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Burson

Global reputation management and communications firm

Social Listening Analyst

Social Media AnalyticsConfirmed live in the last 24 hours
Full-timeRemote in ColombiaNo salary listedRemote

About the Job

Requirements

  • Professional qualification or current enrollment in the final semesters in Communication Studies, Journalism, Political Science, Advertising, International Relations, or a related field.
  • Six months to one year of experience in media monitoring, social listening, public opinion analysis, community management, a digital newsroom, or communications consulting.
  • Verifiable experience operating social listening software such as Brandwatch, Talkwalker, or Sprinklr.
  • Knowledge of Excel and Google Sheets.
  • Knowledge of Boolean queries.
  • Availability to work a sustained night shift, including rotating weekends.
  • Ability to interpret public conversation development and recognize discursive patterns beyond isolated mentions.
  • Consistent judgment to classify mentions using the same analysis parameters over time.
  • Ability to evaluate a publication's relevance based on context, potential reach, involved actors, and possible reputational impact.

Responsibilities

  • Continuously monitor brand, competitor, and sensitive-topic mentions across social media, digital media, forums, and communities during the assigned shift.
  • Apply client-defined severity criteria to classify each mention as informational, requiring attention, or critical.
  • Detect emerging narratives by assessing not only volume but also the framing of discussion about the brand and who is driving it.
  • Identify anomalous growth patterns in volume or sentiment changes that may anticipate a crisis.
  • Report critical alerts to the team in English, following escalation protocols and agreed service-level agreements.
  • Write clear, actionable alerts stating what happened, where and when it began, its magnitude, who is amplifying it, and what is happening now.
  • Maintain a traceable record of each alert issued, its classification, and its resolution.
  • Tag and categorize mentions consistently according to each client's taxonomies.
  • Ensure the cleanliness and consistency of data feeding dashboards and subsequent reports.
  • Prepare an end-of-shift summary of findings, alerts issued, and topics to monitor on the next shift.
  • Provide qualitative context not captured by dashboards, including tone, relevant actors, and political or cultural subtext.

Desired Qualifications

  • Complementary training in data analytics, social listening, or public opinion research.
  • Basic data visualization using Looker Studio or Power BI.

About the Company

Burson

Global reputation management and communications firm

Burson is a global communications firm that helps clients build and protect their reputation to create value and gain a competitive edge. It integrates reputation with business goals and guides messaging, monitoring, and stakeholder engagement to influence public perception. The firm sets itself apart by focusing on turning reputation into a strategic asset through an integrated, purpose-driven approach and global reach. Its goal is to help clients protect, grow, and leverage their reputation for sustainable leadership and success.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
Not listed

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