Marketing Manager

The Role

We are looking for an experienced, hands-on Marketing Manager who can develop and execute integrated campaigns that drive awareness, engagement, leads, and pipeline.

This is a generalist marketing role for someone who can move comfortably between campaign strategy, digital marketing, social media, content, SEO/AEO, analytics, advertising, events, and sales enablement. You should have particularly strong expertise in organic search and AI-driven discovery while being capable of executing across the broader marketing function.

We are looking for an operator, not someone limited to managing agencies or developing plans for others to execute. You should be able to develop a campaign strategy, create and optimize content, launch digital and social programs, analyze results, update a sales presentation, edit a video, coordinate an event, and determine what should happen next based on performance.

You will be expected to demonstrate a history of designing and executing marketing programs that produced measurable audience growth, engagement, qualified leads, pipeline, or other meaningful business results.

What You'll Own:

Integrated Campaign Strategy & Execution

Develop and execute integrated B2B campaigns across social media, organic search, paid media, content, email, events, webinars, partners, and other relevant channels.

Translate company, product, and sales priorities into campaign strategies with clear audiences, messages, offers, channels, KPIs, and conversion paths.

Own campaigns from concept through execution, measurement, optimization, and post-campaign analysis.

Develop messaging and content for different stages of the buyer journey, from awareness through conversion.

Test messaging, creative, offers, audiences, landing pages, and channels to continuously improve performance.

Coordinate internal teams, contractors, agencies, partners, and vendors while retaining ownership of strategy and results.

Social Media & Video

Develop and execute B2B social media strategies designed to grow relevant audiences, increase engagement, strengthen brand visibility, and contribute to demand generation.

Own or support day-to-day social execution under the direction of existing social media leaders, i.e. propose and inform the following: editorial planning, copywriting, scheduling, publishing, community engagement, and performance analysis.

Create platform-appropriate campaigns and content for review / approval across LinkedIn and other relevant social channels, understanding how audiences, formats, and distribution differ by platform.

Work with product team and technical writers under the Content Director’s guidance to help develop social content around product launches, research, thought leadership, events, customer stories, company news, and integrated campaigns.

Identify opportunities to turn long-form content, presentations, webinars, interviews, and events into effective social content.

Track audience growth, engagement, traffic, conversions, and other meaningful performance indicators and use those insights to improve strategy.

Understand paid and organic social and how they can work together to amplify high-performing campaigns and content.

Have practical video editing experience and the ability to independently create, edit, resize, caption, and repurpose short-form videos and other digital content for social and campaign use.

Understand the fundamentals of effective B2B video storytelling, including hooks, pacing, structure, captions, calls to action, and platform-specific formatting.

SEO, AEO & AI Discovery

This role requires substantially deeper search expertise than a typical generalist marketing position.

Develop and execute SEO and AEO strategies that increase qualified visibility across traditional search and AI-driven discovery.

Conduct keyword, topic, buyer-question, SERP, content-gap, and competitive research to identify growth opportunities.

Optimize website and campaign content for search intent, authority, conversion, and AI discoverability.

Understand technical SEO fundamentals, including crawling, indexing, site architecture, internal linking, structured data/schema, redirects, canonicalization, and Core Web Vitals.

Monitor brand, product, competitor, and category visibility across Google, ChatGPT, Gemini, Perplexity, Copilot, and other emerging AI discovery platforms.

Identify opportunities to improve visibility, accurate representation, citations, and recommendations within AI-generated answers.

Stay current with search algorithms, AI search, AEO/GEO practices, and changing buyer discovery behavior.

Measure organic and AI-discovery performance based on business impact—not rankings and traffic alone.

Content & Sales Enablement

Write, edit, and optimize landing pages, campaign copy, emails, articles, customer stories, presentations, and other marketing materials.

Translate complex technical concepts into clear, compelling messaging for business and technical audiences.

Create and update sales presentations, campaign decks, event materials, one-pagers, and other sales-enablement assets.

Work with product, sales, technical subject-matter experts, and leadership to develop accurate, differentiated messaging.

Maintain high standards for factual accuracy, brand consistency, technical credibility, and content quality.

Paid Campaigns, Events & Field Marketing

Plan and manage paid search, paid social, retargeting, and other relevant digital advertising campaigns.

Develop campaign audiences, messaging, creative direction, landing pages, offers, and conversion strategies.

Optimize spend based on lead quality, conversions, acquisition cost, and pipeline contribution.

Help plan and execute industry conferences, trade shows, webinars, customer events, and partner programs.

Develop event messaging, promotions, presentations, booth/supporting materials, and pre- and post-event campaigns.

Coordinate with vendors, event organizers, sales teams, speakers, and internal stakeholders and measure event performance against defined objectives.

