About the Company

Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in the most prestigious and high-growth tech companies in the world, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and hundreds more. We provide all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.

Before You Consider This Role:

Right Side Up is a very non-traditional company. We love what we do, but work is just one component of the lives we lead. We want this to be the healthiest and happiest you’ve ever been. And we help make that happen. But we also believe in excellence and pursue it doggedly. If you pursue excellence in your craft but are tired of the traditional way of working, this just might be for you.

About the Role:

When looking to execute a podcast advertising campaign, most advertisers have 2 choices; work with an agency in the space, or attempt to execute without subject matter expertise in-house. We’ve created a third option (we call it the third way), that approaches podcast advertising from an in-house perspective with all the subject matter expertise. By flattening the functions of a traditional offline agency, we’ve created a better method of launching, auditing, and scaling podcast advertising campaigns. One or two experienced marketers are primarily responsible for strategy, execution, creative, and measurement for a given advertiser – same as an in-house channel manager. We’re looking for qualified growth marketing professionals to help us lead the charge for successful advertiser outcomes in podcast advertising.

Responsibilities

Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition
Analyze and optimize data driven campaigns on an ongoing basis
Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients
Work with advertiser teams to write and optimize copy and other creative deliverables
Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality
Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate

Qualifications

3+ years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment
Podcast advertising experience preferred, but not mandatory if experienced in related channels, e.g. YouTube endorsement, Terrestrial/SXM Radio, DRTV, direct mail, or other offline/endorsement
In-house, freelance/consulting, agency, or publisher experience are all relevant

You Are

A self-starter and self-organizer with strong attention to detail
Able to draw compelling insights from performance data
Not satisfied with “good enough,” and proactively seek better process and outcomes
Able to take your work seriously (and still have a sense of humor!)
Confident and composed in a client-facing environment
Comfortable working with and maintaining relationships with publishers
Proficient in Excel and Google Suite (Docs, Sheets, Slides)

About the company

Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

2016

Get referred to Right Side Up

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Simplify's Take

What believers are saying

Right Side Up posted active hiring in July and August 2026, signaling demand.
The 2026 rollout added GEO, lifecycle, affiliate, and paid social services.
Its November 2021 Catch partnership improves freelancer benefits and retention.

What critics are saying

Super Group controlled 60% after the November 3, 2023 acquisition approval.
Client budgets froze across 2025-2026, squeezing a services business dependent on spend.
If senior marketers defect, the marketplace loses supply and clients follow quickly.

What makes Right Side Up unique

Right Side Up markets vetted senior marketers as fractional, agency, and recruiting talent.
Its 2026 blog positions the firm as a third-way marketplace, not an agency.
The model spans growth, lifecycle, affiliate, SEO, analytics, and creative disciplines.

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Benefits

Flexible Work Hours

Company News

Podnews

Sep 15th, 2026

Ira Glass: Podcasts go deeper, and so do the ads.

Ira Glass: Podcasts go deeper, and so do the ads. Listen · September 15, 2026 · 5.2 minutes to read * In the opening Sounds Profitable Business Summit session, with plenty of ear-catching audio, Ira Glass from This American Life highlighted "what podcasts do better". Podcasts go so much deeper than what most influencers are putting out there, he said - and that means a deeper connection - which also means that the ads work harder. The Business Summit kicks off Podcast Week in New York City; with buyers and networks in one room, the summit included a number of well-attended talks and plenty of networking time. * TYT has named Airwave as exclusive advertising sales partner, in a seven-figure deal. Airwave is expanding its in-house sales operation; the company will represent premium advertising opportunities across TYT's podcast, digital video and live programming. * Krystina Rubino from Right Side Up and Greg Glenday from Acast spoke about the Spotify skip button at the Sounds Profitable Business Summit. Glenday said that he spoke to a number of creators who pulled their shows off Spotify as a result. However, "digital display has already had a similar reckoning," Rubino said, highlighting the viewability metrics that are now used for display advertising, following ad-blockers. "If your ads suck," she said, "maybe you should do better." She added: "We have ruined many websites with ad banners." "If you're afraid of sharing consumption data with your advertisers, you have a deeper problem." * At the Sounds Profitable Business Summit, Julie Snyder, Jimmy Saunders and Sarah Koenig from Serial announced a new, always-on narrative podcast focusing on New York. It'll be called Metro, and launches in October. It'll have "companion-but-short-form video" for social. "You heard it here first", they said - let's hope they didn't read Podnews on Sep 7. * Elsewhere in New York yesterday, Steven Bartlett and Authentic launched OBSN, a tool "designed for the world's most ambitious and consequential creators". At its heart will be a platform providing news, analysis and live experiences for the creator economy. * First look: Supercast has launched live streaming, expanding the premium subscription platform with a new way for creators to reach communities. The company, which is part of Red Seat Ventures, launches live streaming to all Supercast creators today. * A new company called Podeo launches today, helping to turn podcasts into "video that actually gets watched". It takes the audio of a podcast episode, and builds a long-form video of the whole episode - and uploads it automatically to YouTube. There are some examples on the Podeo website. * In the UK, Leeds-based audioadpro has launched ADSTEM, a new planning ad-tech tool providing media planners with geo-mapping tools and enriched audience data. The proprietary technology is now live for client partners. * Voxlumo is a transcription service focusing on the Arabic language, one of the fastest-growing languages in podcasting. The tool also does English and German, and produces WebVTT, SRT and TXT formats. * Every time we mention Ausha, we need to change our podcast transcription from saying "OSHA". What we'd really like is some form of custom vocabulary, so we can tell our transcription tool how to spell Ausha correctly. Step forward... Ausha, which has launched custom transcription vocabulary to its transcription tool. The tool is available to all users, whether or not they host their podcast with Ausha. Podcast ads in Japan. Made simple. Paid content. Following our recent financing announcement, Robot Start is expanding its international outreach through Audiostart, our gateway to podcast advertising in Japan. Audiostart gives global brands and agencies a simple way to access Japan's growing podcast market. Through Robot Start's partnerships with major radio networks, together with a network of more than 450 independent podcasts, advertisers can access approximately 80% of Japan's popular podcast titles. We support advertisers looking to reach listeners in Japan with campaign planning, publisher coordination, and execution. For companies exploring the Japanese podcast market, Audiostart offers a practical entry point without the need to navigate the market alone. If you are exploring podcast advertising opportunities in Japan, we'd love to connect. Tips and tricks - with audiencelift. * Understanding your podcast statistics has never been more important - dig in to the differences between a play and a download in our guide. * It's not spring any more, but it's always time to spring clean your podcast to ensure it won't podfade. Podcast news - with Airwave.

Bizcommunity

Nov 3rd, 2023

Super Group gets green light to acquire Right Side Up

Super Group gets green light to acquire Right Side Up.

Right Side Up

Nov 23rd, 2021

Rightsideup partners with Catch

Here at Right Side Up, Rightsideup has seen how much of a struggle this can be, so Rightsideup has partnered with Catch, an all-in-one benefits solution, and Rightsideup is thrilled to show you how getting health insurance for freelancers can be easy and affordable.