Meta builds Facebook, Instagram, WhatsApp, Messenger and Threads, apps that billions of people use to message friends, share photos and video, and follow creators and businesses. Most of its revenue comes from advertising: businesses buy placements across these apps, and Meta's AI systems decide who sees each ad and report the results. Its Meta Superintelligence Labs group builds the company's own AI models, the Meta AI assistant and the Muse agent app. Its Reality Labs unit makes Quest headsets and, with eyewear maker EssilorLuxottica, Ray-Ban and Oakley smart glasses. Meta was founded as Facebook in 2004 and is based in Menlo Park, California.
Company Size
10,001+
Company Stage
IPO
Headquarters
Menlo Park, California
Founded
2004
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Jefferies senior internet analyst Brent Thill expects Meta's latest AI model, Muse Wonder, to be "a huge hit." Thill appeared on CNBC's "Squawk on the Street" to discuss the release and what it means for the company.
Meta's new Muse Wonder model scored 83.2% on the DualEntry Accounting AI Benchmark, tying for second among 57 AI models tested. Only Grok 4.5 scored higher, at 84.2%. Meta released Muse Wonder on October 12. Its predecessor, Muse Spark 1.1, scored 61.4%. The new model beat every OpenAI and Google model, including GPT-5.5 Pro (80.2%) and Gemini 3.7 Flash (82.2%). Muse Wonder scored 97% on financial reporting and 92% on bank reconciliation. It struggled with some accounts receivable payments, month-end close journal entries and transaction classification edge cases. "Muse Wonder reads financial statements as well as any model we've tested," said Benedict Dohmen, co-founder of DualEntry. The benchmark uses 101 synthetic accounting cases with an 80% pass mark.
Meta and Lighthouse Guild, a nonprofit serving the blind and low-vision community, sponsored a team of eight runners in the Army Ten-Miler in Washington, D.C., on October 11. The team included blind US Army veterans Roosevelt Morring, Rob Sanchas, and Shawntina Gibson. Each blind runner wore Oakley Meta Vanguard AI glasses and ran with a guide from Achilles International. Lighthouse Guild's president and chief executive officer, Thomas Panek, was guided by Meta's Kelly Ingham. The race highlighted Meta's pledge to give free Ray-Ban Meta AI glasses to every blind US veteran. More than 130,000 veterans are legally blind and eligible. "Technology is only useful if it reaches the people who need it," Ingham said.
Meta Platforms shares rose 2% on Tuesday morning after Truist raised its price target on the stock to $1,000 from $763. Truist analyst Youssef Squali cited the potential of Muse Wonder, Meta's newest artificial intelligence (AI) model, to strengthen the company's competitive position. The launch has drawn renewed attention from analysts. Meta is expanding its AI efforts as competition among major technology companies intensifies. Investors want to know whether new models can improve its products and support its wider business. Third-quarter results could show whether those investments are paying off.
Meta says it has reached the AI "frontier" with two new models, Muse Wonder and Muse Wonder Full, chief executive officer Mark Zuckerberg told the Financial Times. He also rejected calls from OpenAI, Anthropic, and others for the industry to "pace the frontier." Meta's own benchmarks show the models beating OpenAI's GPT-6 and Anthropic's Claude Fable 5.1 in areas such as coding and memory. Artificial Analysis called them "a material jump in intelligence over previous Meta models," and Vals ranked Wonder first on cybersecurity tasks. The models will power upgrades to the Muse assistant, which Meta plans to monetise through $20 and $100 monthly plans. The company plans $145 billion in capital spending on compute in 2026, up 101% from 2025.