P

Phiture

Mobile growth consultancy for app optimization

Senior Growth Consultant - Mobile UA

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in UK

About the Job

Requirements

  • At least 5 years of hands-on paid user acquisition or performance marketing experience for mobile apps, with demonstrable results such as efficiency gains, scaled spend, or measurable campaign impact.
  • Solid app-specific paid user acquisition fluency, including Google App Campaigns, Meta Ads, Apple Ads, software development kits, SKAdNetwork, and mobile measurement partner concepts.
  • Hands-on attribution and mobile measurement partner experience, including direct troubleshooting of tracking and attribution issues.
  • Confidence and a track record leading client meetings and proactively challenging client requests when warranted.
  • Independent data interpretation skills and the ability to make recommendations grounded in numbers.
  • Fluency in English and strong written and spoken client communication skills, including the ability to explain technical concepts clearly to less growth-literate stakeholders.
  • A demonstrated track record of proactive ownership, including the ability to describe a prior troubleshooting or client-management example.

Responsibilities

  • Own end-to-end strategy, setup, and continuous optimization of paid user acquisition campaigns, including Google App Campaigns, Apple Ads, Meta Ads, and other relevant channels; monitor spend efficiency and creative performance; investigate technical issues such as tracking discrepancies, delivery problems, and attribution mismatches before escalating.
  • Own day-to-day client relationships, communications, deliverables, and hands-on execution of agreed strategies; lead client meetings, educate clients beyond reporting, and explain causes of issues accurately, including those caused by the team's own setup or execution.
  • Drive client conversations, question requests when warranted, proactively make recommendations, and represent account strategy to senior stakeholders.
  • Connect paid user acquisition with organic and creative perspectives, and flag cross-functional implications to the wider team.
  • Apply mobile-app paid media expertise, including software development kits and implementation, SKAdNetwork measurement restrictions and implications for testing and attribution, and mobile measurement partner functions.
  • Analyze monthly metrics, set targets, identify trends and concerns or opportunities, and recommend actions grounded in the numbers and translated into client-business implications; read dashboards using tools such as Looker Studio.
  • Guide client points of contact and junior team members while retaining individual ownership of accounts; investigate problems, propose actions, follow through, and close the loop with stakeholders.

Desired Qualifications

  • Experience with kids’ or family-audience apps, or highly regulated or brand-sensitive clients.
  • Familiarity with programmatic or demand-side platform media buying.
  • Experience working alongside a dedicated data or attribution specialist and comfort collaborating closely with a technical counterpart.

About the Company

Phiture

Mobile growth consultancy for app optimization

Phiture is a mobile growth consultancy that helps apps grow. It offers five core services—App Store Optimization, Performance Marketing, Retention/CRM, Growth Consulting, and Subscription Revenue Optimization—guided by its Mobile Growth Stack framework. The company works with product and marketing teams to develop growth plans, or it can manage growth on behalf of the teams. Their approach centers on applying a structured set of growth activities to improve visibility, user engagement, and monetization. Compared with competitors, Phiture differentiates itself with its formal framework (Mobile Growth Stack) and a track record as a multi award-winning partner, allowing it to either empower teams with skills or manage growth directly. The overall goal is to help apps acquire, retain, and monetize users at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Berlin, Germany
Founded
2016

Recently Posted Jobs

Explore more opportunities at Phiture

See more jobs