Senior Copy / Concept - Creative

Senior Copy / Concept (m/f/d)

We Are Social · Munich, Germany (Hybrid) · — · Posted 2026-08-17

Workplace: hybrid

Department: Creative

Description

We’re looking for a Senior Copy / Concept (m/f/d) to join our Creative team, preferably based in Munich. The role is initially fixed-term for 18 months.

We are a global, socially-led creative agency with more than 1,300 people across 17 offices worldwide. In a world where social media shapes culture, we help brands create ideas worth talking about.

We understand online communities, cultures and subcultures across the entire social landscape. Our clients in Germany include AUDI AG, Mercedes-Benz Trucks and Müller, among others. We Are Social is part of Plus Company.

Requirements

What will you be doing?

• Developing social-first concepts and creative ideas, from big campaigns to individual social posts
• Shaping distinctive tones of voice and verbal identities for our clients
• Writing excellent, native-level English copy across brands, formats and social platforms
• Turning strategies and briefs into strong creative and verbal concepts
• Presenting and championing creative ideas with clients
• Working closely with Design, Strategy and Editorial while taking creative ownership of your projects

What are we looking for?

• Several years of experience in copywriting and concept development, ideally within an agency
• A strong copy background with conceptual experience or vice versa
• Native or excellent English and an exceptional feel for language, tone of voice and storytelling
• Experience developing brand tones of voice and verbal identities
• A strong understanding of social media, platform culture and contemporary brand communication
• The ability to deliver both big ideas and sharp social copy
• Experience with automotive, German industrial companies or international brands is a plus

Benefits

Why should you join our team?

Our team spirit: We put the social in our name for a reason. We foster a strong sense of team and an open company culture with flat hierarchies, where your voice matters!

Exciting projects with international reach: We work on digital projects that set new standards! Our clients come from both B2C and B2B backgrounds and include local as well as international players.

Globally connected, locally rooted: Our teams in Munich and Kreuzberg benefit from continuous knowledge sharing with We Are Social offices around the world, while being firmly rooted in Munich’s Glockenbachviertel and Berlin-Kreuzberg.

Flexibility – yes, please!: For us, hybrid working combines the best of both worlds: the flexibility of working from home and the benefits of spending time together in the office. That’s why we’ve chosen a 2/3 split. For a 40-hour working week, this means spending at least 2 days on-site with your colleagues and up to 3 days working from home. But that’s not all! We’re also big fans of remote working. You can work remotely for up to 20 days per year from anywhere in Germany, plus another 20 days from within Europe. So, if you’re not a big fan of the German winter, join us and spend some of it working from Portugal or Greece.

Even more benefits for you: Because we know how important well-being is – and because we simply love a good benefit – we offer more than just the standard package. Enjoy 2 additional Health Days, Menstrual Leave, a day off on your birthday, access to Wellpass, the Deutschlandticket, an OpenUp membership, and much more.

Apply

Apply at We Are Social

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