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SheerID

Identity verification platform for targeted promotions

Senior Growth Manager

Product MarketingPosted on Nov 12
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • At least 5 years of B2B SaaS and MarTech experience, with a proven track record of driving regional go-to-market strategy in the EMEA region.
  • A strong history of partnering directly with enterprise go-to-market teams, revenue operations, and headquarters organizations to build go-to-market playbooks and enablement materials that convert.
  • Experience working in a fast-paced, scale-up, US-headquartered technology company and leveraging artificial intelligence and automations to support rapid international expansion.
  • Demonstrated ability to evaluate pipeline data, win/loss insights, and market trends to adjust market strategy.
  • Deep understanding of the localized EMEA MarTech ecosystem, including regional compliance, cultural buying preferences, and localization needs.
  • Ability to switch between high-level strategy, including pricing and packaging models and Ideal Customer Profile shifts, and tactical execution, including content creation, partner alignment, and pitch decks.
  • Strong written, verbal, and presentation skills to influence cross-functional stakeholders at all levels.

Responsibilities

  • Analyze market performance and recommend ways to increase EMEA engagement, conversion rates, and win rates; own EMEA-specific launches and adapt global programs to regional needs.
  • Adapt and refine Ideal Customer Profiles and buyer personas to reflect regional market dynamics, pain points, and buyer behaviors in EMEA.
  • Tailor product messaging, go-to-market enablement materials, and campaign assets for local EMEA audiences and industries; develop and lead training on local market dynamics where appropriate.
  • Lead the localization, execution, and ongoing optimization of go-to-market initiatives tailored to regional nuances across EMEA.
  • Align strategies with EMEA Sales Leadership, Revenue Operations, Customer Success, and Global Headquarters Marketing to reduce regional growth friction and meet pipeline and retention targets.
  • Partner with account teams to increase product utilization and drive upsell and cross-sell opportunities and customer advocacy programs across the region.
  • Conduct market research to identify regional trends, local market nuances, and competitive threats; monitor developments and determine when to accelerate, decelerate, or pivot, and assess whether challenges are EMEA-specific or global.
  • Provide localized market feedback on pricing models and packaging strategies to improve win rates and average deal sizes in EMEA.
  • Collaborate with business development and regional partners to expand distribution channels and co-marketing initiatives.

About the Company

SheerID

Identity verification platform for targeted promotions

SheerID provides an identity marketing platform that lets brands verify eligibility of specific consumer groups (often called tribes) to receive personalized promotions. It connects to a network of 9,000 data sources to instantly confirm whether a person belongs to groups like military personnel, students, teachers, nurses, first responders, seniors, or young adults. Businesses integrate SheerID's verification into marketing and sales to target offers, improve customer acquisition, and reduce fraud. The platform supports brands in offering tailored discounts while protecting consumer privacy. Compared with competitors, SheerID emphasizes broad, authoritative data access and fast verification to minimize fraudulent claims and ensure only eligible members receive offers. The goal is to help brands attract and retain customers with targeted, verified promotions while safeguarding margins.

Company size
51-200
Company stage
Growth Equity (Venture Capital)
Total funding
$94.5M
Headquarters
Eugene, OR
Founded
2011

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