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Agoda

Online travel booking platform for accommodations

Senior Manager - Performance Marketing

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBangkok, ThailandNo salary listed

About the Job

Requirements

  • SQL proficiency, including daily analytical use, working with multiple tables, and complex joins.
  • Strong analytical thinking and ability to translate data into actionable insights.
  • Comfort with marketing analytics tools, including Google Ads, attribution platforms, and dashboards.
  • Seven to ten or more years of experience in marketing, growth, or analytics roles.
  • Understanding of performance marketing fundamentals such as pay-per-click, metasearch, app marketing, or search engine optimization.
  • Experience optimizing marketing campaigns toward return-on-investment or profitability targets.
  • Familiarity with attribution models and incrementality measurement.
  • Five or more years of people-management experience or demonstrated team leadership.
  • Ability to influence without direct authority in a matrix organization.
  • Ability to present to vice president- and director-level stakeholders.
  • Complex stakeholder management, including senior-level partner relationships.
  • Cultural sensitivity for cross-border collaboration.
  • Project management discipline and ability to manage multiple concurrent initiatives.
  • Ability to maintain attention to detail while retaining strategic perspective.
  • Understanding of profit-and-loss drivers and growth mechanics, with a data-informed, impact-focused approach.

Responsibilities

  • Manage, mentor, and develop a team of 2–3 marketing specialists.
  • Set team priorities and objectives and key results aligned to partnership goals.
  • Conduct performance reviews and career development conversations.
  • Foster a culture of experimentation, learning, and accountability.
  • Set overall marketing strategy and influence return-on-investment targets; optimize investment levels to meet partnership goals.
  • Guide the team on channel strategies and ensure execution excellence.
  • Own the partnership's full marketing profit and loss.
  • Design an experimentation roadmap to validate strategic hypotheses.
  • Monitor channel health and guide the team in investigating anomalies or opportunities.
  • Oversee dashboard and reporting development and the team's analytics capability.
  • Define the team's analytics roadmap and experimentation strategy.
  • Write SQL queries to answer strategic business questions and guide the team on complex analysis.
  • Guide the team on measurement frameworks and experiment design.
  • Synthesize insights into executive-ready recommendations with quantified business impact.
  • Build the team's capability in analytics and experimentation.
  • Develop an annual marketing roadmap and quarterly plans aligned to partnership goals.
  • Lead weekly syncs with partner marketing leadership.
  • Present quarterly business reviews to Agoda leadership at director and vice president levels.
  • Own annual planning and budget allocation across channels.
  • Partner with Agoda's commercial and product teams on partnership optimization.
  • Pitch strategic initiatives to partner executives and navigate differing viewpoints using influence and data.
  • Lead large, multi-workstream initiatives end-to-end.
  • Build detailed project plans with risk mitigation and milestone tracking.
  • Establish governance cadence and reporting mechanisms.
  • Ensure disciplined execution across markets and teams.

Desired Qualifications

  • Experience with experimentation design and statistical analysis.
  • Background in digital marketing, growth marketing, or marketing analytics.

About the Company

Agoda

Online travel booking platform for accommodations

Agoda is an online travel platform that lets people book places to stay, like hotels and vacation rentals, around the world. It operates web and mobile apps that present listings with prices, availability, and user reviews so travelers can reserve rooms easily. Customers search by destination, filter options (like price, location, and amenities), compare deals, and complete secure bookings within the app. Agoda differentiates itself with a large, globally distributed inventory (over 2,000,000 properties) and multilingual support across 38 languages, using local knowledge and connections to source the best offers for both business and leisure travelers. It is part of Booking Holdings, which helps it reach a wide audience and integrate with other travel services. Agoda’s goal is to help millions of travelers find and book comfortable places to stay at great value while partnering with property owners to grow their business.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Singapore, Singapore
Founded
2005

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