ThirdLove is a direct-to-consumer lingerie brand that specializes in custom-fit bras and underwear for women. It uses data-driven sizing, including half-cup sizes, to help customers achieve a precise fit and supports fit customization through a Try Before Buying program. The shopping happens primarily online, with free standard shipping on U.S. orders over $75 and free 60-day returns and exchanges. Revenue comes from direct online sales of high-quality, comfortable lingerie. The company differentiates itself through its extensive size range and personalized fit approach, customer-centric policies, and a philanthropic effort that donates gently worn bras to women in need. Its goal is to provide well-fitting, comfortable lingerie while building customer loyalty and social responsibility.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$135.6M
Headquarters
San Francisco, California
Founded
2013
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