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Danone

Global foods and beverages company

Healthcare Nutrition Strategy Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaNo salary listedIn-person

About the Job

Requirements

  • A recognized degree is required; a degree in Science, Nutrition, or Marketing is preferred.
  • At least 5–8 years of marketing or brand management experience in HCP marketing or specifically in Early Life Nutrition marketing is required.
  • Cross-functional stakeholder management and communication ability are required.
  • Good analytical ability and problem-solving initiative are required.
  • Attention to detail in tracking execution is required.
  • Leadership and interpersonal skills are required.
  • A commercial mindset is required.
  • Excellent execution capability, including planning and organizing, coordination, delegation, control, integrity, and decisiveness, is required.
  • Understanding of how private and government healthcare channels work and differences in HCP behavior in each channel is required.

Responsibilities

  • Develop brand plans and lead initiatives supporting the broader short- and long-term Healthcare Nutrition strategy.
  • Champion analytical understanding of business insights concerning consumers, competition, and HCPs.
  • Manage pricing, marketing budget, volume forecasting, financial mix, and P&L accountability.
  • Manage external agencies for brand development needs.
  • Manage investments for the assigned brand portfolio and specific portion of the A&P budget.
  • Track the effectiveness of all HCP activity.
  • Develop differentiated communication strategies and messaging to and through HCPs to deliver brand growth in the HN channel.
  • Connect with HCPs and their professional organizations to jointly create tools and events that drive category relevance.
  • Develop integrated plans across relevant HCP touch points to support GUM/Maternal and other company initiatives where HN channels are key touch points.
  • Collaborate with medical societies and internal science teams to build and execute a strong 360 HCP plan.
  • Lead and support innovation projects as required.
  • Participate in cross-functional teams to develop and launch new products, including analyzing information to help set sales forecasts and financials.
  • Work with Solutions, Supply Chain, and Finance teams to ensure smooth operations relating to inventory and supply to HCP channels.
  • Drive execution in line with internal and external compliance requirements.
  • Ensure documentation and processes meet requirements.

Desired Qualifications

  • Ethical Sales experience is an added advantage.
  • A background in infant nutrition sciences or managing KOLs in medical societies is an added advantage but not mandatory.

About the Company

Danone

Global foods and beverages company

Danone is a global food and beverage company focused on Essential Dairy & Plant-Based products, Waters, and Specialized Nutrition. It sells brands like Actimel, Activia, Alpro, Evian, Nutricia, and Volvic across more than 120 markets, employing over 100,000 people. Its products aim to support health and sustainability, guided by the One Planet. One Health framework and 2030 goals, with a plan to pursue B Corp certification by 2025. It differentiates itself with a mission-driven approach, the Entreprise à Mission status in France, and strong sustainability commitments across a diversified brand portfolio to bring healthy, sustainable eating to as many people as possible.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1919

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