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Mattel is a global play and family entertainment company that owns and licenses brands like Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket. It creates toys, content, consumer products, digital experiences, and live events around these franchises, sold through major retailers and online shops. It differentiates itself by managing a large, diverse catalog of enduring franchises and by pairing physical toys with media, digital content, and licensed experiences across multiple categories. Its goal is to empower generations to explore the wonder of childhood and reach their full potential by treating play as a key path to the future, delivered through authentic brand storytelling and immersive experiences.
Company Size
10,001+
Company Stage
IPO
Headquarters
El Segundo, California
Founded
1945
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Mattel and BBC Studios expand the world of Bluey through multi-brand global licensing partnership. The first products from the collaboration arrive Fall 2026. EL SEGUNDO, Calif. - WEBWIRE - Wednesday, September 16, 2026 Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, and BBC Studios announced a multi-year global licensing partnership that will bring Bluey to five of Mattel's franchises. Fans around the world will be able to experience the beloved series through products from Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO beginning this fall. Designed to celebrate the heart, humor, and creativity of Bluey, the collaboration combines the characters and stories of the hit series with the unique play experiences that fans have loved for generations. The collection will feature characters from Bluey across Little People figures and playsets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO card games. Little People's character lineup will include Bluey, Bingo, Bandit, Chilli and more, giving young fans new ways to recreate their favorite adventures through imaginative play. Barbie will feature Bluey and Bingo across the Barbie Cutie Reveal line, with dolls dressed as Bluey and Bingo characters, delivering excitement, surprise, and fun with every unboxing. Polly Pocket, Hot Wheels, and UNO will each offer their own unique take on the series. Nick Karamanos, Head of Entertainment Partnerships at Mattel, said: "Bluey reminds us that the best play doesn't require anything extraordinary, just creativity, laughter, and the people you love. That's what makes this partnership a natural fit. We're bringing Bluey, Bingo, and their family and friends to brands fans already know and love, inviting families to create new stories, adventures, and memories together." Suzy Raia, EVP, Global Consumer Products at BBC Studios, added: "Bluey has resonated with families around the world because it celebrates the creativity and connection that comes through play. Mattel's portfolio of iconic brands makes them an ideal partner to extend that spirit through new and engaging play experiences." Created by Joe Brumm and produced by Ludo Studio, Bluey follows a lovable and inexhaustible blue heeler dog who lives with her mum, dad, and little sister, Bingo. Celebrated for its warmth, humor, and creative storytelling, the Emmy(R) Award-winning series has become a global phenomenon beloved by children and parents alike. About Mattel Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie(R), Hot Wheels(R), Fisher-Price(R), American Girl(R), Thomas & Friends(TM), UNO(R), Masters of the Universe(R), Matchbox(R), Monster High(R), Polly Pocket(R), and Barney(R), as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com. About BBC Studios The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world's biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth. BBC Studios: Website: About Bluey Bluey follows a loveable, inexhaustible blue heeler dog who lives with her Mum, Dad and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Celebrated for its humour, warmth and relatable portrayal of everyday family life, Bluey has earned a devoted global audience through stories grounded in play, emotional truth and authentic moments that resonate across generations. A true phenomenon, Bluey is one of the most loved and watched family entertainment brands, captivating adults and children alike. Bluey is the creation of writer and director Joe Brumm and is produced by multiple Emmy(R) Award-winning Ludo Studio. Commissioned by BBC Studios Kids & Family and ABC Children's, BBC Studios brings Bluey to audiences internationally through distribution and licensing. The first-ever feature film, The Bluey Movie, lands in cinemas on 6 August 2027. Written and directed by Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios, the CG-animated feature marks the big screen debut for Bluey and her family. BBC Studios is financing and licensing the picture with theatrical distribution through Walt Disney Studios. About Ludo Studio Ludo Studio is a BAFTA, multi-Emmy(R), Logie and Peabody award-winning Australian studio and one of TIME's Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au. WebWireID360553 This news content was configured by WebWire editorial staff. Linking is permitted. Distribute your news. * Every day, hundreds of individuals and companies choose WebWire to distribute their news. * WebWire places your news within numerous highly trafficked news search engines generating leads and publicity. * Submit Your Release Now!
