GTM Analytics & AI Measurement Director
Docusign
GTM Analytics & AI Measurement Director
Docusign
Runs electronic signing and agreement workflows
Docusign brings agreements to life. More than 1.8 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using the Docusign AI-native IAM platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
AI is at the center of Docusign's strategy, from the AI powering our Intelligent Agreement Management platform to the tools transforming how our go-to-market teams sell, renew, and serve customers. As we scale AI across our GTM organization, we're investing in the analytical rigor to know what's working, measure its impact, and direct investment where it creates the most value. This role sits at the heart of that effort. Docusign is seeking a GTM Analytics & AI Measurement Director to serve as the analytical authority on whether, where, and how much AI is moving the needle for our go-to-market organization. As Docusign deploys AI across Sales, Customer Success, Marketing, and Partner teams, this role will answer the questions leadership cares about most: Is it working? How much value is it creating? Where should we invest next? You'll build the measurement framework for every GTM AI initiative, from setting baselines and designing experiments before launch to quantifying incremental impact on pipeline, win rates, sales cycle, retention, and productivity after rollout. You'll bring rigor to a hard problem: separating AI-driven lift from the many other forces that shape GTM performance. You'll do it with controlled experiments, holdout designs, and causal inference methods. You'll partner closely with AI Product, RevOps, Data Engineering, and IT teams so that new AI tools are instrumented from day one. You'll also work with GTM leaders to turn findings into decisions: scale what works, fix what's underperforming, and retire what isn't delivering. Beyond AI, you'll act as the lead for developing key analytic products to inform GTM decisions, applying the same experimental and causal rigor. Your work will directly shape how Docusign invests in AI and how leadership understands its return.
This position is an individual contributor role reporting to the VP of Growth Strategy & Operations.
Responsibility
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
Basic
Preferred
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $202,800.00 - $327,625.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $193,100.00 - $272,750.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $193,100.00 - $286,500.00 base salary
This role is also eligible for the following:
Global benefits provide options for the following:
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.
AI in Our Hiring Process
At Docusign, we embrace technology to enhance efficiency and create a better candidate experience. We may record or transcribe interviews using enterprise AI tools to assist with meeting notes and interview documentation so our teams can stay fully engaged in the conversation. All hiring decisions remain 100% human-led. You have the right to opt out at any time by notifying your recruiter or interview team, with zero impact on your candidacy.
We encourage using AI tools to research and prepare beforehand. However, to ensure an authentic evaluation, live AI assistance or external recording bots during interviews are not permitted.
Applicant and Candidate Privacy Notice
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
#LI-Hybrid
Docusign runs electronic signing and agreement management software for businesses, letting people approve contracts online and track the steps around each agreement. Its eSignature product routes documents to signers and records who signed, while contract lifecycle tools organize preparation, negotiation, and approvals. The Intelligent Agreement Management platform stores contracts in a searchable repository and uses AI to extract terms and connect agreement data to business workflows. Customers use its web applications or embed signing through APIs, and pay for subscriptions based on users, features, and document allowances. Docusign was founded in 2003 and is headquartered in San Francisco.
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