Minor International

Hotel operator, restaurants, and lifestyle brands

Assistant Marketing Communications Manager / Executive

PR & Communications +1Confirmed live in the last 24 hours

Full-timeBandar Penawar, MalaysiaNo salary listed

About the Job

Responsibilities

Develop and execute an annual marketing communications plan aligned with resort business objectives.
Create integrated marketing campaigns to drive awareness, consideration, and bookings.
Support key business periods, seasonal promotions, and tactical campaigns.
Develop communication calendars for resort outlets and experiences.
Identify marketing opportunities to maximize brand visibility and market share.
Monitor industry trends, competitor activities, and tourism developments.
Recommend marketing initiatives that enhance resort positioning.
Ensure communications align with brand standards and guidelines.
Maintain consistency across visual and written communications and act as brand guardian for marketing materials.
Review and approve creative assets before publication.
Ensure brand integrity across internal and external platforms.
Collaborate with corporate marketing teams on brand campaigns and compliance.
Plan and execute media visits and familiarization trips.
Develop hosting itineraries for journalists, influencers, content creators, and travel partners.
Coordinate accommodation, dining, resort experiences, transportation, and interviews for media visits.
Represent the resort as host during media stays.
Build and maintain relationships with local, regional, and international media.
Develop media pitching strategies to secure coverage.
Organize media events, press conferences, and launch events.
Track and evaluate media coverage and publicity value.
Develop and execute a social media strategy and manage the resort's social platforms.
Create monthly social media calendars and plan content themes and storytelling angles.
Coordinate content around events, promotions, festive seasons, and resort experiences, aligning it with revenue priorities.
Write captions and copy, schedule and publish content, and manage organic social campaigns.
Monitor engagement and audience growth, and respond to comments and messages where required.
Track social media performance metrics.

Job Location:

Anantara Desaru Coast Resort & Villas



Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Anantara Desaru Coast Resort & Villas

Assistant Marketing Communications Manager / Executive

This Assistant Manager/Executive position is designed to execute the Marketing Communication job function of the listed below. This position is set to be based in the resort in Desaru, Johor.

The reporting line is to the Marketing Communications Manager that is based in Kuala Lumpur Sales Office.

The job functions are extensive, not limited as listed below:

1. Marketing Communications Strategy

Develop and execute the annual Marketing Communications plan aligned with resort business objectives.
Create integrated marketing campaigns to drive awareness, consideration, and bookings.
Support key business periods, seasonal promotions, and tactical campaigns.
Develop communication calendars for all resort outlets and experiences.
Identify marketing opportunities to maximize brand visibility and market share.
Monitor industry trends, competitor activities, and tourism developments.
Recommend new marketing initiatives that enhance resort positioning.

2. Brand Management

Ensure all communications are aligned with brand standards and guidelines.
Maintain consistency across all visual and written communications.
Act as brand guardian for all marketing materials.
Review and approve creative assets before publication.
Ensure brand integrity across internal and external platforms.
Collaborate with Minor Hotels corporate marketing teams on brand campaigns and compliance.

3. Public Relations & Media Relations

Media Hosting

Lead the planning and execution of all media visits and familiarization trips.
Develop hosting itineraries for journalists, influencers, content creators, and travel partners.
Coordinate accommodation, dining, resort experiences, transportation, and interviews.
Act as host and resort representative during media stays.
Build and maintain relationships with local, regional, and international media.
Develop media pitching strategies to secure coverage.
Organize media events, press conferences, and launch events.
Track and evaluate media coverage and publicity value.

4. Social Media Management

Social Media Strategy

Develop and execute a comprehensive social media strategy.
Manage all resort social platforms.

Content Planning

Create monthly social media calendars.
Plan content themes and storytelling angles.
Coordinate content around events, promotions, festive seasons, and resort experiences.
Ensure content aligns with revenue priorities.

Social Media Execution

Write engaging captions and copy.
Schedule and publish content.
Manage organic social campaigns.
Monitor engagement and audience growth.
Respond to social media comments and messages where required.
Track social media performance metrics.

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About the Company

Minor International

Hotel operator, restaurants, and lifestyle brands

Minor International operates across hospitality, food and beverage, and lifestyle retail. Its three units—Minor Hotels, Minor Food, and Minor Lifestyle—own, manage, or distribute hotels, restaurants (e.g., Anantara, Avani, NH Hotels, The Pizza Company, Swensen’s, Dairy Queen), and lifestyle products, with a vertically integrated approach that includes franchising. The company differentiates itself through a global footprint of 540+ properties in 50+ countries, a mix of ownership and management, and recent European expansion via the NH Hotel Group consolidation. Its goal is to become one of Asia’s leading hospitality and lifestyle conglomerates by driving international growth and expanding its premium footprint across hotels, restaurants, and brands.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 1978

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