Bluey is coming to Barbie, Hot Wheels, UNO and more Mattel brands. Bluey and Bingo are headed into the worlds of Barbie, Hot Wheels and several other major Mattel brands. Mattel and BBC Studios announced a new multi-year global licensing partnership Sept. 15 that will bring "Bluey" products to Barbie, Hot Wheels, Fisher-Price Little People, Polly Pocket and UNO. The first products are expected to arrive in fall 2026. The agreement expands Mattel's relationship with BBC Studios across five of the toy company's established brands. Specific release dates, prices and retailers have not yet been announced. Bluey joins five Mattel brands. The partnership will introduce Bluey and other characters from the animated series across several types of toys and games. Barbie Cutie Reveal will feature dolls dressed as Bluey and Bingo, while Hot Wheels will introduce vehicles inspired by the series. Fisher-Price Little People products will feature Bluey, Bingo, Bandit, Chilli and other characters through figures and playsets. Bluey is also coming to Polly Pocket through compact playsets, while UNO will receive a Bluey-themed version of the card game. Mattel has not revealed product images or additional details for most of the lineup. Nick Karamanos, Mattel's head of entertainment partnerships, said the collaboration will bring Bluey and her family and friends into several Mattel brands. "Bluey" is produced by Ludo Studio for ABC and BBC Studios. The Australian animated series follows Bluey, a Blue Heeler puppy, alongside her younger sister Bingo and parents Bandit and Chilli. Its latest videos. Bluey Mattel toys arrive this fall. The first products from the partnership are scheduled to launch globally beginning in fall 2026. Additional product details are expected closer to release. Mattel has not announced whether all five collections will debut at the same time or provided exact on-sale dates. Bluey at theme parks. Bluey has also become a growing presence at Disney theme parks in 2026. "Bluey's Best Day Ever!" debuted March 22 at Disneyland Park, transforming Fantasyland Theatre into the grounds of Bluey's school with live appearances by Bluey and Bingo, games, music and interactive play areas. At Walt Disney World, Bluey's Wild World opened May 26 at Conservation Station in Disney's Animal Kingdom. The experience includes games and activities with Bluey and Bingo, along with nearby opportunities to see animals native to Australia. Bluey and Bingo are also appearing aboard select Disney Cruise Line sailings in 2026 for character greetings, dance parties, games and other activities. With Bluey now at Disney parks and headed to some of Mattel's biggest brands, 2026 is a very big year for everyone's favorite Heeler family. More Attractions Magazine stories Follow Attractions Magazine: No matter where you want to go, its trusted partner MEI-Travel will handle the planning so you can focus on the memories. They offer free vacation-planning services and have nearly 20 years of experience creating memorable vacations. Visit MEI-Travel for a fee-free, no-obligation quote today.
