Marketing Automation Specialist

Marketing Automation Specialist - Stuff Digital

Ready to help build the future of how Stuff engages its audiences?

Stuff is Aotearoa's largest media and advertising business, connecting New Zealanders with the news and content they care about, whenever and however they want it. Our Audience team sits right at the heart of that mission, keeping the reader experience exceptional at every single touchpoint.

We’re looking for a Marketing Automation Specialist  to join our Audience Development team. This role is central to building intelligent, adaptive marketing capability. You’ll be experienced in marketing automation and growth marketing. You’ll deliver marketing automation strategies that drive customer revenue, increase registered users, and deepen loyal engagement across our platforms.

What you'll be doing

• Designing, executing and optimising automated user journeys, personalisation and campaigns that drive registrations, engagement and reader revenue
• Leading the marketing automation rollout and owning our marketing technology platforms, including Braze and Piano, so their capabilities are fully used
• Designing and maintaining the orchestration layer that connects our platforms, data signals and AI tools into end-to-end agentic workflows
• Owning how we govern AI in marketing: where automation runs independently, where human judgement stays in the loop, and how we protect quality and brand standards
• Mapping the customer journey with Product and Audience Development to find pain points and opportunities, and running a conversion rate optimisation programme across all touchpoints
• Acting as the main link between product and marketing, and working closely with Product, Editorial and Commercial to set clear requirements and deliver business KPIs
• Managing budgets, making the case for investment in new tools, and supporting our pricing, yield and advertising revenue goals
• Leading and motivating a team that loves what it does every day

What you'll bring

• Proven experience leading marketing automation, CRM or growth marketing, ideally in digital media, subscriptions or another consumer business
• Expert, hands-on knowledge of marketing automation and analytics platforms (experience with Braze and/or Piano is a strong advantage)
• Practical experience with, or a strong grasp of, AI-driven and agentic marketing workflows, plus the structure and rigour to govern them responsibly
• A builder’s mindset: you test new tools and approaches yourself and drive ideas rather than waiting to be asked
• A strong track record in conversion rate optimisation, customer journey mapping and data-led decision-making
• Experience managing budgets and building business cases for technology investment
• Excellent stakeholder skills, including the ability to explain technical capability in clear business terms to Product, Editorial and Commercial teams

Why Stuff?
We're unmissable and unmatched, and so is the way we look after our people. Join us and you'll be part of a team that's genuinely proud of the role it plays in New Zealanders' lives, working alongside people who care as much about doing right by our audience as we do. 

Think you can do the job? Then apply now and start your journey with Stuff today.
Ka oti rānei i a koe tēnei mahi? Kāti, tono mai ināianei kia tīmata ai tō haerenga me Stuff i tēnei rā.

Stuff champions inclusion. Be it gender, ethnicity, beliefs, abilities or experiences – we know that diversity brings another lens through which we all learn, connect and grow.
E kōkiri nei a Stuff i te whāinga kia whai wāhi ai te katoa. Hāunga te ira, te iwi, ngā whakapono, ngā āheinga, ngā wheako rānei o te tangata – e mōhio nei tātou mā te kanorau e whai tirohanga hou ai, e ako ai, e tūhono ai, e whanake anō ai tātou katoa.

As we are committed to creating a workplace that reflects the diverse communities in New Zealand, we will always invite and encourage applications from people of all genders, ethnicities, disabilities and ages. We are committed to providing equal employment opportunities for all.
Nā runga i tā mātou ū ki tētahi taiao mahi e whakaatu ana i te kanorau o ngā hapori i Aotearoa, i te ao, i te pō, ka pōhiringia, ka ākina anō ngā tono mahi a te marea whānui, hāunga te ira, te iwi, te hauātanga, te pakeke rānei. E ū nei mātou ki te whai kia wātea ai ā mātou ara whai mahi ki te katoa i runga i te mana taurite.

Disclaimer: Stuff does not accept unsolicited agency resumes. Stuff is not responsible for any fees related to unsolicited resumes.