Analytics Expert

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are Honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

About the role:

We are looking for an Analytics Expert to support the implementation, maintenance and quality of web and app tracking across Betty Verse products.The role is hands-on and focused on turning product, marketing and analytics requirements into reliable measurement implementations across platforms such as Google Tag Manager, Google Analytics 4, Firebase, BigQuery and relevant advertising tools. The Analytics Expert will own assigned implementation workstreams end to end, from requirement clarification and technical setup through QA, release validation and ongoing maintenance.

The role works within the tracking and measurement framework and architecture defined by the Tracking & Measurement function.

Key Responsibilities

• Implement and maintain web tracking through Google Tag Manager and Google Analytics 4.
• Support and maintain app measurement implementations using Firebase and relevant mobile attribution platforms.
• Own assigned tracking workstreams from requirements through implementation, QA and release.
• Translate product and marketing requirements into clear tracking specifications.
• Define and validate event structures, parameters and data layer requirements.
• Review implementations with Engineering teams and identify missing or incorrect tracking logic.
• Implement and maintain tracking for new product journeys, features and conversion flows.
• Configure and maintain marketing platform integrations, including conversion tags, pixels and server-side signals where applicable.
• Perform end-to-end QA across the full measurement flow, from the product and data layer through GTM, GA4/Firebase and BigQuery.
• Investigate and resolve missing, duplicated or inconsistent tracking data.
• Monitor existing implementations and identify tracking regressions and data-quality issues.
• Maintain GA4 and GTM configurations and ensure they remain aligned with the agreed tracking framework.
• Support migrations and onboarding of products to the unified tracking framework.
• Maintain tracking documentation, implementation specifications and QA evidence.
• Support release validation and post-release monitoring.
• Work with Product, Engineering, Marketing and Data teams to resolve measurement-related issues.
• Contribute technical feedback and improvement ideas to the wider tracking framework.

Requirements:

• Strong hands-on experience with Google Tag Manager and Google Analytics 4.
• Good understanding of event-based tracking, data layers, parameters and user journeys.
• Ability to independently troubleshoot complex tracking issues.
• Practical knowledge of browser developer tools, network requests and client-side tracking behaviour.
• Ability to translate business and product requirements into technical tracking specifications.
• Experience working with Product and Engineering teams on tracking implementations.
• Good understanding of digital marketing measurement and conversion tracking.
• Ability to validate implementations across GTM, GA4 and downstream data.
• Working knowledge of SQL and the ability to investigate event-level data in BigQuery.
• Ability to work independently, challenge incomplete requirements and propose practical solutions.
• Strong attention to detail and a structured approach to QA and troubleshooting.
• Professional working proficiency in English.

Nice to have:

• Experience with Firebase Analytics and mobile app tracking.
• Experience with AppsFlyer or another mobile measurement platform.
• Experience with server-side Google Tag Manager.
• Practical JavaScript knowledge for tracking implementations and debugging.
• Experience with Google Ads, Meta, TikTok, Microsoft Ads or other advertising platforms.
• Experience with conversion APIs, enhanced conversions or offline conversion signals.
• Understanding of attribution, identity resolution, click IDs and event deduplication.
• Experience with consent management and Google Consent Mode.
• Familiarity with backend-generated events and server-side measurement.
• Experience in iGaming, fintech, e-commerce or another high-volume digital environment.

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space