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Fanatics

China-based licensed sports merchandise retailer

Staff Product Designer - Shop

Product DesignUpdated on Nov 14
Full-timeNew York, NY, USA$136k - $190kIn-person

About the Job

Requirements

  • 10+ years of experience in Product Design, operating at Staff scope and owning design across a team rather than only a feature.
  • Experience in e-commerce, shopping, or merchandising design.
  • Strong systems thinking and experience building patterns and components adopted by other teams.
  • Proficiency in prototyping in the product's code or app environment and comfort using AI tools while maintaining rigor.
  • A track record of mentoring designers and setting design and craft standards beyond one's own work.
  • Comfort working in a mobile-first, fast-moving consumer environment with an ambiguous roadmap and shifting priorities.
  • Ability to design complete systems and maintain awareness of both the overall Shop experience and individual interactions.
  • Ability to steward visual and interaction quality and recognize when to simplify and unify patterns.
  • Ability to prototype well enough to resolve debates with a demo.
  • Understanding of data and backend realities to design feasible, resilient, and predictable interactions.

Responsibilities

  • Lead end-to-end design for the App Shop experience, including discovery and browsing, merchandising and personalized recommendations, product detail, cross-sell, and post-purchase experiences.
  • Drive multi-milestone, sometimes ambiguous design programs toward business outcomes with minimal oversight, shaping product vision and managing stakeholders and team capacity.
  • Own the Shop pod's portion of the FanApp design system, including patterns for product cards, merchandising modules, and recommendation surfaces that other pods can adopt.
  • Use prototyping to make design decisions, including prototyping in the product environment using code or the app, and use AI tools to explore and validate behavior against real data and backend constraints.
  • Establish design evaluation and validation standards for the pod, including critique, redlines, and handoffs to engineering.
  • Mentor designers on and around the Shop pod in craft, ownership, and collaboration.
  • Partner closely with the Shop pod's Product Manager and Engineering Manager as an embedded member of the pod.
  • Collaborate with other FanApp design staff and leads to keep Shop patterns coherent with Home, Scores, Loyalty, and other app surfaces.
  • Partner with pod leadership on planning and roadmap-building, influencing priorities using user insight, design principles, and business impact, and connect strategy to day-to-day execution.
  • Design an experience that grows conversion and repeat purchases, particularly among Shop-led fans, without alienating fans using other app surfaces.
  • Develop discovery and merchandising patterns that other parts of the app adopt based on their value.
  • Reduce drop-off between discovery, product detail, and the cart and checkout handoff.
  • Raise the team's craft bar through hands-on execution and design leadership.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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