Mars

Global confectionery, food, and petcare company

Digital Education Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaIn-person

About the Job

Requirements

A minimum of 5 years of experience working with professionals in Petcare, Animal Health, Veterinary, Healthcare, or related industries; this experience is stated as preferred.
Experience in CRM, customer engagement, customer activation, loyalty, membership, or community programs; this experience is stated as preferred.
Strong communication, analytical, logical thinking, and problem-solving skills.
Good written and oral communication skills in both Mandarin and English.
A bachelor's degree or above.
Strong understanding of professional needs, motivations, and engagement drivers.
Strong engagement skills with professional key opinion leaders.
Project management skills.
Ability to innovate for growth.

Responsibilities

Apply a strong understanding of veterinarians, breeders, pet retailers, and other professional audiences to identify engagement opportunities.
Support the development and execution of digital engagement platforms (2B CRM) to drive activation, engagement, and retention.
Support regular 2B CRM operations and performance reviews to enhance professional NPS.
Support planning and execution of digital engagement strategy for veterinarians, breeders, and other professional audiences.
Work with cross-functional teams to develop audience-relevant content, educational activities, and communication plans.
Drive participation and adoption of professional engagement initiatives through digital channels.
Manage CRM operations, user segmentation, and campaign deployment in collaboration with external agencies.
Execute end-to-end CRM campaigns, including journey setup, testing, targeting, and delivery.
Maintain CRM data quality and support continuous optimization of campaign operations and processes.
Monitor user engagement, retention, and campaign performance across key programs.
Develop performance reports and dashboards to support business reviews and decision-making.
Generate actionable insights and recommendations based on audience behavior and campaign results.

Job Description:

What are we looking for?

Apply strong understanding of veterinarians, breeders, pet retailers and other professional audiences to identify engagement opportunities
Support the development and execution of digital engagement platforms (2B CRM) to drive activation, engagement and retention
Support 2B CRM regular operations and performance review to enhance professional NPS

What will be your key responsibilities?

Digital Professional Engagement – 40%

Support the planning and execution of digital engagement strategy for veterinarians, breeders and other professional audiences
Work with cross-functional teams to develop audience-relevant content, educational activities and communication plans
Drive participation and adoption of professional engagement initiatives through digital channels

CRM Operations – 40%

Manage CRM operations, user segmentation and campaign deployment in collaboration with external agencies
Execute E2E CRM campaigns, including journey setup, testing, targeting and delivery
Maintain CRM data quality and support continuous optimization of campaign operations and processes

Insights & Analytics –20%

Monitor users engagement, retention and campaign performance across key programsDevelop performance reports and dashboards to support business reviews and decision-makingGenerate actionable insights and recommendations based on audience behavior and campaign results

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

Key Contacts:

CA Internal: S&C, PE, Communications, PA
Pillar Team
NSOP
P&O
Agency

Job Specifications/Qualifications

Minimum 5 years of experience working with professionals in Petcare, Animal Health, Veterinary, Healthcare or related industries preferred

Experience in CRM, customer engagement, customer activation, loyalty, membership or community programs preferred

Strong communication and analytical, logical thinking and problem solving skills.

Good written and oral communication skills in both Mandarin and English

Bachelor degree or above

Key Supporting Competencies

Business Insights
Customer Focus
Drive Results
Manage Conflicts
Nimble Learning

Key Functional Competencies & Technical Skills

Strong understanding of professional needs, motivations and engagement drivers.
Great engagement skills with professional KOLs
Project management
Innovates for growth

About the Company

Mars

Global confectionery, food, and petcare company

Mars makes confectionery, food, and petcare products and also operates pet health services through networks like Banfield, VCA, BluePearl, and Royal Canin. Its products are marketed under familiar brands such as M&M’s, Snickers, Milky Way, Skittles, Dove, Orbit, Pedigree, Royal Canin, Whiskas, and Cocoavia, sold globally to consumers and pet owners. The company differs from competitors by combining a broad, diversified portfolio with a global, family-owned structure guided by the Mars Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom), which drives its operations and partnerships. Mars aims to help communities prosper and to grow its business while improving social and environmental outcomes, using its scale to support responsible practices across the world.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $27B
Headquarters: McLean, VA
Founded: 1911

Recently Posted Jobs

Explore more opportunities at Mars

See more jobs