AI Search Visibility Platform of the Year. * Brandi * August 6, 2026 Brandi AI recognized as GEO and AEO category leader over competitors like Profound, Semrush, Evertune, and Otterly. Brandi AI has been named AI Search Visibility Platform of the Year in the 2026 MarTech Breakthrough Awards. The recognition distinguishes Brandi AI in a fast-growing market GEO and AEO market that includes Profound, Semrush, Brandlight, Peec AI, OtterlyAI, and Evertune. For chief marketing officers, public relations leaders, content creators, digital strategists, and brand teams, the award validates Brandi AI's approach to measuring how brands appear, compete, and are characterized in AI-generated answers - and providing prioritized recommendations to improve that visibility. Brandi AI was recognized alongside three other winners in the Answer Engine Optimization category: PR Newswire for AEO Platform of the Year, IgniteX for the AEO Innovation Award, and Stacker as AEO Solution Provider of the Year. Together, the awards reflect the growing importance of technologies that help brands understand and improve how they appear in AI-generated answers. What Is the MarTech Breakthrough award? The MarTech Breakthrough Awards recognize companies, products, and people advancing marketing, advertising, and sales technology. The organization evaluated more than 4,000 nominations from companies in 15 countries for its 2026 program. Brandi AI received the 2026 AI Search Visibility Platform of the Year award for helping enterprises measure and improve their representation across AI answer engines such as ChatGPT, Google AI Overviews, and Perplexity. "Brandi AI turns AI visibility from passive monitoring into an actionable marketing discipline," said Steve Johansson, managing director at MarTech Breakthrough. "Brandi AI measures what those tools miss, giving enterprises visibility into this new decision-making layer and showing them a roadmap to improve weaknesses, leverage strengths, tell their story, and win more effectively inside AI-driven discovery." How Does Brandi AI compare with other AI Visibility Platforms? The AI visibility software market includes platforms serving different audiences, with varying capabilities and approaches to measuring AI-generated answers. The following table summarizes how each company publicly describes its platform and capabilities. Table. Comparison of Brandi AI and Leading AI Visibility Platforms by Focus, Coverage, and Capabilities Why did Brandi AI win AI Search Visibility Platform of the Year? AI-generated answers now influence how consumers and business buyers discover companies, compare products, and evaluate vendors. Traditional metrics such as search rankings, website traffic, and media mentions do not fully show whether AI platforms recommend a brand, how they describe it, or which competitors they present as alternatives. Brandi AI addresses that measurement gap by analyzing high-intent questions that buyers ask across multiple AI systems. The platform helps marketing and communications teams understand: * Whether a brand appears in relevant AI-generated answers * How AI systems characterize the brand's strengths and weaknesses * Which competitors receive visibility or recommendations * Which public sources influence AI-generated narratives * Which actions could improve brand visibility and representation Brandi AI's Sentiment Hub analyzes how AI systems characterize a brand's favorability, attributes, strengths, weaknesses, and competitive differentiation. The Competitive Market Universe(TM) shows which companies appear together in AI-generated answers, how their visibility compares, and which narratives may influence recommendations. Unlike a reporting dashboard that only records mentions, Brandi AI provides prioritized recommendations designed to help teams strengthen content, address visibility gaps, and improve the public evidence available to AI systems. What results have Brandi AI customers achieved? Brandi AI customers have achieved up to sevenfold increases in AI visibility within weeks. Greater visibility can strengthen a brand's inclusion in AI-assisted vendor research, product comparisons, and request-for-proposal consideration. The result illustrates why marketing teams need more than a point-in-time count of AI mentions. They need consistent measurement, competitive context, source intelligence, and clear guidance about what to improve. Frequently asked questions about building an AI Visibility strategy. How can a company determine which AI search prompts are most important to monitor? A company should prioritize the questions buyers are most likely to ask while discovering, comparing, and evaluating solutions in its market. Those prompts may address business challenges, product categories, vendor comparisons, pricing, use cases, implementation requirements, and purchase criteria. Brandi AI identifies high-intent prompts and organize them by audience, funnel stage, geography, topic, and competitive relevance so measurement reflects real buyer behavior. How long does it take to improve a brand's visibility in AI-generated answers? The timeline depends on the brand's existing authority, content quality, competitive position, and public evidence. Some companies may see measurable changes within weeks, while broader improvements in citations, sentiment, and recommendation frequency can require several months of coordinated content, public relations, and digital activity. Brandi AI uses insights to prioritize the changes most likely to influence AI-generated answers and track whether those actions produce sustained improvement. What types of third-party sources can strengthen a brand's AI search visibility? Authoritative editorial coverage, analyst commentary, customer reviews, industry directories, partner websites, research reports, comparison articles, and credible user-generated content can all strengthen the evidence available to AI systems. The most valuable sources are relevant, trustworthy, specific, and consistent with the brand's positioning. With Brandi AI, you can see which external sources influence AI-generated narratives and build communications strategies that address evidence gaps. How should companies respond when AI platforms describe their brand inaccurately? Companies should first identify which prompts produce the inaccurate description, how consistently the narrative appears, and which sources may be reinforcing it. The response should focus on correcting the underlying public evidence rather than attempting to change one isolated answer. Brandi AI provides teams with the intelligence needed to trace inaccurate or unfavorable narratives, compare them across AI platforms, and recommend content, messaging, and earned-media actions that strengthen the brand's accurate market position. Why AI Visibility Is becoming a marketing priority. AI answer engines represent a new layer for discovery and decision-making. Buyers can now receive a synthesized list of recommended companies, product comparisons, and assessments without visiting a brand's website or reviewing a traditional page of search results. That change creates several questions for marketing leaders: * Does the brand appear when buyers ask relevant questions? * Is the company described accurately and favorably? * Which competitors receive stronger recommendations? * Which sources are shaping the answer? * What can the organization do to improve its position? Brandi AI gives marketing, public relations, brand, content, and digital teams a structured way to answer those questions and act on the findings. AI-generated answers are now a meaningful part of how buyers discover and evaluate brands, but most marketing technology platforms were not designed to measure that environment. Brandi built Brandi AI to give marketers both the intelligence and the recommendations they need to improve how their brands are represented.