E

Everyday Dose

Coffee with mushrooms and nootropics

Senior Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA$120k - $140kRemote

About the Job

Requirements

  • At least 6 years of experience in brand management or an equivalent marketing role, ideally in consumer packaged goods.
  • A track record of developing and executing integrated brand plans and go-to-market strategies.
  • Experience in a direct-to-consumer-first business with omnichannel exposure across Amazon and retail.
  • Ability to translate consumer insights and brand strategy into resonant marketing.
  • Instincts for culture, creative work, and compelling brand storytelling.
  • Project management skills and the ability to move quickly across multiple workstreams.
  • A collaborative, low-ego approach and comfort working cross-functionally across an organization.
  • Clear communication and problem-solving skills, with the ability to operate and influence decisions independently.
  • Self-direction, ownership, original ideas, and the ability to thrive in a fast-paced environment.

Responsibilities

  • Develop go-to-market strategy for brand campaigns, covering positioning and creative through integrated execution, and partner with Product & Retail Marketing on product and retail launches.
  • Build brand plans with creative, channel, social, events, partnerships, and Product & Retail Marketing teams.
  • Translate consumer insights and brand strategy into activations that drive awareness, trial, and loyalty.
  • Maintain brand cohesion across direct-to-consumer, Amazon, and other channels, and provide brand guardrails and a toolkit for retail marketing execution.
  • Identify culturally relevant opportunities across social, events, and partnerships, partnering with Retail Marketing when these moments drive shoppers to retail.
  • Support brand partnerships that drive affinity, acquisition, and retention, and partner with Product on product collaborations.
  • Coordinate with cross-functional teams to keep initiatives aligned, progressing, and on strategy.
  • Use data, consumer response, and cultural feedback to refine the approach over time.
  • Report brand and campaign performance, learnings, and priorities to cross-functional partners.
  • Bring original ideas forward and continually push how the brand appears in the world.

Desired Qualifications

  • Experience in consumer packaged goods is preferred.

About the Company

Everyday Dose

Coffee with mushrooms and nootropics

1) What the company does: Everyday Dose creates a coffee-based drink that blends coffee with functional mushrooms, collagen protein, and nootropics to support focus, energy, immunity, and gut health. 2) How the product works: The DOSE formula combines caffeine with mushrooms, collagen, and nootropics to activate mood and learning chemicals (dopamine, oxytocin, serotonin, endorphins) without the usual caffeine crash, aiming for smoother energy and better digestion. 3) How it differs from competitors: It is the first mushroom company to pair functional mushrooms with collagen and nootropics in a single daily dose, addressing energy, gut health, and cognition rather than just caffeine, and it emphasizes a science-based response to caffeine metabolism differences in many people. 4) The company’s goal: Expand beyond the traditional coffee crowd by converting the 150,000,000 coffee drinkers in the market, aiming to capture the remaining 98% with a healthier, multi-functional option.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2021

Recently Posted Jobs

Explore more opportunities at Everyday Dose

See more jobs