Market Research & Analysis Manager
Apple
Market Research & Analysis Manager
Apple
Designs phones, computers and their operating systems
Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Apple's Worldwide Product Marketing team is looking for an extraordinary Market Research practitioner to support customer insights for iPhone across key geographies.
7+ years of demonstrated success in customer insights or marketing analytics within consumer technology, consumer products, or a market research firm, preferably in a global role Highly analytical and intellectually curious, with quantitative market research experience on either the client or vendor/analytics side Direct experience presenting findings to senior stakeholders or clients, with strong communication and articulation skills Solid quantitative research and experimental (QRE) design skills, including questionnaire design, sampling, and statistical analysis Deep expertise applying a broad range of research techniques and methodologies (e.g., segmentation and cluster analysis, conjoint analysis, MaxDiff)
Proven ability to manage challenging projects, drive multiple priorities, and stay focused on strategic insights A self-starter who thrives in a fast-paced, dynamic, matrixed environment Intermediate to advanced proficiency in Python for data analysis, visualization, and streamlined analysis workflows Strong data visualization skills to deliver meaningful insights that shape business decisions Bachelor's degree in statistics, mathematics, economics, market research, marketing analytics, or a related field
In this role, you'll assist in the design of primary market research and the development and delivery of in-depth results that directly inform the decisions of our leaders. We're looking for someone who understands innovative and state-of-the-art research methodologies, is an expert in analytics and data science, and has extensive experience translating data into actionable insights tied to real business issues. If this sounds like you, read on to learn how we can benefit from your experience.
Drive research end-to-end, from questionnaire design and analysis through to developing actionable insights and presenting them effectively to business partners Develop research plans, proactively identify the business issues to address, and synthesize disparate sources into a holistic view of the consumer and marketplace Bring analytical rigor and innovation to every project, recommending alternative approaches where appropriate to inform product and go-to-market decisions
Apple designs and sells consumer electronics, from iPhone smartphones and Mac computers to tablets and wearable devices. Its operating systems manage apps and built-in functions for communication and work, while iCloud stores files and synchronizes data across devices. Customers buy additional digital services through subscriptions such as Apple Music and Apple TV, and developers distribute software through the App Store. Apple earns money from hardware sales, subscriptions and digital transactions, selling directly to customers and through retailers and mobile carriers around the world. It was founded in 1976 and has its headquarters in Cupertino, California.
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