Senior Graphic Designer - Performance Marketing

Senior Graphic Designer, Performance Marketing

Overview:We are looking for a Senior Graphic Designer to help manage and design the creative needs of Fanatics Sportsbook’s performance marketing team. In this role, you will create high-impact digital assets built to drive acquisition, engagement, and conversion across paid channels, including paid social, display, and other performance placements. You will develop new visual concepts within our existing visual identity, work with performance marketers and key stakeholders to ensure each project brief is aligned to campaign goals, and produce assets for use across a variety of media and contexts.

The ideal candidate has expert knowledge of digital graphic design. You have a sharp eye for trends, both in creative performance and in the broader landscape of sports betting and social content, and you know how to act on them. You make deliberate decisions about visual hierarchy and layout, informed by user data and performance impact rather than instinct alone. You are also comfortable working with AI tools and use them to speed up ideation, production, and iteration without compromising quality or brand standards. You will execute projects from ideation to production, refine your own drafts, and generate new creative concepts.

Responsibilities:

• Design original, performance-driven assets for paid social, digital, display, and other advertising placements, with print and environmental design as needed.
• Analyze creative performance data and user behavior to identify what’s working, and apply those insights to future concepts.
• Optimize visual hierarchy, layout, and composition (placement of offers, headlines, calls to action, and focal points) to maximize attention, click-through, and conversion.
• Develop multiple variations of creative (headlines, layouts, imagery, calls to action) to support A/B and multivariate testing.
• Use AI tools to accelerate concepting, asset production, and variation building, applying creative judgment to ensure outputs are on-brand and high quality.
• Partner with performance marketers to define test hypotheses and recommend design changes based on results.
• Monitor trends in performance creative, social platforms, design, and emerging AI tools, and translate them into fresh, testable concepts.
• Collaborate with performance marketers, stakeholders, and project managers to align creative to campaign goals and ensure deadlines are met.
• Oversee design projects from conception to delivery.
• Maintain brand consistency across all marketing projects.

Skills and Qualifications:

• 6+ years of proven experience as a Senior Designer, Graphic Designer, or similar role.
• Portfolio that shows not only polished work but the thinking behind it, including digital and paid social creative, test results, iterations, or before-and-after performance.
• Experience designing for performance marketing or paid media, with a strong understanding of how design choices (contrast, scale, placement, copy treatment) affect metrics such as click-through rate, conversion, and cost per acquisition.
• Demonstrated ability to optimize hierarchy and layout based on user data, with examples of design decisions that improved performance.
• Experience building creative variations for testing and iterating based on results.
• Comfortable reading performance dashboards and creative analytics, and translating findings into design direction.
• Comfortable using AI tools (such as generative image tools and AI features within Adobe Creative Suite and Figma) to streamline workflows and expand creative output, with a strong eye for quality control.
• Proactive awareness of design, social, and advertising trends, with the judgment to know which are worth testing.
• Working knowledge of platform specs and best practices for paid channels such as Meta, TikTok, Google, and programmatic display.
• Hands-on experience with design software such as Adobe Creative Suite and Figma.
• Strong aesthetic skills with the ability to combine colors, fonts, and layouts effectively.
• Animation experience a plus, but not required.
• Ability to meet deadlines and collaborate with a team in a fast-paced environment.

For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range 90000 - 120000 USD