User Acquisition Analyst
Wix
User Acquisition Analyst
Wix
Cloud-based no-code website builder platform
As a User Acquisition Analyst at Base44, you will lead our paid user acquisition strategies, manage large-scale advertising campaigns, and optimize performance across direct-response channels to drive sustainable growth. You will turn complex data into actionable growth initiatives and stay ahead of emerging advertising trends.
In your day-to-day, you will:
Manage and scale high-budget paid advertising campaigns across key platforms (Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks).
Analyze performance metrics (CAC, ROAS, LTV) and continuously optimize campaigns to meet business KPIs.
Leverage big data and market trends to uncover new growth channels and audience segments.
Test, integrate, and master new advertising features and platform capabilities.
Collaborate closely with product, creative, and data teams to align marketing initiatives with company goals
2+ years of experience in an analytical role; tech or marketing experience is an advantage.
Strong analytical mindset with proven experience translating raw data into actionable growth strategies.
Highly goal-oriented, self-motivated, and capable of leading initiatives end-to-end.
Advanced Excel / Google Sheets skills (SQL knowledge – a strong advantage).
Fluent English (written and spoken).
We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.
We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.
We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.
Wix offers a cloud-based platform for building and managing a professional online presence without coding, featuring a drag-and-drop editor, templates, hosting, and built-in tools for SEO, marketing, blogging, bookings, and eCommerce through Wix Stores. Users start on a free plan and can upgrade to premium for more storage, bandwidth, custom domains, and advanced features; AI options like Wix ADI create site drafts and Wixel assists with visual design. Wix combines a large ecosystem (App Market, Ascend for business management) with AI-assisted design and an all-in-one hosting, domain, and eCommerce solution, plus Wix Studio for agencies. Its goal is to help anyone, especially SMBs, freelancers, and agencies, build and grow a professional online presence with accessible tools for website creation, online stores, marketing, and business management.
Explore more opportunities at Wix