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Betterment

Online retailer of branded apparel and gifts

Sr. Manager - Channel Partnerships

Business Development & PartnershipsUpdated on Nov 14
Full-timeNew York, NY, USA

About the Job

Requirements

  • 3–7+ years of experience in partnerships, channel sales, business development, or strategic alliances; experience in B2B SaaS, fintech, retirement, payroll/HCM, benefits, or adjacent financial services is ideal.
  • Proven success building referral and co-selling partnerships that generate qualified pipeline and closed revenue.
  • Ability to own the partnership lifecycle end to end, from prospecting and contracting through onboarding, enablement, and growth.
  • Ability to build relationships with executive presence and work effectively across partner organizations and internal cross-functional teams.
  • Data-driven and organized, with strong judgment, prioritization skills, and fluency in pipeline management, forecasting, and Salesforce discipline.

Responsibilities

  • Source, negotiate, and sign new channel partners in priority verticals for Betterment at Work.
  • Build joint go-to-market plans with each partner, including team mapping, referral paths, representative incentives, and success metrics.
  • Lead partner activation after signature by coordinating onboarding, training, launch materials, and internal handoffs.
  • Work directly with partner leaders and frontline representatives to drive introductions, co-selling activity, and qualified pipeline.
  • Manage partner pipeline, forecasts, and activity in Salesforce, and report progress, risks, and results to leadership.
  • Support strategic deals by aligning pricing, approvals, and cross-functional execution with Sales, Marketing, RevOps, Legal, Finance, Product, and Compliance.
  • Identify what is and is not working across the channel, and adjust messaging, enablement, and partner focus accordingly.
  • Bring voice-of-partner and market feedback into the business to inform roadmap, positioning, and channel strategy.

About the Company

Betterment

Online retailer of branded apparel and gifts

Betterment runs an online retail storefront that sells branded apparel, accessories, and gifts. Customers can buy items such as t-shirts, hoodies, onesies, beanies, mugs, and tote bags through the brand’s online shop. The products are designed and marketed with a focus on promoting happiness and a better lifestyle under the motto “Wear Betterment. Pursue Happiness.” Revenue comes from direct sales on the online platform, with prices set regularly and occasionally discounted, leveraging economies of scale as sales grow. Compared with other online retailers offering niche branded products, Betterment differentiates itself by a broad, lifestyle-focused lineup and a clear happiness-centric message aimed at a wide range of customers. The company’s goal is to grow a direct-to-consumer business that makes branded, feel-good merchandise accessible to many shoppers while driving profitability through high-volume sales.

Company size
501-1,000
Company stage
Series F
Total funding
$435M
Headquarters
New York City, New York
Founded
2010

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