Billtrust
Cloud-based AR automation for B2B billing
Marketing Director - Europe
About the job
- 8–10 years of experience in B2B marketing, including several years in a European regional or country marketing leadership role.
- Experience building marketing in new or low-awareness markets, including brand-building or market-entry experience.
- Experience spanning field and event marketing, digital marketing, content, and public relations, with the ability to strategize and execute hands-on in a lean team.
- Proven ability to manage agencies and contractors in an extended-team model.
- Experience operating autonomously and cross-functionally with sales, sales development representatives, and customer success in a matrixed, remote-from-headquarters structure.
- Multi-market European experience, especially in the United Kingdom, Germany, Austria, Switzerland, and Benelux, with cultural and localization fluency.
- Strong analytical and planning skills, including setting and reporting against key performance indicators tied to pipeline and awareness goals.
- Based in London.
- Comfort working in a fast-paced, resource-constrained environment typical of scaling a United States company into Europe.
- Own the European marketing strategy and profit-and-loss-aligned plan, setting country and regional priorities, targets, and budget allocation in support of pipeline and revenue goals.
- Develop market-entry strategies for new European geographies, including sequencing, positioning, and channel selection.
- Make day-to-day regional decisions autonomously while keeping the North America-based Chief Marketing Officer aligned on strategy, budget, and results.
- Report regional marketing performance, pipeline contribution, and awareness metrics to the Chief Marketing Officer and broader leadership.
- Manage the regional marketing budget, forecasting, and vendor contracts.
- Build and execute go-to-market and brand-awareness strategies tailored to each priority European market.
- Localize and adapt content, messaging, and campaigns into local languages and cultural contexts.
- Plan and activate regional events, including field marketing, trade shows, and roadshows, from budget and vendor selection through execution and return-on-investment reporting.
- Run localized paid, search engine optimization/search engine marketing, social, and web marketing, tracking performance against pipeline and awareness key performance indicators.
- Manage regional public relations and communications, including relationships with a local public relations agency.
- Build and manage a partner marketing program with regional resellers and partners, including co-marketing funds, joint campaigns, and enablement.
- Partner with regional sales leaders, sellers, sales development representatives, and customer success managers to align marketing activity with sales priorities and pipeline coverage.
- Use North American resources for operations support, content creation, and web needs.
- Source, hire, and manage external contractors and agencies across creative, digital, public relations, and events.
- Background in financial technology, B2B payments, or financial software, with familiarity navigating European fintech buyer dynamics and the competitive landscape.
- Partner or channel marketing experience.
- German language skills in addition to fluent English.
About the company
Summary: 1. What it does: Billtrust provides cloud-based accounts receivable (AR) automation, offering a suite of software for billing, invoicing, payment processing, and automated cash application to help B2B customers manage their cash flow. 2. How it works: The platform includes configurable web store storefronts for eCommerce, secure payment processing, and automated cash application within a subscription-based software service, enabling automated billing cycles, faster payments, and reconciliation of payments to invoices. 3. How it differs from competitors: It offers end-to-end AR workflow in the cloud with highly configurable eCommerce and payment capabilities tailored to multiple industries, focusing on streamlining the entire AR process from invoicing to cash posting for B2B customers. 4. Goal: To help businesses improve cash flow, reduce operating costs, and increase customer satisfaction by making AR processes more efficient and automated.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Lawrence Township, New Jersey
Founded
2001
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Simplify's Take
What believers are saying
- Billtrust launched Buyer Payment Portal and 13-week Cash Forecasting on May 5, 2026.
- G2 named Billtrust an AR Automation Leader for 21 straight quarters on June 4, 2026.
- Billtrust’s March 31, 2026 study found 550 finance leaders prioritizing cash generation.
What critics are saying
- Billtrust faces AI-native rivals like HighRadius, Esker, Versapay, and Quadient across enterprise AR.
- EQT ownership since December 2022 pushes margin discipline, layoffs, and slower product experimentation.
- If Copilot and ERP vendors embed AR workflows, Billtrust becomes a feature, not a company.
What makes Billtrust unique
- Billtrust’s MCP Server tied Claude and Microsoft Copilot to live invoice-to-cash data on July 21, 2026.
- Its payment network spans 13 million buyers and over $1 trillion annual invoice volume.
- Order2Cash and iController gave Billtrust a broader Europe-to-U.S. order-to-cash footprint.
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Benefits
Remote Work Options
Flexible Work Hours
Unlimited Paid Time Off
Sabbatical Leave
Paid Parental Leave
401(k) Company Match
401(k) Retirement Plan
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -2%2 year growth
↓ -1%Billtrust has launched the first accounts receivable platform to connect live invoice-to-cash intelligence to AI assistants Claude and Microsoft Copilot via the Model Context Protocol. Finance teams can now query AR data using plain language directly within these AI tools, receiving instant answers about cash flow, invoice ageing, and payment risk without logging into separate platforms. The Billtrust MCP Server provides structured, read-only access across invoicing, payments, cash application, and AR analytics. Users can ask questions such as "Which accounts are trending late?" and receive ranked lists by outstanding balance and days past due. The system draws on Billtrust's payment intelligence network, which processes data from 13 million buyers and over $1 trillion in annual invoice volume. Future updates will enable users to take action directly within AI workspaces, including sending collections outreach and applying payments. Each customer's data remains isolated within their environment, with complete audit trails for all queries.
Billtrust has launched new AI-driven capabilities including a Buyer Payment Portal and Cash Forecasting tool designed to accelerate collections and improve cash flow visibility. The Nashville-based B2B accounts receivable software company also announced expanded payment controls and international payment options. The Buyer Payment Portal offers a self-service experience where buyers can view invoices, manage balances and make payments whilst receiving smart recommendations on payment timing based on supplier policies. The system highlights opportunities for early-pay discounts and surcharge avoidance. The Cash Forecast capability generates a self-updating 13-week AR cash forecast by analysing payment activity and invoicing data. An alert layer monitors buyer-level behavioural signals such as payment timing changes and Autopay enrollment shifts, enabling earlier liquidity planning decisions. Billtrust processes over $1 trillion in invoice dollars annually.
Billtrust, a B2B accounts receivable software provider, has launched Agentic Credit Lines, an AI-powered tool that helps finance teams identify payment risks and make faster credit decisions. The capability analyses payment history, utilization patterns and external credit data using Billtrust's network of 13 million buyers and 25 years of payment intelligence. The system monitors over 80 data points in real time and generates risk scores for every buyer, flagging accounts that cross configurable thresholds. It provides prioritised account reviews and audit-ready credit limit recommendations with transparent rationale, enabling teams to address issues before they affect cash flow. Agentic Credit Lines is embedded in Billtrust's Credit Review workflow and maintains human oversight whilst scanning entire portfolios rather than just high-risk customers.
Billtrust, a company developing a platform to automate the invoice-to-cash process, today announced that it agreed to be acquired by EQT, the Sweden-based private equity firm, for $1.7 billion in an all-cash deal. Approved by Billtrust’s board of directors, the transaction is expected to close in Q1 2023 subject to the green light from Billtrust’s shareholders and regulators. Shareholders will receive $9.50 per share in cash upon Billtrust’s transition to a private company, a 64% premium above the September 27 closing price of $5.77. The company’s stock has remained relatively steady in recent years, hitting a high of around $19 a share in February 2021 before bottoming out at $4.51 in June
LAWRENCEVILLE, N.J. & AMSTERDAM--(BUSINESS WIRE)--Billtrust (NASDAQ: BTRS) has acquired Netherlands-based Order2Cash, a leading B2B order-to-cash platform provider, broadening its global presence.