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The Hoffman Agency

Global communications and content marketing agency

Senior Account Executive / Account Manager

PR & CommunicationsPosted on Nov 10
Full-timeHong KongNo salary listedHybrid

About the Job

Requirements

  • At least 4 years of experience in public relations, integrated marketing communications, or business consultancy; experience supporting multimarket accounts is preferred.
  • Strong English editorial and content skills, including polished written and spoken communication.
  • Fluency in written and spoken Cantonese to support Hong Kong and Greater China clients and projects.
  • Ability to advise clients and speak confidently with senior leaders and C-suite executives, consider different stakeholder perspectives, analyze issues, and think quickly.
  • Curiosity about emerging trends, industries, and market opportunities.
  • Ability to collaborate, work under pressure, take ownership, and deliver on briefs.
  • Entrepreneurial thinking and ability to identify opportunities for clients.

Responsibilities

  • Build strategy blueprints and lead cross-channel activations, including global product launches, thought-leadership series, and influencer campaigns.
  • Identify media stories; pitch them; and prepare and coach spokespeople for interviews, briefings, and bylines across APAC.
  • Develop copy including press releases, Q&As, executive speeches, and long-form narratives in English, and adapt and localize content for other APAC audiences.
  • Analyze market intelligence and campaign data, track key performance indicators, and report campaign insights.
  • Support the account lead in advising clients and senior stakeholders, balancing strategic ideas with execution.
  • Work with colleagues to complete day-to-day account activities accurately and promptly.
  • Manage campaigns and client needs across multiple APAC markets, keeping activities aligned and on track.

Desired Qualifications

  • Experience supporting multimarket accounts.

About the Company

The Hoffman Agency

Global communications and content marketing agency

The Hoffman Agency provides communications services including digital content marketing, thought leadership, and traditional PR to help brands stand out and support sales. It creates storytelling-driven campaigns and content, and runs workshops for executives and teams to build internal storytelling capability. It operates globally across Asia, Europe, and the United States, coordinating multi-country campaigns to maintain cohesive messaging across markets. Its cross-border, collaborative approach uses cross-region thinking and content to deliver integrated campaigns, with a focus on storytelling that resonates with journalists and audiences and drives media interest and sales impact.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
San Jose, CA
Founded
1987

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