Trade Enablement Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $129,600 - 153,900, bonus eligible and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY

The Trade Enablement Manager is a highly visible role within the National Trade Marketing organization, responsible for accelerating how the team leverages data, analytics, automation, AI, and digital tools to improve business performance, drive smarter decision-making, and simplify ways of working. This individual serves as the organization's enablement lead, developing scalable reporting, technology solutions, and operating processes that increase visibility, efficiency, accountability, and execution across the business while leading key planning routines and operating rhythms.

The ideal candidate is a highly organized, data-driven, and influential leader who combines strong analytical capabilities, technical expertise, and business acumen to transform complex data into actionable insights and scalable solutions. This individual will build trusted cross-functional partnerships, drive adoption of new technologies and ways of working, and leverage tools such as AI, Power BI, and Excel to improve decision-making, operational efficiency, and business performance. Success in this role requires exceptional stakeholder management skills, with the ability to influence across functions, align diverse priorities, and gain buy-in for new ideas, processes, and strategic initiatives.

JOB RESPONSIBILITIES

• Design, develop, and maintain Power BI dashboards and reporting solutions that provide visibility into business performance, budgeting, project status, and execution.
• Leverage AI, automation, and emerging technologies to modernize Trade Marketing processes, simplify workflows, improve communication, and enhance organizational productivity.
• Consolidate, analyze, and translate complex data from multiple sources into clear insights, risks, opportunities, and actionable recommendations using Excel, Power BI, data visualization, and advanced analytics.
• Lead National Trade Marketing operating rhythms, planning routines, and governance processes to ensure alignment, clear decision-making, and execution against key business priorities.
• Facilitate key business meetings and stakeholder forums, managing agendas, communications, action plans, and follow-up activities to drive accountability and results.
• Serve as a strategic partner across Trade, Sales, Commercial, Brand, Procurement, Omni, Finance, Regional teams, agencies, and external vendors, driving alignment on business priorities, planning, budget visibility, vendor readiness, and execution.
• Influence outcomes by building trusted relationships, creating stakeholder buy-in, and driving alignment across complex cross-functional teams.
• Create executive-level presentations and communications that transform complex data and business topics into clear, compelling stories, insights, and recommendations for leadership decision-making.
• Identify and address process gaps, operational risks, and improvement opportunities through automation, process optimization, and scalable solutions that improve efficiency, effectiveness, and execution across the Trade organization.

Technical/Functional Skills

• Advanced Power BI and Excel expertise, including dashboard development, data visualization, automation, data modeling, and reporting solutions.
• Strong analytical capabilities with the ability to synthesize complex data, identify business insights, and translate findings into actionable recommendations.
• Experience leveraging AI, automation, and emerging technologies to improve productivity, reporting, decision-making, and business processes.
• Expertise with Microsoft Office Suite, including Excel, PowerPoint, Teams, Outlook, and AI-enabled applications.
• Strong business acumen with the ability to connect Trade Marketing priorities to broader commercial, brand, finance, procurement, and sales objectives.
• Proven project management and process improvement skills, including prioritization, risk management, and cross-functional coordination.
• Exceptional problem-solving and critical-thinking skills with the ability to navigate ambiguity and drive solutions.
• Strong executive communication skills, including developing concise presentations, business reviews, and leadership-ready recommendations.
• Ability to manage multiple priorities and deliver results in a fast-paced, cross-functional environment.

People Skills

• Proven ability to build trusted relationships, influence stakeholders, and drive alignment across cross-functional teams.
• Excellent communication and facilitation skills, with the ability to simplify complex information for diverse audiences.
• Strong executive presence and judgment, with the ability to effectively partner with senior leaders and key stakeholders.
• Self-starter with a high degree of ownership, adaptability, and the ability to navigate ambiguity while balancing competing priorities.
• Collaborative, solutions-oriented leader with a continuous improvement mindset.

JOB QUALIFICATIONS

• 5+ years of experience in business intelligence, analytics, sales operations, commercial strategy, finance, consulting, technology enablement, or related fields.
• Advanced Power BI and Excel expertise, including experience developing dashboards, reporting solutions, analytical tools, and business insights that support business decision-making.
• Experience leveraging AI, automation, and digital technologies to improve business performance, productivity, and ways of working.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders across multiple functions and organizational levels.
• Strong presentation, communication, problem-solving, and project management capabilities.
• Experience within CPG, beverage alcohol, retail, sales, or commercial organizations preferred.
• Ability to thrive in a fast-paced environment while managing multiple priorities and deadlines.
• Work in-office five days per week.

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 
• Life Insurance and Disability Income Protection 
• Generous Parental Leave and FMLA policies 
• 401(k) Retirement Savings options with a company matching contribution 
• Chance to work in a fast-paced environment among a company of owners 
• Free Beer!