Barbie and The Royal Ballet announce new partnership. Published on: 15th September 2026 Barbie is celebrating the 25th anniversary of Barbie in the Nutcracker with immersive fan experiences, global partnerships and festive activations. The Royal Ballet and Mattel's Barbie have unveiled a new partnership celebrating the enduring legacy of The Nutcracker. Across stage and screen, both brands have introduced generations of audiences to The Nutcracker through their own interpretations. Uniting the Barbie brand's cultural influence with The Royal Ballet's artistry, the collaboration pays tribute to the timeless appeal of the classic tale. The partnership brings this connection to life through content, fashion and live experiences. It comes as Barbie in The Nutcracker reaches its 25th anniversary year, with Mattel Studios beginning the holiday season with a new animated Barbie in the Nutcracker special on Netflix this November, alongside the return of The Royal Ballet's production of The Nutcracker to the Royal Opera House stage from the 3rd December 2026 - 13th January 2027, featuring Royal Ballet Principal dancer Fumi Kaneko as the Sugar Plum Fairy in select performances. Barbie is debuting the first trailer for the Barbie in the Nutcracker special as part of the film's 25th anniversary celebration. The film is also coming to life beyond the stage and screen with an all-new doll collection inspired by the beloved story and upcoming animated special, bringing characters like Clara, the Sugar Plum Fairy and more to life through innovative play experiences. As part of the partnership, Fumi features in original social content offering an inside look at life as a Principal ballet dancer. From behind-the-scenes glimpses of ballet class to the day in the life of a Royal Ballet Principal, the content also sees Fumi introduce children to ballet through play, movement and Barbie, including a lesson in ballet for Barbie herself. The partnership will also come to life at the Royal Opera House, with a four-day Barbie x Royal Ballet pop-up experience in the Ground Floor Cafe from 28th to 31st of October. Designed with younger audiences and families in mind, the experience will invite visitors to discover the world of Barbie in the Nutcracker through a series of playful activities and interactive moments. Visitors can expect a Barbie in the Nutcracker photo opportunity, an interactive activity trail and a magical postcard activity, where children can write their wishes and dreams before posting them through the Nutcracker post-box. Alongside the pop-up, additional free ticketed activities will be available to book, offering families the chance to get creative through storytelling sessions, as well as exclusive screenings of the new Barbie in the Nutcracker special. Booking information will be announced on the Royal Ballet and Opera website. A limited-edition Barbie x Royal Ballet retail collection will also be available, featuring apparel, accessories and keepsakes inspired by the 2001 animated film. The collection includes T-shirts, a baseball cap, socks and tote bags, alongside collectible pieces such as the best-selling ballet shoe keyring in a special Barbie edition, a limited-edition mug, sticker set and pin badge set. Festive pieces in the collection include a limited-edition pink Christmas jumper featuring Clara and the Nutcracker, with the historic Royal Opera House on the reverse, alongside a Nutcracker ticket Christmas decoration. The line launches online at the Royal Ballet and Opera Shop on 18th September, before arriving in stores from 23rd October. Fans can register here for early exclusive access with registered customers receiving the chance to shop 24 hours before the general sale.
'PowerWash Simulator 2' will make the world of Barbie sparkle in A new DLC Pack later this year - trailer. by rainier on sept. 15, 2026 @ 3:48 p.m. PDT. PowerWash Simulator 2 is bubbling with fresh locations in a whole new campaign, improved visuals, soap-erior equipment and splashy features. Effortlessly transform soiled surroundings into clean, serene scenes, solo or with pals either online or - for the first time - in split-screen. Satisfaction is a spray away! The jobs and water keep flowing in PowerWash Simulator 2. Play through a fresh new campaign, uncovering more of Muckingham's mysteries. Plus, venture even further out to brand-new grime-coated locations like Sponge Valley, Power Falls and Lubri City. Kick back and relax in your home-base after a hard-days-cleaning. Put down your roots and make the place yours by collecting furniture and trinkets to spruce it up along the way, then invite your power wash pals over to check out your pad. Watch your worries melt away with each swipe of your power washer. Cleaning feels even better