Global Partner Marketing Senior Strategist

Job Description

The Global Partner Marketing Senior Strategist defines and coordinates the IFS marketing programs aligned with its key strategic partner, Microsoft. This role will align IFS and Microsoft stakeholders around shared business priorities. Acting as the primary global marketing interface between the two organizations, the role develops integrated programs spanning demand generation, ABM, co-sell and marketplace growth, customer advocacy and strategic events.

Working across Global and Regional Partner Marketing and Microsoft teams, the Senior Strategist provides the planning, governance and leadership needed to strengthen the partnership, increase awareness and preference for IFS, and deliver new pipeline for IFS solutions from within the Microsoft ecosystem.

Key Tasks

Microsoft Marketing Strategy and Alignment

• Own and coordinate the global Microsoft marketing plan, aligned with partnership objectives and business priorities.
• Act as the primary global marketing contact between IFS and Microsoft, building trusted relationships across marketing, alliance and commercial teams.
• Establish effective planning, governance and prioritisation across global and regional stakeholders.
• Maintain visibility of activity, progress and priorities across regions and business units.

Demand Generation, Co-Sell and Marketplace Growth

• Develop joint demand generation programmes that support pipeline creation and revenue growth.
• Coordinate Microsoft-focused initiatives covering Azure consumption, co-sell, marketplace growth and strategic go-to-market priorities.
• Maximise available Microsoft’s Partner Marketing opportunities e.g. Marketplace Rewards.

Customer Advocacy and Strategic Programmes

• Coordinate customer stories, case studies, executive references, videos and thought leadership.
• Lead the annual Microsoft Partner of the Year Awards submission programme.
• Deliver marketing-to-Microsoft initiatives that increase awareness, understanding and preference for IFS.
• Identify opportunities to increase IFS visibility across the Microsoft partner ecosystem.

Events and Regional Activation

• Coordinate Microsoft participation in flagship IFS events, strategic external events and webinars.
• Support Microsoft activation across global campaigns and marketing initiatives and equip regional teams with the guidance and assets needed for local execution.

Performance and Optimisation

• Monitor programme performance, marketing contribution and commercial outcomes.
• Deliver regular business reviews covering progress, impact, risks and opportunities.
• Recommend new approaches that support partnership growth and stronger joint go-to-market execution.

Qualifications

Skills and Qualifications

• Experience in global B2B technology, partner or alliance marketing.
• Experience developing demand generation, ABM or strategic alliance marketing programs.
• Proven ability to influence stakeholders across large, matrixed organizations.
• Strong commercial understanding of pipeline creation and marketing performance.
• Excellent program management, communication and presentation skills.
• Analytical, organized and collaborative, with the ability to manage competing priorities.
• Experience in enterprise software, SaaS, cloud technology or business applications is preferred.
• Direct experience working with Microsoft or its partner ecosystem is desirable.
• Fluent English; additional languages are beneficial.
• Relevant degree in Marketing, Business or a related discipline, or equivalent professional experience.
• Demonstrable experience leading complex, multi-stakeholder marketing programs in a global organization.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.