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Feeld

Location-based dating app for non-traditional relationships

Vice President of Growth

Full-TimeUpdated on 10/17/2026
$210k - $290k
Expert
New York, NY, USA
Remote
Growth & MarketingGrowth Marketing

About the job

Requirements
  • At least 10 years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle.
  • Deep experience in direct-to-consumer and/or subscription models, with a strong understanding of lifetime value, retention dynamics, and unit economics; marketplace or social experience is a significant plus.
  • Ability to move between high-level strategy and planning and hands-on execution and problem-solving.
  • Resourcefulness and a bias toward action in fast-moving environments.
  • Ability to work with ambiguity and create structure, clarity, and momentum in undefined or evolving problem spaces.
  • Expertise in attribution and incrementality, with an understanding of measurement limitations and how to make decisions despite them.
  • Ability to align teams across marketing, product, and data while advocating for growth and brand integrity.
Responsibilities
  • Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition that supports the long-term health and integrity of the Feeld experience at scale.
  • Own the performance marketing ecosystem end-to-end, including channel strategy, account structure, budget allocation, and scaling frameworks.
  • Build and drive an experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys.
  • Audit and evolve existing channels by identifying inefficiencies and opportunities, and incubate and scale new channels through structured testing.
  • Design and integrate lifecycle and performance systems to ensure seamless handoffs between acquisition, activation, retention, and re-engagement.
  • Develop a product-led growth approach and partner with Product to unlock growth through onboarding, engagement loops, and core member experiences.
  • Drive referral and network-effects initiatives, creating programs that compound growth through user advocacy and community dynamics.
  • Establish measurement frameworks that balance incrementality, lifetime value, and payback with broader signals of network health and brand strength.
  • Build and lead a high-performing growth team spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration.
  • Champion the brand within growth, ensuring acquisition and lifecycle efforts reinforce the brand and member experience.
Desired Qualifications
  • Marketplace or social experience is a significant plus.

About the company

Feeld is a location-based dating app focused on ethical non-monogamy and diverse relationship styles. It helps individuals and couples explore non-traditional relationships by offering a profile-matching experience with advanced identity options and the ability for partners to link their profiles for couple use. The app operates on a freemium model: it’s free to download and use, while a Majestic subscription unlocks features such as seeing who liked you, anonymous browsing, and private photos visible only to connections. This product differentiates itself by supporting a wide range of gender and sexuality options (over 20) and by fostering a sense of community through offline events and a print publication, in addition to the digital platform. Feeld’s goal is to create a safe, mature space for emotionally curious people to connect and explore relationships together, with a focus on inclusivity and international reach.

Company Size

51-200

Company Stage

Seed

Total Funding

$540K

Headquarters

London, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • March 9, 2026 Reflections broadened Feeld beyond members and strengthened top-of-funnel.
  • Companies House filings showed 2024 revenue rose to £48.9 million and profit to £9.3 million.
  • Feeld still dominates niche AI citations, signaling strong brand ownership among ENM seekers.

What critics are saying

  • Feeld's 368% membership surge from 2021-2025 diluted culture into 'normie hell'.
  • December 2023 app rebuild caused outages, login failures, and location-sharing controversy.
  • OkCupid now supports non-monogamy filters, and smaller-city users choose it over Feeld.

What makes Feeld unique

  • Feeld owns ethical non-monogamy, polyamory, and kink in March 2026.
  • Feeld's linked partner profiles and Constellation beat mainstream dating apps for couples.
  • Feeld's Reflections tool, launched March 9, 2026, deepens self-discovery and matching.

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Benefits

  • Flexible Work Hours
  • Unlimited Paid Time Off
  • Remote Work Options
  • Home Office Stipend
  • Professional Development Budget
  • Mental Health Support
  • Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

4%

2 year growth

-2%
Wired
Mar 9th, 2026
Feeld dating app faces backlash as membership surges 368% and longtime users lament shift to 'normie hell

Feeld, a dating app launched in 2014 for nontraditional and kink-friendly daters, is facing criticism from longtime users who say it has become overrun with mainstream daters. The platform's membership grew 368 percent from 2021 to 2025, with new users surging nearly 200 percent. Many power users describe the app as "normie hell", complaining it now attracts vanilla daters "using the app as the new Tinder", along with scammers and bots. One Brooklyn user even encountered an ICE agent's profile during a local operation. CEO Ana Kirova maintains the platform's growth reflects broader resonance with its values. On Tuesday, Feeld will launch Reflections, a free 30-minute self-discovery survey measuring users' desires, boundaries and relationship preferences across 165 prompts.

Dating Sites Reviews
Nov 27th, 2024
Dating App Feeld Launches New Magazine

Feeld, a dating app created for people interested in threesomes, has now launched a lifestyle magazine to enhance the brand for its app.

Hypebae
Jul 17th, 2024
Feeld Launches Its "F-ck Around and Find Out" Campaign

Feeld launches its "f-ck Around and Find Out" Campaign.

Interview
Feb 19th, 2024
Feeld CEO Ana Kirova on Skincare, Saltburn, and Sexual Awakenings

Late last year, as it celebrated its ten-year anniversary, the kink- and curiosity-friendly dating app Feeld underwent a comprehensive rebrand, overhauling its logo and interface and announcing an IRL 24-hour, multi-city party to bring its members face to face with one another.

Institute for Family Studies
Feb 1st, 2024
The Polyamorist Next Door

The dating apps Feeld and Ok Cupid have introduced non-monogamy into their filtering systems; can other dating sites be far behind?