in PowerWash Simulator 2, including enhanced soap that clings to stubborn stains and annihilates dirt. Satisfaction on the double! Share campaign progression online together for the first time. In addition to online play, split-screen co-op has entered the chat. Team up and take on the dirt with twice the wash-power, from the convenience of one screen. Developer/publisher FuturLab FuturLab and Mattel, Inc. are excited to announce that the PowerWash Simulator 2 Barbie Pack will be available later this year for £6.50 / $7.99 / €7.99. The colourful new DLC invites players into the world of Barbie to make everything sparkle, bringing together the relaxing gameplay of PowerWash Simulator 2 with the colours, textures and iconic style of one of the world's most recognisable brands. From a Dream Camper to the Barbie DreamHouse, players will be able to powerwash their way through five colourful new jobs inspired by Barbie playsets. And what would a Barbie adventure be without the perfect accessories? Get cleaning with a custom Barbie power washer and character, bringing a distinctly pink twist to the PowerWash Simulator 2 experience. "Barbie is a brand that means something different to almost everyone, whether that's childhood memories of playing with the toys, or simply an appreciation for the colour, creativity and imagination that Barbie represents," says Kirsty Rigden, CEO of FuturLab. "That made this such an exciting collaboration for us. The team has had a huge amount of fun bringing the world of Barbie into PowerWash Simulator 2 and putting our own powerwashing spin on it." Erika Winterholler, Head of Licensed Games, Mattel, said: "Barbie has always inspired fans to imagine endless possibilities, and we're always looking for fresh, interactive ways to bring that spirit to life. Partnering with FuturLab to bring Barbie into PowerWash Simulator 2 is a fun new way for fans to experience the brand - proving there's no limit to where Barbie's next adventure can take her." The Barbie(TM) Pack is designed with bright colours, embossed plastic, smooth surfaces, and playful details that make every clean-up a satisfying experience, with plenty of playful nods to Barbie playsets along the way. Whether cleaning solo or teaming up with friends in co-op, players can take Barbie out of the box and get to work making her world sparkle. Just when you thought Barbie had tried every job under the sun, this Barbie is a powerwasher! Key Features: * Split-Screen & Online Multiplayer - Clean solo, with a friend on the couch, or with up to four players online - all with shared progression. * Abseiling & Scissor Lift - Scale buildings, hover over rooftops, and clean from every angle. Don't worry - fall damage doesn't exist here. * Multi-Stage Jobs - Just when you think you've finished, surprise: there's more to clean. Some jobs expand mid-wash, unlocking new areas on the fly. * Home Base Customisation - Restore furniture, decorate your HQ, and keep your base clean(ish). You earned it. * Career Mode - Take on 38 jobs across increasingly strange, sprawling, and oddly satisfying locations. * Soap, Nozzles & Tools - Upgrade your washer loadout with adaptable nozzles, surface cleaners, and yes, foamy soap. * Cat Companions - Ulysses and her kittens are back, following you on jobs and expecting to be petted. Often. PowerWash Simulator 2 is available for Nintendo Switch 2, PS5, Xbox Series X|S and PC (Steam) at $24.99 / €24.99 / £19.99.
Barbie(R) and The Royal Ballet announce new partnership inspired by the magic of The Nutcracker. The Royal Ballet and Mattel Inc.'s Barbie have announced a new partnership celebrating the enduring legacy of The Nutcracker. Across stage and screen, both brands have introduced generations of audiences to the enchantment of The Nutcracker through their own distinctive interpretations. Uniting the Barbie brand's cultural influence and imaginative storytelling with The Royal Ballet's internationally acclaimed artistry, the collaboration pays tribute to the timeless appeal of the classic tale. The partnership brings this shared connection to life through content, fashion and live experiences. From an original content collaboration with Royal Ballet Principal Fumi Kaneko, a limited-edition Barbie(R) | Royal Ballet retail collection and a four-day Barbie(R) | Royal Ballet pop-up experience at the Royal Opera House. The collaboration comes as Barbie(R) in The Nutcracker reaches its 25th anniversary year, with Mattel Studios ushering in the holiday season with a new animated Barbie in the Nutcracker special on Netflix this November, alongside the return of The Royal Ballet's production of The Nutcracker to the Royal Opera House stage from the 3 December 2026 - 13 January 2027 featuring Fumi Kaneko as The Sugar Plum Fairy in