Hospice Market Manager
Gentiva
Hospice Market Manager
Gentiva
In-home hospice, palliative, and health services
Inspire Teams. Expand Markets. Transform Patient Care.
We are seeking a driven Market Manager to lead sales efforts and manage hospice business development teams within an assigned market. Reporting directly to the AVP of Business Development, you will provide leadership, mentorship, and strategic direction to sales professionals while directly engaging with key accounts to drive growth. This role balances team management with hands-on sales activities to meet and exceed market sales goals.
Key Responsibilities:
Lead and supervise assigned sales staff, providing coaching, training, and support to optimize territory planning and selling strategies.
Direct day-to-day sales operations to ensure market sales and profit targets are achieved or exceeded.
Collaborate with sales leadership to develop and execute annual strategic sales plans and budgets tailored to the market.
Identify, develop, and grow new business opportunities and key partnerships within the assigned territory.
Analyze sales methods, costs, and results to evaluate effectiveness and implement improvements.
Represent the company at community and business meetings to promote services and expand market presence.
Maintain detailed territory management records and prioritize accounts according to sales plans.
Participate in recruiting, hiring, and onboarding of sales professionals.
Ensure compliance with corporate policies, regulatory guidelines, and ethical business practices.
Utilize technology and data systems effectively to track and report sales performance.
Qualifications:
Bachelor's degree in business, marketing, communications or equivalent experience
Minimum 3 years of direct sales experience in healthcare services.
1-2 years of healthcare sales management experience preferred.
Valid driver’s license and automobile liability insurance.
Familiarity with healthcare regulations and compliance requirements.
Strong organizational skills with the ability to manage multiple priorities and conflicting demands.
Excellent communication skills to engage remote field teams and mid-level staff.
Proficient in Microsoft Excel and PowerPoint; experience with HomeCare-HomeBase is a plus.
Ability to exercise professional judgment and resolve problems effectively.
Benefits for All Associates (Full-Time, Part-Time & Per Diem):
Additional Full-Time Benefits:
Apply now to lead a dynamic sales team where your leadership will help expand access, build meaningful partnerships, and transform care across the healthcare market.
At Heartland Hospice, part of Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.
Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.
Our nationwide reach is powered by a family of trusted brands that include:
With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.
Gentiva provides in-home hospice, palliative, and home health care through a nationwide network of locations. It delivers care by coordinating in-home visits from clinicians and therapists, including skilled nursing, therapy services, and pain and symptom management, with an Advanced Illness Management model for patients not yet eligible for hospice. Gentiva differentiates itself with an integrated in-home care platform and strategic growth through acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home while receiving comprehensive care and to reduce avoidable hospitalizations for families and caregivers.
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