M

M-Files

Metadata-driven information management and workflow platform

Senior Product Marketing and Competitive Intelligence Manager

Product MarketingPosted on Nov 10
Full-timeNo salary listed

About the Job

Requirements

  • Applicants must currently reside in the United Kingdom or Ireland and have the legal right to work in their country of residence without visa sponsorship from M-Files.
  • At least 8 years of product marketing experience, including at least 3 years in a leadership role.
  • Demonstrated success marketing manufacturing solutions within cloud-based enterprise and industry solutions.
  • Strong aptitude for competitive analysis across industry and SaaS solutions, including the ability to deliver extensive competitive intelligence reporting across key market indicators.
  • A minimum BA, with experience exceeding the specified requirements.
  • Strong AI acumen and domain expertise, with understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions.
  • Validated positioning and messaging results within manufacturing and quality industries.
  • Proven experience messaging and positioning successful cross-functional launches.
  • Experience public speaking and hosting webinars, podcasts, conferences, and product demos.
  • Experience recording product demos on camera and comfort with video production.

Responsibilities

  • Own and refine the portfolio story for M-Files for Manufacturing and M-Files for Quality and their use cases, with particular focus on highly regulated manufacturing environments.
  • Define differentiated messaging, value propositions, personas, and use cases for quality management, controlled documents, engineering and product information, production operations, audits and compliance, and supplier collaboration.
  • Translate M-Files capabilities into measurable manufacturing and quality outcomes, including stronger document control, improved audit readiness, fewer errors and rework, faster approvals, better operational visibility, and reduced compliance risk.
  • Ensure consistent Manufacturing and Quality messaging across marketing, sales, enablement, partner, and customer touchpoints, collaborating with AI and Cloud, Information Governance, Microsoft, and Integrations product marketing leads where their capabilities support industry solutions.
  • Lead go-to-market programs for Manufacturing and Quality solutions and use cases, coordinating cross-functional launches, campaigns, web readiness, field and partner enablement, and customer adoption plans.
  • Partner with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Solutions Engineering, and Partner teams to prioritize initiatives and influence roadmap decisions based on manufacturing customer needs, regulatory requirements, market opportunity, readiness, and competitive insights.
  • Drive content strategy for manufacturing and quality motions, including personas, use cases, pitch decks, solution briefs, demos, customer stories, webpages, battlecards, discovery and objection-handling guides, campaign content, and field training.
  • Lead the competitive-intelligence program across the M-Files portfolio, with particular depth in Manufacturing, Quality, Quality Insights+, dashboards, and highly regulated industry markets.
  • Monitor competitors and market developments across document management, content services, information governance, AI, cloud, Microsoft solutions, integrations, and manufacturing and quality applications to identify shifts in customer needs, differentiation, and emerging threats.
  • Translate portfolio-wide intelligence, field feedback, and win-loss insights into actionable recommendations, competitive landscapes, battlecards, and sales guidance for Product, Sales, Marketing, Partner teams, and Executive leadership.
  • Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers.
  • Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content.
  • Collaborate with cross-functional teams to position M-Files as a Manufacturing and regulated industry leader in AI-powered information management.
  • Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert.

Desired Qualifications

  • Experience in content management, information management, workflow automation, or knowledge management markets.
  • Background working closely with Product Management teams in a fast-moving technical environment.
  • Experience supporting global sales and partner ecosystems.

About the Company

M-Files

Metadata-driven information management and workflow platform

M-Files provides intelligent information management solutions for enterprise content management (ECM) through a metadata-driven platform. It helps organizations manage documents, automate business processes, and stay compliant. The product centers on metadata to classify and locate content, instead of relying on traditional folder structures. It integrates with systems like Microsoft Office 365, Salesforce, and SharePoint to offer a unified view of information across the company. The service is delivered as a SaaS subscription, with additional professional services for implementation, customization, and training. This combination makes it easier for businesses to find, manage, and automate their information workflows while leveraging existing software investments. The goal is to improve efficiency, automate processes, and ensure regulatory compliance by providing context-rich, searchable content and seamless system integrations.

Company size
501-1,000
Company stage
Series C
Total funding
$147.7M
Headquarters
Tampere, Finland
Founded
1989

Recently Posted Jobs

Explore more opportunities at M-Files

See more jobs