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WPP Media

AI-native global media services network

Senior Programmatic Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timePLN6.3k - PLN12.5k

About the Job

Requirements

  • At least 3 years of hands-on experience planning, executing, and optimizing programmatic campaigns, with proficiency in DV360 or an equivalent platform.
  • Openness to learning new DSP platforms and technologies.
  • Strong analytical skills and the ability to derive insights from data to inform optimization strategies.
  • Adaptability and flexibility to navigate evolving campaign goals and priorities.
  • Proficiency in Microsoft Excel and Google Sheets for data analysis and reporting.
  • Fluency in English and Polish language knowledge at a minimum B1/B2 level.
  • Willingness to work in a hybrid model from an office in Poland: Warsaw, Kraków, Poznań, or Wrocław.

Responsibilities

  • Manage campaigns across various DSP platforms, primarily DV360, as well as TradeDesk and Amazon DSP.
  • Implement and optimize programmatic campaigns to drive performance and achieve client objectives.
  • Collaborate with regional teams in Europe and the United States to ensure campaign success and alignment with client strategies.
  • Monitor and analyze campaign performance, using data insights to inform optimization decisions.
  • Ensure accuracy and reliability of campaign reporting tools.
  • Produce daily campaign reports, including pacing analysis and data inputting.
  • Provide commentary and strategic recommendations to regional Media Activation teams to drive campaign success.
  • Support quality assurance work of junior team members as the team grows.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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