CHAGEE

Global fresh milk tea franchise

Communications and Public Affairs Manager

PR & CommunicationsConfirmed live in the last 24 hours

Full-timeSingaporeNo salary listed

About the Job

Requirements

Six to eight years of experience in public relations, policy communications, or government affairs.
Strong writing ability to draft clear, concise press materials.
Comfort interacting with journalists, agencies, governments, and external partners.
Ability to manage multiple deadlines in a fast-paced, high-growth environment.
Fluency in English.
Willingness to travel for work when required.
Highly organized, reliable, and detail-oriented.
Ability to make sound judgments calmly during crises or under short turnaround timeframes.
Ability to handle day-to-day tasks independently with minimal supervision.
Strong accountability and follow-through.
Flexibility and adaptability to rapid changes.
Cultural sensitivity when working across regional markets.
Collaborative approach to teamwork.

Responsibilities

Draft, refine, and localize press releases, briefing notes, pitches, and Q&A statements.
Coordinate regional public relations calendars for product launches, new markets, cultural exhibitions, and key brand moments, aligning messages, timelines, and deliverables with in-market public relations teams.
Support proactive pitching across lifestyle, food and beverage, business, travel, culture, and mainstream media.
Manage day-to-day media enquiries and respond professionally and promptly.
Build and maintain relationships with media across priority markets.
Support media preview events, grand openings, interviews, and press trips as required.
Travel to key markets to support events and meetings as needed.
Monitor and report across multiple markets, providing insights beyond clipping counts.
Work with cross-functional teams, including Marketing, Research and Development, Operations, and Human Resources, to gather accurate information for media materials.
Prepare weekly public relations performance reports for APAC leadership.
Manage press release dissemination, media lists, and public relations administrative tasks.
Track budgets and agency hours where relevant.
Support event logistics, RSVPs, media gifting, and asset preparation when required.
Assist in preparing holding statements, FAQs, and reactive responses.
Support risk assessments for campaign ideas, partnerships, and country-specific sensitivities.
Help maintain public relations standard operating procedures and ensure markets follow brand and communications guidelines.
Conduct stakeholder-mapping research and organize information.
Track regulatory movements and key updates across the region.
Coordinate government- and industry-association-related events and visits when necessary.
Work with country teams to support government communications needs when required.

Desired Qualifications

Experience handling multiple markets or regional stakeholders is an advantage but is not required.
Experience working with public relations agencies, including managing or coordinating agency work, is a plus.
Basic crisis or issue management experience is a plus.
Additional Asian languages are a plus, including Bahasa Malaysia, Bahasa Indonesia, Thai, Mandarin, or Korean.

We are looking for an independent, proactive Manager, Communications and Public Affairs (APAC) to support CHAGEE’s fast-growing presence across APAC. This integrated role which covers PR and Government Relations duties, will work closely with APAC PR teams to drive brand visibility, strengthen media relations (support key product launches/grand openings, partnerships, and cultural collaborations), plus government affairs relationship-building across multiple markets.

You will play a hands-on role in executing day-to-day activities while also supporting larger regional initiatives. This position is ideal for someone who thrives in a fast-paced environment, is confident dealing with media, government and public sector institutions and is adept at managing multiple market requirements and stakeholders - join us if this sounds like your cup of tea!

Key Responsibilities

Regional Media Relations & Outreach, PR Support

Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.
Coordinate regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments, working closely with in-market PR teams to align messages/timelines/deliverables
Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.
Manage day-to-day media enquiries with professionalism and timely responses.
Build and maintain strong relationships with media across priority markets.
Support media preview events, grand openings, interviews, and press trips where required.
Travel to key markets when needed to support events and meetings
Support monitoring and reporting across multiple markets with insights (not just by clipping count)
Work with cross-functional teams (Marketing, R&D, Ops, HR etc) to gather accurate information for media materials.

PR Operations & Reporting

Prepare weekly PR performance reports for APAC leadership.
Manage press release dissemination, media lists, and PR administrative tasks.
Track budgets and agency hours where relevant.
Support event logistics, RSVPs, media gifting, and asset preparation when required.

Issues Management & Governance - PR and Government Relations

Assist in preparing holding statements, FAQs, and reactive responses.
Support risk assessments on campaign ideas, partnerships, and country-specific sensitivities.
Help maintain PR SOPs and ensure markets adhere to brand and comms guidelines.

Government and Public Affairs

Assist with stakeholder mapping research and information organization
Possess a keen sense of mitigating regulatory vulnerabilities and risks
Track regulatory movements, key updates across the region
Coordinate government and industry association related events, visits when necessary
Work closely with country teams to support government communications needs when needed

Qualifications & Experience

6-8 years of PR, Policy Communications or Government Affairs experience
Prior experience handling multiple markets or regional stakeholders is a strong advantage (but not required).
Strong writer with the ability to draft clear, concise press materials.
Comfortable interacting with journalists, agencies, governments, and external partners.
Skilled in managing multiple deadlines in a fast-paced, high-growth environment.
Experience working with PR agencies (managing or coordinating) is a plus.
Basic crisis/issue management experience is a plus.
Fluent in English; additional Asian languages a plus (Bahasa Malaysia/Indonesia, Thai, Mandarin, Korean).
Willingness to travel for work when required.

Personal Attributes

Highly organised, reliable, and detail-oriented.
The ability to make judgement calls in a calm manner in times of crisis or short-turnaround timeframes
Independent and resourceful — able to handle day-to-day tasks with minimal supervision.
Strong sense of accountability and follow-through.
Flexible and adaptable to rapid changes.
Strong sense of cultural sensitivity, especially when working across regional markets.
A genuine team player with a collaborative mindset.

About the Company

CHAGEE

Global fresh milk tea franchise

CHAGEE is a global tea brand focused on fresh milk tea in modern teahouses. It uses a franchise model called '1+1+9+N': nine stores are tested directly before inviting unlimited franchisees, and it now operates over 6,400 teahouses worldwide. The core product blends fresh whole-leaf tea with fresh milk, supported by automated machines and a digital operations system to ensure fast, consistent service, along with transparent nutrition information for customers. The company aims to scale its model globally, maintain product quality and nutrition transparency, and become a leading global player in modern tea houses, with a Nasdaq listing under the ticker CHA.

Company size: 51-200
Company stage: IPO
Headquarters: Irvine, CA
Founded: 2017

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