Head of Growth Marketing

Atos is the Atos Group brand dedicated to AI-powered, secure, end-to-end digital services. Atos designs, develops, and operates critical digital environments that drive performance, resilience and sovereignty, helping public and private organizations worldwide retain control over their data and infrastructures, while meeting regulatory requirements.

With more than 52,000 employees serving over 4,500 clients across 54 countries, Atos helps modernize core IT systems, accelerate cloud and data transformation, strengthen cybersecurity, and deliver secure digital workplace environments to support its clients, its employees and society. Atos also provides consulting and advisory services through its Atos Amplify brand.
A trusted partner in operating complex and mission-critical environments, Atos supports organizations across highly regulated and sovereign contexts.

About Atos Group

Atos Group is a global leader in digital transformation with c. 54,000 employees and annual revenue of c. €7.2 billion, operating in 54 countries under two brands - Atos for services and Eviden for products and systems. European number one in cybersecurity and a leader in cloud, Atos Group is committed to a secure and decarbonized future and provides tailored AI-powered, end-to-end solutions for all industries. Atos Group is listed on Euronext Paris.

The Head of Growth Marketing defines and executes the UK&I growth marketing strategy to drive market visibility, brand preference, pipeline generation, customer engagement, and revenue growth. This role is accountable for turning marketing into a strategic growth engine that directly drives business performance.

The role combines leadership of demand generation, industry marketing, proposition marketing, partner marketing, campaigns, events and thought leadership to deliver measurable commercial outcomes.

The postholder serves as the owner of Atos' market positioning across the UK&I, ensuring the organisation is recognised as a trusted, innovative and differentiated partner by customers, partners, advisors, analysts and industry influencers. Working closely with Industry Leaders, Business Line Leaders, Sales Executives, Strategic Partnerships and the Leadership team, the role is responsible for elevating Atos' profile within key sectors and growth markets, strengthening market credibility and ensuring the organisation's capabilities, success stories and innovation agenda are effectively communicated to the wider marketplace.

Beyond pipeline generation, the Head of Growth Marketing is accountable for enhancing Atos' reputation, increasing market influence and improving the organisation's ability to create and win opportunities through stronger market presence, thought leadership and executive visibility.

Strategic Accountabilities

Growth & Pipeline Creation

• Own and execute the UK&I growth marketing strategy aligned to business growth objectives.
• Drive measurable contribution to pipeline generation, opportunity progression and revenue growth.
• Develop integrated growth programmes across priority industries, strategic accounts, propositions and partner ecosystems.
• Ensure marketing investments are directly aligned to commercial priorities and growth ambitions.
• Support strategic account growth and pursuit activity through targeted marketing interventions.
• Improve conversion rates through integrated sales and marketing engagement strategies.

Market Positioning & Brand Leadership

• Own the UK&I market positioning strategy and elevate Atos' profile, relevance and differentiation across target markets and sectors.
• Drive awareness, preference and credibility amongst customers, advisors, analysts, partners and industry stakeholders.
• Develop compelling market narratives that articulate Atos' value proposition across digital transformation, AI, cloud, cybersecurity, digital workplace, data and industry solutions.
• Champion Atos' innovation agenda externally through strategic communications, thought leadership and market engagement.
• Ensure consistent positioning and messaging across all industries, business lines and go-to-market activities.
• Increase Atos' visibility within strategic industry forums, associations, customer communities and events.
• Monitor market trends, customer sentiment and competitive positioning to shape future growth strategies.

Industry & Business Line Enablement

• Partner closely with UK&I Industry Leaders to support sector growth ambitions.
• Develop industry-specific marketing strategies that strengthen market presence and commercial performance.
• Support Business Line leaders in articulating compelling propositions and differentiated value.
• Create repeatable frameworks to promote industry expertise, innovation stories and customer outcomes.
• Ensure industries and business lines have access to the marketing tools, campaigns, content and insight required to maximise market impact.
• Drive coordinated campaigns that showcase Atos capabilities across key growth domains and priority sectors.
• Strengthen the external profile of UK&I industry and business line leaders.

Commercial Leadership

• Own marketing investment decisions (in conjunction with Head of GTM and Head of Growth) and budget allocation.
• Ensure robust governance and measurement of marketing effectiveness.
• Maximise return on marketing investment.
• Prioritise investment based on commercial performance, growth opportunity and strategic importance.
• Lead annual and quarterly marketing planning processes.
• Establish performance frameworks linking marketing activity directly to business outcomes.

Partnership & Ecosystem Marketing

• Maximise value from strategic alliance and ecosystem relationships.
• Develop joint go-to-market strategies with key partners.
• Increase partner-generated pipeline and market influence.
• Support the positioning of Atos within strategic alliance ecosystems.
• Strengthen relationships with advisors, analysts and external influencers to improve market perception and opportunity inclusion.

