P

Point

Home equity cash via revenue-sharing partnership

Senior Analyst - Marketing Analytics

Data AnalysisConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • At least 4 years of marketing or media analytics experience in a direct-to-consumer performance marketing environment with multi-million-dollar monthly budgets; financial services experience is preferred.
  • Strong SQL skills, including the ability to write and debug queries independently.
  • Exposure to dbt and GitHub is required.
  • Experience building and maintaining dashboards in Sigma, Tableau, or a comparable business intelligence tool.
  • Understanding of paid media channels and metrics including cost per click, cost per acquisition, return on ad spend, and customer acquisition cost.
  • Familiarity with marketing technology and measurement tooling, including pixel configuration, conversion tracking, and troubleshooting; experience with Google Tag Manager and/or Hightouch.
  • Familiarity with attribution concepts.
  • Ability to use AI tools in daily work.

Responsibilities

  • Monitor performance regularly and generate insights to optimize campaigns across one or more paid media channels, including search engine marketing, paid social, display, and connected TV.
  • Investigate performance shifts, identify causes, rule out alternatives, and explain findings clearly.
  • Build and maintain performance dashboards in Sigma for paid-media channel owners.
  • Write, update, and maintain SQL queries and dbt models to support reporting and analysis as channels and business requirements evolve.
  • Configure and quality-assure pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues.
  • Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
  • Contribute to attribution, incrementality, and forecasting work, including measurement for emerging channels such as connected TV; maintain frameworks and flag when models may need revisiting.

Desired Qualifications

  • Financial services experience.
  • Experience with incrementality testing or media mix modeling.

About the Company

Point

Home equity cash via revenue-sharing partnership

Point.com helps homeowners access cash by tapping into home equity without monthly payments, income checks, or perfect credit. It uses a partnership model where Point does not take title to the home; homeowners keep full control while Point shares in the home's value. The product works by aligning Point's returns with the home's appreciation or proceeds at sale, buy-back, or refinance, rather than charging ongoing payments. This differentiates Point from lenders that require traditional credit criteria and monthly installments, as the company collaborates with homeowners rather than co-owning the property. Point’s goal is to provide financial flexibility—helping people pay off debts, cover large expenses, or fund dreams—while delivering service-focused support, reflected in positive Trustpilot reviews.

Company size
501-1,000
Company stage
Debt Financing
Total funding
$2.4B
Headquarters
Palo Alto, CA
Founded
2015

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