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USAA

Sells insurance and banking to military families

AVP Corporate Communications - CEO & Association

PR & CommunicationsConfirmed live in the last 24 hours
Full-timeSan Antonio, TX, USA

About the Job

Requirements

  • A bachelor's degree, or four years of relevant education and/or experience.
  • At least 10 years of progressive corporate communications and consumer public relations experience providing external and internal communications counsel to senior management and leading major executive, enterprise or institutional communications programs.
  • At least six years of people leadership experience building, managing and/or developing high-performing teams.
  • Experience directly supporting executive communications, including strategic messaging, speechwriting, executive preparation, thought leadership and high-visibility engagements.
  • Experience shaping enterprise or institutional narratives that connect organizational purpose, structure, strategy, leadership priorities and stakeholder value.
  • Experience collaborating with senior stakeholders across a complex, matrixed organization, influencing decisions and driving work to achieve strategic goals.
  • Executive-level business and governance acumen, including the ability to understand business operations, enterprise strategy, organizational structure, stakeholder expectations, industry practices and emerging trends.
  • Exceptional writing, editing and verbal communication skills, including the ability to capture an executive's authentic voice, simplify complexity and tailor communications for employees, members and external stakeholders.
  • Executive presence, discretion and sound judgment, with the ability to provide candid counsel and operate effectively in confidential, fast-moving or high-pressure situations.
  • Innovative, creative and strategic thinking, with a collaborative approach to leadership, team development and cross-functional partnership.

Responsibilities

  • Serve as a trusted communications counselor to the CEO, shaping executive positioning, visibility and thought leadership across media, industry, employee, member and other high-profile engagements.
  • Lead Association-wide integrated communications strategies and campaigns around major business, brand and reputational priorities, connecting earned media, owned channels, executive communications, social and internal communications.
  • Apply consumer brand communications expertise to translate business strategy, consumer insights and cultural trends into stories that strengthen brand preference, reputation and engagement.
  • Set and lead Association media strategy, including proactive storytelling, national and business media engagement, major announcements, issues management and reputation-defining moments.
  • Lead communications around complex, high-visibility issues, providing senior leaders with sound judgment, scenario planning and clear recommendations in fast-moving or reputationally sensitive environments.
  • Identify communications opportunities behind business priorities and build the narrative, audience strategy, channel approach and activation plan to bring them to life.
  • Monitor the media and cultural landscape and identify emerging issues, opportunities and conversations to inform Association communications strategy.

Desired Qualifications

  • Significant experience serving as the primary communications advisor to a CEO or enterprise C-suite executive while also shaping an institution-wide or Association narrative.
  • At least 15 years of progressive corporate communications and consumer public relations experience providing external and internal communications counsel to senior management and leading major executive, enterprise or institutional communications programs.
  • Demonstrated success building an executive thought leadership platform and an institutional storytelling strategy that advance organizational purpose, stakeholder value and reputation.
  • Experience developing communications for governance matters, organizational transformation, enterprise milestones or other Association-level priorities.
  • Experience integrating CEO and Association communications across media relations, employee communications, social media, public affairs, brand, legal, risk, governance and other enterprise partners.
  • U.S. military experience through military service or as a military spouse or domestic partner.

About the Company

USAA

Sells insurance and banking to military families

USAA sells insurance, banking and investment products to U.S. military members, veterans and their families, and membership is limited to that community and eligible relatives. It began when Army officers who struggled to get car coverage agreed to insure each other, and auto and home insurance remain its core business. Members can also open checking and savings accounts, carry credit cards, take out auto loans and mortgages, and buy life insurance, annuities and retirement accounts. The company earns money from insurance premiums, loan interest, card fees and investment management. USAA was founded in 1922 and is based in San Antonio, Texas.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
San Antonio, TX
Founded
1922

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