Key Responsibilities

Leadership

• Lead the UK&I Growth Marketing function and create a high-performing marketing organisation.
• Build a culture of commercial accountability, innovation, pace and continuous improvement.
• Coach and develop marketing leaders and specialists, establishing clear performance expectations aligned to business outcomes.

Demand Generation & Campaign Management

• Design and execute scalable demand generation programmes that improve lead quality, account engagement and pipeline acceleration.
• Optimise campaign performance through data-driven decision-making and end-to-end integration of digital, partner, industry and event marketing activity.

Market Influence & Thought Leadership

• Develop executive visibility programmes that position Atos leaders as recognised market experts.
• Drive production and promotion of thought leadership content across priority sectors and growth domains.
• Lead strategic communications supporting major business announcements, proposition launches and innovation initiatives.
• Ensure Atos is consistently represented in the conversations that matter most to clients and markets.

Brand & Reputation Management

• Act as the guardian of the Atos UK&I brand reputation.
• Lead initiatives that improve customer perception and market standing.
• Promote customer success stories that reinforce credibility and trust.
• Track market sentiment and recommend actions to strengthen competitive positioning.

Executive Engagement

• Partner with UK&I Executive Leadership to shape future growth strategies.
• Provide insight on market trends, customer needs and competitive dynamics.
• Represent Marketing within senior leadership forums and act as a strategic adviser on growth, brand and market positioning.

Performance & Analytics

• Define and manage growth marketing performance frameworks.
• Establish clear metrics linking marketing activity to pipeline and revenue outcomes.
• Implement reporting that demonstrates commercial impact and guides future investment decisions.

Commercial Accountability

The Head of Growth Marketing will be expected to influence and contribute directly to UK&I pipeline growth, increase marketing-sourced and marketing-influenced opportunities, improve sales conversion through stronger market engagement, and drive measurable return on marketing investment.

• Enhance market visibility and competitive differentiation.
• Increase executive and industry influence across strategic markets.
• Ensure marketing is recognised as a strategic contributor to business growth.
• Support industry and business line growth ambitions through clear positioning, campaign activity and market engagement.
• Use evidence, insight and commercial performance to prioritise activity, investment and resource allocation.

Experience & Qualifications

Essential

• Senior leadership experience within growth marketing, commercial marketing or demand generation.
• Proven track record of delivering measurable pipeline and revenue growth.
• Experience leading high-performing marketing teams within complex organisations.
• Strong commercial acumen with experience managing significant budgets and investment decisions.
• Demonstrated success aligning Sales, Marketing, Industry and Partner organisations around common growth objectives.
• Ability to influence executive stakeholders and operate effectively at board level.
• Strong strategic planning, communication, storytelling and leadership skills.

Preferred

• Experience within technology services, digital transformation, consulting, cloud, cybersecurity or managed services.
• Strong knowledge of enterprise buying journeys and complex sales environments.
• Experience working with strategic alliance partners and ecosystem-led growth models.
• Track record of elevating brand reputation and market positioning in competitive markets.
• Experience developing industry-specific growth strategies and executive thought leadership programmes.

Expectations

• Operate as a business leader rather than a functional marketing specialist.
• Take ownership of both growth outcomes and market positioning.
• Influence executive decision-making across the UK&I organisation.
• Make investment and prioritisation decisions based on commercial evidence and measurable business impact.
• Shape how Atos is perceived in the marketplace.
• Act as a visible leader internally and externally.
• Drive long-term market influence while delivering short-term commercial results.
• Demonstrate accountability for pipeline growth, revenue impact, customer engagement and market differentiation.

Why Join Atos?

This is a unique opportunity to lead one of the most strategically important functions within the UK&I business.

As Head of Growth Marketing, you will help shape how Atos is perceived in the market, influence business growth, build industry leadership and help position the organisation as a recognised, trusted partner across both public and private sector markets.

You will play a critical role in driving growth, strengthening reputational capital and elevating the profile of Atos, its industries and its business lines in the markets that matter most.

At Atos, we want everyone to feel confident and supported throughout the recruitment process. As a proud signatory of the Armed Forces Covenant, Employers Domestic Abuse Covenant (EDAC), and Care Leaver Covenant, we welcome applications from individuals from all backgrounds and life experiences.

As a Disability Confident Leader, we guarantee an interview to disabled applicants who meet the minimum essential criteria for the role. If you require any reasonable adjustments during the recruitment process, please let us know, and we will ensure the appropriate support is in place. Please contact the recruiter managing this vacancy or reach out to our dedicated mailbox: [email protected].

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