Director of Marketing - Strategic Accounts

As Marqeta's Director of Marketing, Strategic Accounts, you'll own the marketing strategy for Marqeta’s strategic customer base, driving product adoption, cross-sell, upsell, customer advocacy, and long-term partnership growth. This leader serves as the primary marketing partner to the Strategic Accounts organization, orchestrating programs across Product Marketing, Demand Generation, Brand, Communications, Events, Customer Success, and Sales to deepen customer engagement, expand buying committee relationships, and accelerate expansion pipeline.

We work Flexible First. This role can be performed remotely anywhere within the United States or from our headquarters in Oakland, CA. We’d love for you to join us!

The Impact You'll Have

• Strategic Account Marketing Leadership

  • Serve as the primary point of contact between the Strategic Accounts organization and the broader Marketing team, ensuring alignment across priorities, campaigns, launches, and customer engagement.

  • Develop and execute the marketing strategy for Marqeta’s strategic accounts, focused on strengthening customer relationships, increasing product adoption, and driving expansion opportunities.

  • Partner closely with Strategic Accounts, Customer Success, Rev Ops, Product Marketing, Demand Generation, Communications, Brand, and Events to deliver coordinated customer experiences across the account lifecycle.

  • Build scalable account engagement strategies tailored to customer maturity, industry, and growth opportunities.

  Strengthen Strategic Customer Relationships

  Develop programs that deepen engagement and create long-term customer loyalty, including:

  • Executive communications and partner newsletters

  • Ensure thought leadership programs and webinar topics are relevant for strategic customers

  • Engage strategic account team leadership with industry events & speaking opportunities to be viewed as experts in the space

  • Leverage partnership to strengthen presence in market - develop and launch case studies, press releases, co-marketing opportunities etc

  • QBR and ABR strategy, innovation session prep, messaging and executive presentation support

  • Custom customer content, research, and exclusive resources in partnership with the broader marketing organization

  • Partner with Insights team to deliver Voice of Customer programs, customer feedback loops, and internal communications of customer insights

  • Customer Advisory Board and executive touchpoint event strategy, programming, and execution

  • Product roadmap awareness, customer communications, beta participant identification, and coordination with Product Marketing.

  • Executive engagement programs, including roundtables, customer events, executive briefings, and industry forums

  • Address regional marketing coordination (global vs local events, language, cultural nuance in marketing assets and engagement)

  Drive Cross-Sell & Upsell Growth

  • Develop marketing strategies and programs that increase product adoption and expand customer relationships

  • Create sales enablement materials, messaging, talk tracks, playbooks, and campaigns that support cross-sell and upsell opportunities

  • Equip Strategic Account teams with the positioning, customer stories, product knowledge, and resources needed to expand existing relationships

  • Design tailored competitive positioning for strategic accounts (who else they’re using or evaluating, displacement narratives) to drive incremental MQ volume, partnering with Insights team for competitive intelligence & battlecards

  • Develop account expansion playbooks aligned to customer journey & maturity, industry, and product portfolio

  • Partner with Sales, Customer Success, Product, Commercialization and Revenue Operations to develop business case tailored to the account for new solutions and prioritize high-value expansion opportunities

  Account-Based Marketing & Campaign Strategy

  • Partner with Demand Generation to ensure strategic accounts are included in the appropriate integrated marketing campaigns, ABM programs, executive events, and nurture initiatives

  • Advise on account segmentation, campaign prioritization, relevant engagement tactics (channels, events & publications) and buying committee coverage to drive broader penetration within existing customer organizations

  • Develop strategies to engage multiple stakeholders across business, product, operations, finance, and executive leadership within customer accounts

  • Ensure coordinated marketing engagement throughout the customer lifecycle

  Customer Success & Partner Enablement

  • Develop onboarding resources, best practices, and engagement programs that help new strategic customers realize value quickly

  • Create scalable customer communications that support adoption, education, and ongoing engagement

  • Partner with Analytics to provide guidance and oversight of goal setting, KPIs and performance tracking

  • Identify opportunities to strengthen customer relationships through proactive marketing programs and personalized experiences

Who You Are

• 10+ years in B2B marketing with a focus on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing, including at least 3 years in a people leadership role

• Experience marketing into complex, enterprise accounts with long sales cycles, multi-stakeholder buying committees, and expansion-driven revenue motions

• Proven track record driving cross-sell, upsell, and product adoption through marketing programs: you can point to specific plays, playbooks, or campaigns that moved expansion pipeline or revenue within an existing customer base

• A true partner to Sales and Account Management: you’ve embedded with account teams, understood their quotas and pressures, and built enablement (messaging, talk tracks, battlecards, customer stories) that reps actually use

• Skilled at building executive relationships: you’ve designed and run customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite briefings that deepened trust and opened doors to new stakeholders

• Strong command of how customer marketing fits into the full revenue engine: you can speak fluently with Sales, Customer Success, Product, and RevOps about net revenue retention, expansion pipeline, wallet share, and account penetration

• Experience building customer advocacy and co-marketing programs, including case studies, press releases, speaking opportunities, and joint thought leadership, that strengthen both the customer relationship and market presence

• Ability to translate customer insight into action: you’ve used Voice of Customer programs, feedback loops, and competitive intelligence to sharpen positioning, inform product conversations, and craft displacement narratives

• Strong cross-functional leader who can orchestrate across Product Marketing, Demand Gen, Brand, Comms, Events, and Analytics, often without direct authority, to deliver a cohesive customer experience

• Data-informed and KPI-driven: you set clear goals, track performance with Analytics and RevOps, and adjust programs based on what moves adoption and expansion

• Proficiency with the core marketing and revenue tech stack (Salesforce, Marketo or HubSpot) and familiarity with ABM platforms (Demandbase, 6Sense, etc.)

• Thoughtful about global audiences: you’ve coordinated regional programs and understand when to go global versus local in events, language, and cultural nuance

• Strong communicator and storyteller who can distill complex product and customer narratives into compelling executive-level presentations and messaging

• Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred

• Comfortable operating in ambiguity, building programs from scratch, and establishing a new function without a fully defined playbook

Typical Process

• Application submission

• Recruiter video call

• Hiring manager video call

• Virtual “Onsite” consisting of 5-6, 30-45 minute interviews

• Offer!

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:

• National: A baseline tier that applies to most of the geographic territory of the United States.

• Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA

• Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.

Visit this page or consult with a Recruiter to determine which tier would be applicable to you.

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:

• National: $200,000 - $250,000

• Premium: $207,000 - $258,800

• Premium Plus: $214,100 - $267,600

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

• Multiple health insurance options

• Flexible time off – take what you need

• Retirement savings program with company contribution and after tax contributions

• Equity in a publicly-traded company and an Employee Stock Purchase Program

• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave

• Free therapy sessions, financial and professional coaching, and legal advice

• Monthly stipend to support our remote work model

• Annual “development dollars” to support our people growth and development

• Through Flex First, the freedom to live and work wherever you and your family thrive

About Marqeta

Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.

Marqeta’s Values

– Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.

– Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.

– Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.

– Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.

– Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.

Equal Employment Opportunity, Accommodations and Privacy

Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.

Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.

Marqeta cares about your privacy. Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.

To keep our interview process fair and consistent, we ask that all candidates join video interviews with their camera on.

Notice on Use of AI in Recruitment
We may use artificial intelligence (AI) tools in our recruitment processing consistent with the requirements of applicable laws. For more information, review our AI notice here.