Licensed Optician

Prevent Blindness names Reade Fahs, National Vision, as its 2027 Person of Vision Award recipient. Sep 09, 2026, 14:30 ET - Annual Prevent Blindness Person of Vision Award Gala, honoring Reade Fahs, Executive Chairman at National Vision, Inc., to be held at 2027 Vision Expo, Las Vegas - CHICAGO, Sept. 9, 2026 /PRNewswire/ - Prevent Blindness, the nation's leading patient advocacy organization dedicated to protecting and preserving eye health, announced today that the 2027 Prevent Blindness Person of Vision Award will be presented to Reade Fahs, Executive Chairman, National Vision Holdings, Inc. ("National Vision"). The Person of Vision Award Gala will be held on March 10, 2027, at The Venetian Resort, Las Vegas, in conjunction with Vision Expo. All proceeds from the annual celebration support the sight-saving work of Prevent Blindness. The Prevent Blindness Person of Vision Award recognizes an individual whose inspired outlook champions healthy vision and its importance for a healthy life. An all-volunteer committee selected Fahs for his leadership in the optical industry combined with a commitment to expanding access to vision care for those in greatest need. "Reade Fahs embodies the spirit of the Prevent Blindness Person of Vision Award. Throughout his career, he has led the industry with a deep commitment to improving the lives of people across the world through the gift of sight," said Jeff Todd, President and CEO of Prevent Blindness. "As we honor Reade, we hope his example inspires others to join us in creating a future where everyone has the knowledge, support, and access to care they need to protect their sight." Reade Fahs has been a member of the optical community in the United States and Europe for 40 years. Beginning his career in a junior marketing position with LensCrafters in 1986, he later became the Managing Director of VisionExpress UK and Ireland in 1997. In 1999, Fahs became the CEO of FirstTuesday, an early-stage European Internet start-up company. In 2002, Fahs assumed leadership of National Vision and led the company for 23 years as CEO before becoming Executive Chairman in late 2025. Under his leadership, National Vision grew into one of the nation's leading optical retailers, with a portfolio that includes America's Best and Eyeglass World, Vista Optical and DiscountContacts.com. In addition to his achievements in the corporate realm, Reade Fahs has been actively involved in providing eye exams and glasses to those in need around the globe. He has served on the Board of Directors of both VisionSpring and RestoringVision and served as Chairman of VisionSpring for over a decade. During his Board tenure VisionSpring and RestoringVision helped provide prescription eyeglasses to more than 50 million people worldwide. Deb Bulken, Vice President of Field Sales, National Premium Fashion & Luxury at EssilorLuxottica, is serving as the 2027 Prevent Blindness Person of Vision Committee Chair. To date, additional committee members include Marge Axelrad, editorial director emeritus, Vision Monday (VM); Marc Ferrara, CEO, Information Services, Jobson Interactive; Jerilyn Johnson, Executive Assistant, National Vision; Alex Louw, Chief Operating Officer, DigitalOptometrics; Jim McGrann, CEO, Advancing Eyecare; Megan Molony, CEO, Europa Eyewear; Jamie Shyer, CEO, Zyloware/Kenmark Eyewear. Recent Prevent Blindness Person of Vision Honorees in the optical industry include Jim McGrann, Advancing Eyecare; Howard Purcell, OD, New England College of Optometry; C. Edward Buffington, GPN Technologies; Megan Molony, Europa Eyewear, formerly with National Vision; Rick Gadd, Essilor of America; Marc Ferrara, Jobson Interactive; VSP Global and Michael Guyette; Glenn Ellisor, OD and Jim Greenwood, Vision Source; Sue Downes, MyEyeDr.; and Marge Axelrad, Vision Monday/Jobson Optical Group. "I'm honored to be recognized by Prevent Blindness and humbled to join such an outstanding group of past recipients," said Fahs. "For more than 40 years, I've had the privilege of working with people who believe that better vision can open doors and improve lives. I look forward to celebrating with friends and colleagues across the industry while supporting the vital work Prevent Blindness does for people and communities around the world." About Prevent Blindness Founded in 1908, Prevent Blindness is the nation's leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, visit us at PreventBlindness.org, and follow us on Facebook, X, Instagram, LinkedIn, TikTok and YouTube. SOURCE Prevent Blindness

Eyeglass World refreshes its brand with VML: debuting "change Your Glasses. Change Your World." September 8, 2026 A nationwide brand refresh that unlocks personal empowerment ALPHARETTA, Ga., Sept. 8, 2026 /PRNewswire/ - As eyewear continues to evolve from a functional necessity into a powerful expression of style, National Vision Holdings, Inc. (NASDAQ: EYE) is unveiling a reimagined Eyeglass World designed to meet the expectations of today's digitally engaged, style conscious consumer. Developed in partnership with creative agency VML, the transformation pairs an elevated brand identity and a dynamic national creative campaign built around a simple truth: "Change Your Glasses. Change Your World." Together, they celebrate how the power of eyewear can shape confidence, style, and perspective. This evolution marks a new chapter for Eyeglass World, positioning the brand as a more digital, curated, and elevated optical destination where fashion, accessibility, and experience converge. Eyeglass World introduces a warmer, more refined brand expression, a curated, style-forward eyewear assortment, with an unmatched connected customer experience. Through trusted guidance and a customer-first approach, the brand empowers consumers to make confident eyewear decisions while delivering a boutique-inspired experience. At the heart of this refresh is "Change Your Glasses. Change Your World.", a campaign rooted in the belief that eyewear has the power to transform not only how people look, but how they feel. Stepping into a style-forward future, the launch film brings this to life by following a woman in a mirror maze trying on different versions of herself with every new pair of glasses. Proving that the right frames don't just change your style, they reshape your outlook, your confidence, and how you see your world. "This is a complete reinvention of the brand to meet the expectations of today's style-focused consumers," said Joe VanDette, Chief Brand and Marketing Officer at National Vision. "In partnership with VML, we have built a brand personality and visual system that celebrates personal expression. We are showcasing our curated selection of frames and making it easier than ever for customers to shop their way - whether they use virtual try on and buy online or finalize their perfect look in-store." "We wanted the creative to celebrate the fact that people aren't static, we're multi-faceted, and constantly changing," said Tom Murphy, Chief Creative Officer at VML North America. "There is a frame for every version of who you are and who you want to be. Our new visual identity and launch work showcase how an elevated, curated pair of glasses can instantly shift your confidence, your style, and your outlook." The new Eyeglass World is rolling out nationwide across digital video, social media, and through strategic influencer partnerships. The brand's message of change also served as the muse for an original single, "Change Your World" by Spencer Ludwig, in partnership with Trumpet Records. The track, which serves as the soundtrack to the relaunch, debuted on all streaming platforms earlier this month. About National Vision Holdings, Inc. National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in the United States with over 1,200 stores in 40 states and Puerto Rico. With a mission of helping people by making quality eye care and eyewear more affordable and accessible, the company operates four retail brands: America's Best, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases, and an e-commerce website DiscountContacts.com, offering a variety of products and services for customers' eye care needs. For more information, please visit www.nationalvision.com. About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients, recently named Campaign's Global Network of the Year and ranked No. 2 Creative Network of the Year at Cannes Lions. VML's global network spans more than 55 markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and its agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.