The Very Group is a digital retailer that runs a family of online brands serving more than 4.5 million customers. It sells a wide range of products—from fashion to electronics—through its online platforms and earns revenue from direct product sales plus its financial services. The core product is the online shopping experience, enhanced by flexible payment options that let customers pay over time. Unlike other e-commerce players that only sell goods, The Very Group integrates consumer credit and payments into its shopping journey, making purchases more affordable. The company emphasizes ongoing innovation and a strong focus on customer experience to improve its platforms and services. It also pursues social responsibility, including mentoring LGBTQ refugees and developing early talent into future leaders. Overall, its goal is to make a broad assortment of products easily accessible and affordable online while building a trusted brand and responsible business practices.
Company Size
1,001-5,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$165M
Headquarters
Liverpool, United Kingdom
Founded
2003
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Very launches ai-powered personalisation to boost CX. UK online retailer Very has introduced AI-powered personalisation aimed at tailoring the shopping experience to individual customers, joining a wider retail shift toward AI-driven customer journeys. What happened. UK online retailer Very has introduced an AI-powered personalisation capability designed to improve how it serves shoppers, according to Retail Week. The move adds Very to the growing list of retailers embedding artificial intelligence directly into the customer journey rather than treating it as a back-office tool. Details of the specific features, rollout timeline and underlying technology partner have not been disclosed in reporting so far. The core announcement centres on using AI to tailor the retail experience more closely to individual customers, positioning personalisation as a strategic priority for the business. Why it matters. Personalisation has moved from a marketing nice-to-have to a competitive necessity in retail, where customers increasingly expect recommendations, offers and site experiences to reflect their own behaviour rather than generic merchandising. By building AI-powered personalisation into its customer experience, Very signals that it sees relevance and tailoring as a differentiator in a crowded online retail market. For experience and transformation leaders, the launch is another data point in a wider shift: AI is no longer confined to chatbots or internal efficiency gains, but is being positioned as the engine behind how customers discover products, receive offers and navigate a retailer's digital estate. That raises the bar for rivals and puts pressure on data quality, governance and measurement as prerequisites for credible personalisation claims. The renascence take. Announcing "AI-powered personalisation" is easy; proving it changes customer behaviour and loyalty is the harder, more interesting test. Most retailers launching AI personalisation focus on the technology story - the model, the engine, the capability - and underplay the much harder behavioural question: does the experience actually feel more relevant to the customer, or just more automated? Personalisation only pays off when it reduces friction and decision effort at the moment a customer is choosing, not when it simply recycles past purchase data into louder recommendations. A customer-obsessed retailer should be measuring whether this shift changes conversion, returns and repeat-purchase behaviour - not just whether the AI is live. This briefing was written by its Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage. Questions Renascence get on this topic. UK online retailer Very has launched an AI-powered personalisation capability designed to tailor the shopping experience, such as recommendations and offers, more closely to individual customers, according to Retail Week. More in Retail Stay ahead of CX Get the signal, not the noise. The stories shaping customer experience - plus the Journal and Experience Loom - in your inbox.
Very Group's planned sale is being shelved after bidders failed to meet the £2bn asking price, Sky News reported. The online retailer, which owns the Littlewoods brand, was acquired by US private equity firm Carlyle for £1 last year following the Barclay family empire's collapse. Potential buyers included Chinese online giant JD.com, investment firm Elliott, and plus-size retailer N Brown. None submitted offers meeting Carlyle's demands. The Liverpool-based company reported a pre-tax loss exceeding £500m on sales of around £2.1bn in the last financial year. However, recent trading showed improvement, with operating profit steady at £173.5m for the 39 weeks to March 28. Carlyle injected £150m into Very Group earlier this year. The firm now faces owning the struggling retailer indefinitely if the sale is scrapped.
The Very Group has secured £150 million in financial support from Carlyle, the US investment firm that seized control of the online retailer from the Barclay family in November 2025. Carlyle has injected new cash and converted some debt into equity to reduce pressure from interest payments. The support is part of a broader refinancing as Carlyle attempts to sell the company for £2 billion. Barclays and JPMorgan have been tasked with the sale. Very has also extended a £150 million credit facility until February 2030 and prolonged a £1.8 billion securitisation facility until February 2028. The Liverpool-based retailer, which had total borrowings of £2.3 billion last year, reported sales growth of 1.9% over Christmas. The company posted £500 million in losses in 2025 after writing off a major loan to the Barclay family.
US private equity firm Carlyle Group is set to take control of online retailer The Very Group from the Barclay family, ending their over 20-year ownership. The Barclay family, who acquired Very in 2002 for £750 million, has faced financial difficulties, losing control of several businesses. Carlyle, a lender to Very since 2021, has provided over £500 million in financing. Despite the ownership change, Very remains financially stable, reporting £307 million in earnings and £2.1 billion in sales last year.