Field Marketing Manager

ABOUT HRS

HRS is the global leader in business travel intelligence. Our AI-native Copilot and Connect Platform transforms fragmented travel, payment, and compliance data into real-time decisions — saving enterprises millions and giving CFOs, procurement teams, and travel managers the control they need.

1B+ Business travel transactions processed annually

3,500+ Enterprise clients across 55 countries

35+ Years building the global travel ecosystem

AI-native Copilot & Connect Platform — built for enterprise scale

MISSION & IMPACT

Mission

As Field Marketing Manager Italy, you are responsible for building brand visibility and driving regional growth in the Italian market. You turn global marketing strategy into localized campaigns, events, and partnerships that resonate with Italian B2B audiences and generate qualified pipeline for the sales team.

Impact

You fuel HRS's growth in Italy by positioning HRS as the leader in B2B travel SaaS. Through targeted campaigns, high-impact events, and strong media and industry relationships, you create demand, accelerate pipeline, and bring local market insights back into global marketing and product roadmaps.

What you'll own:

Local Market Strategy

• Develop a deep understanding of the dynamics of the Italian B2B travel market.

• Build and run localized marketing strategies that resonate with regional audiences and align with global objectives.

• Influence global marketing and product roadmaps with insights from the Italian market.

Campaigns & Demand Generation

• Lead regional digital, email, and event-based campaigns that generate leads and drive customer engagement.

• Partner with the global Growth Marketing team on targeted demand generation and performance marketing.

• Work with the global Product Marketing team to localize product launches, messaging, and content into compelling local stories.

Events, Media & Partnerships

• Organize and manage trade shows, webinars, and industry events, and represent HRS at key events to build client and partner relationships.

• Build relationships with local press, media, and industry associations to grow HRS's brand presence.

• Set up strategic partnerships with local travel organizations, influencers, and stakeholders to open up co-marketing and sponsorship opportunities.

Performance & Reporting

• Track the performance of every initiative using analytics tools to measure ROI and optimize strategies.

• Report insights and recommendations to the VP Marketing & Channel Sales of the region.

Who you are:

• 5+ years of marketing experience, including at least 2 years in SaaS and/or the B2B travel industry.

• Proven track record of developing and running localized marketing campaigns with measurable results.

• An established network within the Italian media, press, and travel industry associations.

• Strong collaboration skills in a matrix organization, working effectively with both global and local stakeholders.

• Outstanding communication skills, with the ability to adapt content and messaging for the local market.

• Hands-on experience with marketing tools such as Salesforce Marketing Cloud, Outreach, Google Analytics, and social media platforms.

• A strategic mindset combined with the ability to execute on tactical details.

• Degree in Marketing, Business, Communications, or a related field (Master's preferred).

• Fluent Italian is mandatory, and proficient English is required for global collaboration.

Our Hiring Process

Recruiter Call -> Hiring Manager -> Panel Interview -> Bar Raiser

The market is ready. The platform is built. Now we need the voice to bring it to Italy.

Italian enterprises are actively looking for smarter ways to manage travel, spend, and compliance — and HRS has built the AI-native platform to deliver it.

A genuinely differentiated story Our AI Copilot and Connect Platform isn't a feature add-on. It's a new operating layer for enterprise travel and payments — a story worth telling, and one that stands up to scrutiny.

Real ownership You own the Italian market's marketing agenda end to end, from strategy to events to results, with the backing of global Product and Growth Marketing teams.

35 years of infrastructure, startup urgency The credibility and global reach of an established enterprise player with the ownership culture of a company still building its best chapter.

Impact you can measure Every campaign, event, and partnership you run feeds directly into pipeline and growth in one of HRS's most strategic markets.

Ready to put HRS on the map in Italy? Apply Now!

Join HRS to shape the future of business travel and meetings, empowered by a culture of growth and setting new industry standards worldwide.