Full-Time

Keyholder

Southern Tide

Southern Tide

201-500 employees

Designs classic coastal apparel and accessories

No salary listed

No H1B Sponsorship

Fort Lauderdale, FL, USA

In Person

Category
Retail (1)
Required Skills
Inventory Management
Customer Service

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Requirements
  • A high school diploma or equivalent is required.
  • At least 2 years of retail customer and sales experience are required.
  • The ability and self-assurance to approach and sell to customers comfortably are required.
  • The ability to operate a store dependably with minimal supervision or direction is required.
  • Comfort operating an automated point-of-sale system is required.
  • Detail orientation necessary to safeguard store assets, including cash reconciliation and inventory management, is required.
  • The ability to lift and/or move up to approximately 50 pounds frequently is required.
  • Bending, stooping, and kneeling are required frequently.
  • The ability to climb ladders is required occasionally.
  • Routine standing for up to 8 hours per shift is required.
  • The ability to work varied hours and days, including nights, weekends, and holidays as needed, is required.
Responsibilities
  • Assist with the daily operation of the retail store, including sales, customer service, and safeguarding store assets.
  • Present and sell merchandise consistent with the brand by greeting customers, providing appropriate sales assistance, knowing floor merchandise, and suggesting merchandise as appropriate.
  • Provide merchandising suggestions to management that may improve sales.
  • Build a personal client book.
  • Learn and troubleshoot the point-of-sale software system in the absence of the Store Manager and Assistant Store Manager.
  • Use the point-of-sale system for routine register transactions, inventory receiving and transfers, and opening and closing registers and the store.
  • Learn, reference, and share current product knowledge with customers, providing prompt recommendations and professional service, including fit, fashion wardrobe advice, and additional-item suggestions.
  • Participate in store-related meetings and work toward exceeding sales and service performance goals set by store management.
  • Operate the store consistently with prescribed company policies and procedures.
  • Provide ideas to grow and improve the business, including merchandising, staffing, floor displays, store fixtures, advertising, promotions, and hours of operation.
  • Maintain inventory integrity and help prevent inventory shrink.
  • Assist with cycle counts and the year-end comprehensive physical inventory.
  • Open and close registers and the store in the absence of the manager or assistant manager.

Southern Tide creates classic, authentic apparel for the coastal lifestyle, including men’s, women’s, and kids’ clothing and accessories. Its products emphasize quality in materials, finish, fit, and function, beginning with the Skipjack polo and expanding to a full collection. The company differentiates itself through a coastal heritage aesthetic and a commitment to durable, well-made pieces rather than trend-driven fashion. The goal is to let people express a Southern-inspired, outdoor-loving mindset wherever they live, with clothing built for everyday wear.

Company Size

201-500

Company Stage

Acquired

Total Funding

$85M

Headquarters

Greenville, South Carolina

Founded

2006

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Simplify Jobs

Simplify's Take

What believers are saying

  • February 2026 anniversary drops with Katie Bolt refreshed the brand and drove attention.
  • Southern Tide expanded experiential partnerships with The Dunlin through Labor Day 2026.
  • The Southlake store and Texas entry broaden geographic reach beyond the Southeast.

What critics are saying

  • Oxford said fiscal 2026 brings no net new Southern Tide retail locations.
  • Southern Tide depends on fashion collaborations; missed trends quickly weaken product relevance.
  • If golf and coastal lifestyle demand soften, flagship differentiation fades against larger apparel rivals.

What makes Southern Tide unique

  • Oxford-backed Southern Tide owns a recognizable coastal lifestyle niche since 2016 acquisition.
  • The 2026 twentieth-anniversary artist series reinforces heritage, local roots, and limited-edition storytelling.
  • New Greenville Borden Building headquarters and active store network support brand control and experience.

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Benefits

Health Insurance

Wellness Program

Paid Vacation

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

13%

2 year growth

13%
Southern Tide
May 1st, 2026
Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience.

Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience. Johns Island, S.C. - May 2026 - Southern Tide is proud to partner with The Dunlin, Auberge Collection, to introduce the Coastal Explorer Passport - a family-friendly experience designed to inspire young guests to discover the natural beauty, wildlife, and traditions that define Kiawah River and the Lowcountry lifestyle. Available now through Labor Day Weekend, the Coastal Explorer Passport invites families staying at The Dunlin to explore the property through games, scavenger hunts, and creative challenges inspired by outdoor adventure and coastal heritage. Upon check-in, young guests will receive a complimentary custom Southern Tide hat and their Passport. The experience reflects the shared values of Southern Tide and The Dunlin - encouraging families to slow down, spend time outdoors, and create meaningful memories together along the South Carolina coast. "Southern Tide was founded on a passion for coastal living and creating meaningful moments outdoors," said Chris Rawls, Director of Brand Marketing at Southern Tide. "Partnering with The Dunlin to bring the Coastal Explorer Passport to life felt like a natural extension of both brands - inspiring families to explore the Lowcountry and embrace the spirit of adventure that defines this region." In addition to the Coastal Explorer Passport, guests can experience additional Southern Tide touchpoints throughout the summer season, including custom performance long-sleeve shirts for private charter fishing excursions and Father's Day weekend activations such as the Southern Tide Blazer Bar and poolside gourmet shaved ice pop-ups. Together, Southern Tide and The Dunlin aim to create an elevated, yet approachable family experience rooted in exploration, connection, and Lowcountry tradition.

Community Impact Newspaper
Nov 15th, 2023
Southern Tide debuts first Texas store in Southlake

Coastal lifestyle brand Southern Tide is open in Southlake Town Square.

GSA Business
Nov 3rd, 2023
Iconic coastal brand relocates HQ to downtown Greenville historic building > GSA Business

Southern Tide will move its headquarters into the iconic Borden building in Greenville.

Upstate Business Journal
Oct 26th, 2023
Greenville's Southern Tide moving HQ to historic Borden Building

Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.

MR Magazine
May 18th, 2023
SOUTHERN TIDE PARTNERS WITH LILY PULITZER ON SPECIAL SUMMER CAPSULE

The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.