select performances. Barbie is debuting the first trailer for the Barbie in the Nutcracker special, coming to Netflix this November as part of the film's 25th anniversary celebration. You can watch the trailer HERE and find hi-res images of the new film HERE. The magic of Barbie in the Nutcracker is also coming to life beyond the stage and screen with an all-new doll collection inspired by the beloved story and upcoming animated special, bringing characters like Clara, the Sugar Plum Fairy, and more to life through innovative play experiences. Jessica Kelly, Head of Consumer Products EMEA at Mattel, said: "As Barbie in the Nutcracker celebrates its 25th anniversary, we're delighted to honour this beloved part of the brand's history through a special partnership with The Royal Ballet. United by a passion for storytelling and creativity, this collection celebrates the timeless magic of The Nutcracker in a fresh and meaningful way. We're excited for Barbie and ballet fans alike to experience the collection and share in the magic of this timeless story." Sophie Wybrew-Bond, Chief Commercial Officer of the Royal Ballet and Opera, said: "The Nutcracker is a much-anticipated part of the festive season for The Royal Ballet and our audiences and this partnership with Barbie gives us a chance to look at the story from a new perspective. Bringing together Barbie's cultural influence with the artistry and craft of The Royal Ballet, we can explore the story across original social content, a retail collaboration, and live experiences at the Royal Opera House. It's a partnership that reflects the different ways audiences can discover and engage with ballet." Fumi Kaneko brings Barbie into the world of ballet As part of the partnership, Royal Ballet Principal dancer Fumi Kaneko features in original social content offering an inside look at life as a Principal ballet dancer. Fumi will take on the role of the Sugar Plum Fairy in selected performances of The Royal Ballet's production of The Nutcracker this December. From behind-the-scenes glimpses of ballet class to the day in the life of a Royal Ballet Principal, the content also sees Fumi introduce children to ballet through play, movement and Barbie - including a lesson in ballet for Barbie herself. Fumi Kaneko, Principal of The Royal Ballet, said: "I couldn't be more thrilled to be part of this special collaboration. Bringing together The Royal Ballet, Barbie and The Nutcracker is a moment of pure joy. Together, we've created a unique piece of content that celebrates the magic and imagination that Barbie and The Nutcracker inspire in children of all ages. Filming with the young dancers and sharing our joy of Barbie was incredibly heartwarming, and I hope it encourages children everywhere to dream big and believe in themselves." Barbie(R) | Royal Ballet pop-up experience at the Royal Opera House The partnership will also come to life at the Royal Opera House, with a four-day Barbie(R) | Royal Ballet pop-up experience in the Ground Floor Cafe from the 28th to the 31st of October. Designed with younger audiences and families in mind, the experience will invite visitors to discover the world of Barbie(R) in the Nutcracker through a series of playful activities and interactive moments. Visitors can expect a Barbie in the Nutcracker photo opportunity, an interactive activity trail and a magical postcard activity, where children can write their wishes and dreams before posting them through the Nutcracker post-box. Alongside the pop-up, additional free ticketed activities will be available to book, offering families the chance to get creative through storytelling sessions, as well as exclusive screenings of the new Barbie in the Nutcracker special. Booking information will be announced on the Royal Ballet and Opera website. Limited-edition Barbie(R) | Royal Ballet retail collection The limited-edition collection features apparel, accessories, and keepsakes inspired by the 2001 animated film, Barbie(R) in the Nutcracker. The collection features T-shirts, a baseball cap, socks, and tote bags, alongside collectible pieces such as the best-selling ballet shoe keyring in a special Barbie edition, a limited-edition mug, sticker set and pin badge set. Festive pieces in the collection include a limited-edition pink Christmas jumper featuring Clara and the Nutcracker, with the historic Royal Opera House on the reverse, alongside a Nutcracker ticket Christmas decoration. The line launches online at the Royal Ballet and Opera Shop on Friday 18 September, before arriving in stores from Friday 23 October. Fans eager to purchase the collection can register for early exclusive access with registered customers receiving the chance to shop 24 hours before the general sale, customers can sign up at HERE.