Analytics Engineer 3 - Martech Enablement

About the Team
 

Fanatics Collectibles has the combined vision and distinct strengths of both Fanatics and Topps that will improve the collector experience while maintaining vital parts of the hobby. Fanatics’ data-driven, direct-to-consumer expertise, which includes a database of more than 80 million sports fans globally, will enhance and expand Topps’ existing digital capabilities and grow the market opportunity for all participants. In addition, Topps’ world-class quality, product development, and manufacturing capabilities, along with their commitment to collectors and hobby shops, will ensure products are more readily accessible, positively impacting current and future collectors and partners.

 

The Role
 

Are you excited about enabling data-driven marketing and product decisions through reliable, scalable, and well-structured event data? As an Analytics Engineer III, you will be a key technical contributor responsible for operationalizing our customer data platform (Segment), maintaining the integrity of event tracking, and ensuring marketing and analytics teams have seamless access to high-quality data. You’ll partner cross-functionally to design, build, and optimize the event tracking ecosystem that powers personalization, experimentation, and audience building across our platforms.

You’ll work at the intersection of analytics engineering, marketing technology, and customer data infrastructure—supporting lifecycle marketing, experimentation, and product analytics across Fanatics Collect, Fanatics Live, and Topps.

 

Responsibilities:

• Partner with product managers, marketers, and engineers to define, implement, and QA Segment tracking plans, ensuring consistent and reliable event data across all surfaces (web, mobile, backend)
• Build and maintain robust data models (SQL + dbt) to operationalize event data in Snowflake for marketing, lifecycle, and product use cases
• Act as a technical owner for Segment event pipelines, monitoring schema drift, naming violations, destination delivery issues, and Protocols violations
• Develop and manage custom mappings, traits, and transformations in Segment (including Segment Functions) to power downstream destinations like Braze, Amplitude, and Snowflake
• Enable the marketing team to activate audiences and campaigns by ensuring accurate and timely data flows to destinations
• Collaborate with data platform engineers to scale our Airflow-based orchestration and build testing frameworks for event and customer data quality
• Conduct periodic audits, validation tests, and regressions to ensure data completeness and integrity across environments
• Maintain documentation, event naming conventions, and cross-functional education efforts to drive better data literacy and consistency in instrumentation

Qualifications

• 3+ years of experience as a Data or Analytics Engineer with a focus on event-based data systems and customer data platforms
• Deep familiarity with CDPs (ideally Segment) including tracking plans, Protocols, Connections, Destinations, and Functions
• Proficient in SQL, dbt, Snowflake
• Experience writing event schemas and partnering with developers on instrumentation across web, mobile, and backend systems
• Understanding of key marketing concepts like lifecycle segmentation, conversion tracking, campaign attribution, and event triggers
• A passion for data quality, validation, and monitoring
• Familiarity with tools like Braze, Amplitude, Google Ads, Facebook Pixel through Segment destinations
• Familiarity with Airflow, Python/pandas, Git, and general data workflow management
• Excellent collaboration skills and the ability to communicate clearly with both technical and non-technical stakeholders

In New York City, the salary range for this position is $155,000-$193,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range is $140,000-$175,000. These salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.