Right Side Up

In-house marketing talent for growth

Generative Engine Optimization Consultant - Ecommerce

SEO MarketingConfirmed live in the last 24 hours

Full-timeAustin, TX, USANo salary listed

About the Job

Requirements

5+ years of experience in SEO, ecommerce growth, content strategy, or AI-driven marketing optimization
Direct experience working with ecommerce businesses; DTC, subscription, or marketplace models are strongly preferred
Strong understanding of how large language models and generative systems source, synthesize, and surface product and brand information
Experience optimizing ecommerce content and data (e.g., product detail pages, collections, reviews, FAQs) for discoverability and influence
Familiarity with structured data (schema.org), product feeds, and modern content architectures
Experience collaborating with affiliate, syndication, digital PR, Reddit, and social teams to shape off-site brand and product signals, ensuring these channels support ecommerce growth and AI-driven discovery and recommendation systems
Experience with Shopify or other major ecommerce platforms is a strong plus
Analytical mindset with the ability to connect GEO initiatives to business outcomes such as traffic quality, conversion, and assisted revenue
Clear communicator who can translate complex AI concepts into practical guidance for non-technical stakeholders

Responsibilities

Develop and execute GEO strategies tailored to ecommerce business models, with a focus on product discovery, brand authority, and conversion influence within generative AI environments
Advise clients on how AI-driven discovery and recommendations impact the ecommerce buyer journey, including high-consideration and subscription-based purchases
Optimize product, category, and brand content to improve inclusion and positioning within AI-generated answers and recommendations
Audit ecommerce websites and content ecosystems for generative readiness, including structured data, product feeds, FAQs, reviews, and knowledge assets
Partner with SEO, growth, content, analytics, and engineering teams to ensure GEO efforts align with broader acquisition and revenue goals
Analyze AI-generated outputs, referral signals, and downstream performance to identify opportunities for optimization and experimentation
Stay ahead of emerging trends in generative search, agentic ecommerce, semantic retrieval, and AI-influenced purchasing behavior

Desired Qualifications

Shopify or other major ecommerce platforms experience is a strong plus

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm.

About The Role

We are seeking experienced Generative Engine Optimization (GEO) Consultants with deep exposure to ecommerce to help brands adapt to AI-driven discovery, recommendations, and decision-making.

In this role, you will advise and execute against strategies that influence how products and brands are surfaced, represented, and recommended across generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude.

You will partner closely with ecommerce, growth, and technical teams to reorient visibility strategies for a world where the buyer funnel is collapsing and purchase decisions are increasingly shaped by AI-mediated discovery and agentic workflows.

Engagements are contract-based and typically range from 10–40 hours per week, depending on client needs.

Responsibilities

Develop and execute GEO strategies tailored to ecommerce business models, with a focus on product discovery, brand authority, and conversion influence within generative AI environments

Advise clients on how AI-driven discovery and recommendations impact the ecommerce buyer journey, including high-consideration and subscription-based purchases

Optimize product, category, and brand content to improve inclusion and positioning within AI-generated answers and recommendations

Audit ecommerce websites and content ecosystems for generative readiness, including structured data, product feeds, FAQs, reviews, and knowledge assets

Partner with SEO, growth, content, analytics, and engineering teams to ensure GEO efforts align with broader acquisition and revenue goals

Analyze AI-generated outputs, referral signals, and downstream performance to identify opportunities for optimization and experimentation

Stay ahead of emerging trends in generative search, agentic ecommerce, semantic retrieval, and AI-influenced purchasing behavior

Requirements

5+ years of experience in SEO, ecommerce growth, content strategy, or AI-driven marketing optimization

Direct experience working with ecommerce businesses; DTC, subscription, or marketplace models are strongly preferred

Strong understanding of how large language models and generative systems source, synthesize, and surface product and brand information

Experience optimizing ecommerce content and data (e.g., product detail pages, collections, reviews, FAQs) for discoverability and influence

Familiarity with structured data (schema.org), product feeds, and modern content architectures

Experience collaborating with affiliate, syndication, digital PR, Reddit, and social teams to shape off-site brand and product signals, ensuring these channels support ecommerce growth and AI-driven discovery and recommendation systems

Experience with Shopify or other major ecommerce platforms is a strong plus

Analytical mindset with the ability to connect GEO initiatives to business outcomes such as traffic quality, conversion, and assisted revenue

Clear communicator who can translate complex AI concepts into practical guidance for non-technical stakeholders

Why Right Side Up

Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. You’ll help define the future of visibility in the age of AI—pioneering a new frontier in digital growth.

Exciting opportunities are available now — apply today to join our network of experts!

About the Company

Right Side Up

In-house marketing talent for growth

Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Austin, TX
Founded: 2016

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