Analytics & Optimization

Define campaign KPIs and measure performance using GA4, Google Search Console, CRM/marketing automation data, advertising and social platforms, SEO/AEO tools, and other relevant sources.

Connect marketing activity to ICP lead generation

Analyze campaign, content, social, audience, and conversion performance to identify opportunities for improvement.

Build reporting that explains what happened, why it happened, and what we should do next.

Use experimentation and data—not assumptions—to guide marketing decisions and resource allocation.

What We're Looking For:

Required

3-5 years of hands-on B2B marketing experience, preferably within SaaS or another technically complex industry.

Demonstrated experience designing and executing integrated campaigns that produced measurable audience growth, engagement, leads, conversions, opportunities, or pipeline.

Strong experience developing and executing B2B social media strategy, with evidence of measurable audience or engagement growth.

Strong SEO expertise spanning content strategy, on-page optimization, technical fundamentals, competitive research, and performance measurement.

Current practical knowledge of AEO/GEO, generative search, AI Overviews, LLM-driven discovery, and AI citation behavior.

Experience planning and optimizing paid digital and social advertising campaigns.

Excellent writing and editing skills with the ability to independently produce high-quality B2B marketing content.

Practical video editing and content-production experience, particularly for social and digital campaigns.

Experience creating and updating professional presentations, campaign materials, and sales-enablement assets.

Experience supporting conferences, webinars, trade shows, or other B2B events.

Strong analytical skills and proficiency with GA4, Google Search Console, SEMrush/Ahrefs or equivalent, CRM/marketing automation systems, social platforms, and advertising analytics.

Strong understanding of B2B buyer journeys, lead generation, conversion optimization, and campaign attribution.

Strong AI fluency and demonstrated ability to use AI tools to improve research, analysis, content development, and marketing productivity, including building skills and workflows.

Ability to independently manage multiple campaigns and work effectively with sales, product, technical teams, leadership, agencies, and vendors.

Strongly Preferred:

Direct experience in cybersecurity, cloud security, enterprise IT, SaaS, data protection, DevOps, identity, or another technical B2B category.

Experience marketing to CISOs, security teams, IT leaders, administrators, compliance teams, or other technical buyers.

Demonstrated experience generating pipeline for a B2B SaaS company.

Experience with HubSpot or a comparable CRM/marketing automation environment.

Experience with common creative and video tools such as Canva, Adobe Creative Cloud, CapCut, Descript, or equivalent.

Experience using automation, APIs, scripts, or internally built tools to improve marketing efficiency.

Experience with international campaigns, audiences, events, partner marketing, or channel marketing.

What Success Looks Like:

Success is measured by business impact, not marketing activity alone. You will be expected to:

Design and execute campaigns that generate measurable audience growth, engagement, qualified leads, opportunities, pipeline, and business growth.

Grow relevant social audiences and improve engagement while connecting social activity to broader marketing objectives.

Collaborate well with existing Marketing, Sales, and Product teams.

Increase qualified organic visibility across traditional search and AI-driven discovery.

Improve campaign conversion and identify opportunities to increase marketing efficiency.

Build integrated campaigns in which social, content, search, paid media, events, and sales follow-up reinforce one another.

Produce high-quality marketing, social, video, and sales assets without creating unnecessary execution dependencies.

Give leadership clear visibility into what is working, what is not, and where marketing should invest next.

Balance creative drive

Who Will Thrive in This Role:

You are a builder and problem-solver with broad marketing judgment and deep expertise in search and digital marketing. You can move from strategy to execution without losing momentum.

You are as comfortable developing a campaign strategy as you are writing a LinkedIn post, optimizing a landing page, editing a short video, analyzing conversion data, suggesting ad campaigns, improving a presentation, or planning an event.

Most importantly, you have evidence that your work produces results. You can point to campaigns, social programs, search initiatives, or other marketing programs you personally helped design and execute, and explain how they contributed to audience growth, engagement, leads, pipeline, or revenue.

Benefits:

A dream team of highly motivated and talented people, ambitious goals and challenges that require high analytical, management and communication skills;

Competitive salary base;

Medical insurance;

Amazing Team Buildings;

Conferences, training, and other events;

Unlimited PTO

Why Spin.AI?

Inc. 5000 list for 2026! 🚀
Overall Ranking: #3,309
Industry Ranking: #107
Metro Ranking: #114
State Ranking: #463
Forbes Named Spin.AI One of America's Best Startup Employers THREE Years in a Row (2024- 2026)
Work in a fast-moving, high-impact cybersecurity company recognized by Gartner, Forrester, and G2.
Collaborative, transparent culture – your ideas and experiments matter.
Direct impact: your work translates into real business growth and visibility.
Growth opportunities and performance-based rewards.