Senior Strategic Brand Manager

WELCOME TO SITA  

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.

You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

ABOUT THE ROLE

SITA is at a pivotal moment. We are investing in our next generation of technology and rebuilding our marketing capability to match. 

This role leads the Brand and Design function for SITA. You will own the brand strategy, positioning, architecture and the visual identity system, and the creative output that represents SITA internally and externally. You will manage the creative director, the brand manager, and the design team, acting as the connective tissue between brand thinking and creative execution. Your job is to set the standard, define where the brand needs to go, and make sure that everything we put into the world looks and feels like a company that leads its industry.

WHAT YOU WILL DO

Brand platform

• Build the strategic brand platform: brand architecture, personality, verbal and visual identity.
• Turn the platform into tools that global, business unit and regional teams can use without waiting for approval.
• Define how the brand evolves, and make the investment case to leadership when it needs to.

Messaging and verbal identity

• Own the corporate messaging architecture and tone of voice.
• Give portfolio and business unit the framework their product messaging builds on.
• Review flagship corporate content for message and tone.

Media & Advertising

• Own the brand campaign idea and the creative platform that carries it across paid, owned and earned channels.
• Direct advertising production end to end: concept, art direction, copy, film and adaptation across markets.
• Own brand media end to end: strategy, planning, buying, budget and the media agency relationship.
• Own the trade media, sponsorship and industry partnership portfolio
• Work with campaigns so brand and demand media run on one plan, one calendar and one set of audience definitions.

Design and creative direction

• Set a design direction that breaks with legacy telco and IT codes.
• Direct flagship work personally: publications, executive presentations, films and event environments.
• Own the creative brief standard, and approve or reject work from internal teams and agencies.

Brand experience

• Own how we are experienced at major industry moments: exhibition presence, demo environments and briefing spaces.
• Translate event narratives into space, staging, demo flow and visual system.
• Brief experiential and production partners and hold them to the standard.

Governance and partners

• Own guidelines, templates, the asset library and a review process that works at scale.
• Own creative direction and quality for brand, design and experience agencies.

Team

• Lead the brand manager, graphic designer and video team, and set the quality bar for their work.

WHO YOU ARE

• 10+ years of experience in brand strategy, brand management, and brand marketing, with at least 3 years managing multidisciplinary teams in a senior leadership role
• Proven track record of owning and evolving a B2B brand, not just executing against someone else's framework
• Experience managing creative directors or senior designers, with a clear point of view on what good looks like
• Background in technology, aviation, or another complex industry sector is an advantage but not a requirement
• Experience working in a matrixed global organization, with the commercial sensitivity to navigate competing priorities
• Experience managing external agencies, from briefing through execution, ensuring high-quality delivery, brand consistency, and alignment with strategic objectives.
• Strong brand strategist who can operate at both the strategic and detail level when required.
• Excellent written and verbal communicator, able to articulate the case for brand investment to senior leadership
• Comfortable managing timelines, budgets, and agency relationships without losing sight of the strategic picture
• Publication-ready written English; able to write a brand rationale, a creative brief, or a board-level summary with equal confidence
• Direct, decisive and highly organized, with the ability to manage competing priorities while maintaining the strategic picture.
• Resilient and comfortable operating in a dynamic and evolving environment.
• Collaborative leader who adapts communication and leadership style to engage effectively with senior executives, peers and junior team members.

WHAT WE OFFER

We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.

🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)

⏰ Flex Day: Make your workday suit your life and plans.

🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.

🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.

🚀 Professional Development: At SITA, we believe growth fuels innovation. Our learning ecosystem offers access to world-class platforms and programs designed to help you thrive. From LinkedIn Learning, Microsoft's Enterprise Skills Initiative, and Airport Council International -available to all employees-to specialized solutions like Pluralsight for technology upskilling, Harvard Business Publishing for people leadership, Stanford for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.

🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.