Asset Manager

The Asset Manager is a capability support role that is a part of the Digital Marketing team supporting and enabling the strategies of Copeland businesses. The Asset Manager will coordinate with capability owners to manage, document, process, and govern assets and files in the PXM (product experience management) platforms which include PIM (product information management) and DAM (digital asset management) and syncing platforms.

The ideal candidate will be a critical thinker, a self-starter, an excellent communicator, possessing experience with marketing technology (MarTech). Partnering with key marketing, business, and technology leads, the Asset Manager will support the digital capability roadmap and framework. This role will report to the Digital Demand Lead and work directly with both the Product Information Management Leand and the Digital Asset Management Lead.

Duties & Responsibilities

• Perform administration and operational support across PIM, DAM, Azure storage repositories, and associated systems with a focus on data quality, metadata schemas and associated assets
• Manage product-related digital assets including images, documents, videos, technical files, and marketing collateral.
• Create, maintain, and govern metadata, tagging standards, naming conventions, and asset classification structures.
• Assist building and management of data model structures for data and metadata to manage platform ensuring proper asset categorization, searchability and alignment with integrations

•                               Ensure assets are properly linked to products, categories, brands, and product hierarchies within PIM and DAM platforms.

•                               Maintain data and asset hygiene and adhere to standard processes to ensure proper operation of systems (Primarily PIM & DAM platforms)

•                               Support asset ingestion, tagging, organizing, migrations, synchronization activities, and publishing workflows.

•                               Maintain asset quality through audits, validation, issue resolution, usage rights, and governance enforcement.

•                               Collaborate with capability owners for additional support on operationalizing the capability

•                               Help support governance and standards by documenting processes and policies and perform system training for users.

•                               Track reports and dashboards to monitor usage, adoption, and asset performance

•                               Collaborate with creative, marketing, and business teams to operationalize PIM and DAM assets.

• undefined

Other

• Excellent collaboration, communication and presentation skills
• Experience working with and gathering requirements from stakeholders.
• Excellent listening skills to understand and interpret stakeholder responses.
• Strong facilitation skills to lead requirements and user story sessions
• Strong interpersonal skills
• Analytical skills to understand health of system and adjust system operation practices

Additional Information

•  Travel - approximately 1-5%

Requirements

Basic

• Three (3)+ years of general digital/martech/IT experience
• One (1) year of DAM, PIM, asset management, or similar SaaS (Software as a System) experience
• Strong project management and organization skills.
• Advanced computer application skills such as MS Office Applications and other Business Systems and tools
• Ability to think strategically/critically and problem solve with commitment to achieving goals.
• Work mid-shift schedule (3pm-12am) but willing to work on occasional (planned) shifting operations to support the assigned business group.
• undefinedPreferredFive (5) years of digital/martech/IT experienceThree (3) years of DAM, PIM, or digital asset management experienceExperience with Aprimo, Salsify, Azure, or related enterprise platformsExperience managing large product asset librariesBasic knowledge in JSONBasic knowledge of AI tools and metadata enrichment processes