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Gentiva

In-home hospice, palliative, and health services

Hospice Market Manager

Full-TimeDeadline 10/1/27
No salary listed
Mid
Bachelor's
Madison, WI, USA
In Person
Sales & Account ManagementField Sales

About the job

Requirements
  • A bachelor's degree in business, marketing, or communications, or equivalent experience.
  • At least 3 years of direct sales experience in healthcare services.
  • A valid driver's license and automobile liability insurance.
  • Familiarity with healthcare regulations and compliance requirements.
  • Strong organizational skills and the ability to manage multiple priorities and conflicting demands.
  • The ability to communicate effectively with remote field teams and mid-level staff.
  • Proficiency in Microsoft Excel and PowerPoint.
  • The ability to exercise professional judgment and resolve problems effectively.
Responsibilities
  • Lead and supervise assigned sales staff, providing coaching, training, and support to optimize territory planning and selling strategies.
  • Direct day-to-day sales operations to ensure market sales and profit targets are achieved or exceeded.
  • Collaborate with sales leadership to develop and execute annual strategic sales plans and budgets tailored to the market.
  • Identify, develop, and grow new business opportunities and key partnerships within the assigned territory.
  • Analyze sales methods, costs, and results to evaluate effectiveness and implement improvements.
  • Represent the company at community and business meetings to promote services and expand market presence.
  • Maintain detailed territory management records and prioritize accounts according to sales plans.
  • Participate in recruiting, hiring, and onboarding sales professionals.
  • Ensure compliance with corporate policies, regulatory guidelines, and ethical business practices.
  • Use technology and data systems effectively to track and report sales performance.
Desired Qualifications
  • One to two years of healthcare sales management experience is preferred.
  • Experience with HomeCare-HomeBase is a plus.

About the company

Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2004

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Simplify Jobs

Simplify's Take

What believers are saying

  • Humana agreed in June 2026 to sell its remaining Gentiva stake for $900 million.
  • Gentiva signed the Addus Personal Care divestiture, sharpening focus on hospice and home health.
  • CMS included Gentiva facilities in FY2026 hospice compliance lists, sustaining Medicare visibility.

What critics are saying

  • The 2024 DOJ settlement imposed $19.4 million over ineligible hospice claims and kickbacks.
  • Another False Claims Act case triggers payer exclusions and cripples growth.
  • Hospice reimbursement scrutiny and survey risk threaten margins if CMS tightens enforcement in 2027.

What makes Gentiva unique

  • Gentiva runs 317 hospice locations across 35 states, with Texas and North Carolina anchors.
  • Its hospice, palliative, and home health mix spans end-of-life through recovery care.
  • The 2023 ProMedica integration added 4,000 employees and expanded the Heartland footprint.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Wellness Program
  • Professional Development Budget
  • Life Insurance
  • Disability Insurance
  • Commuter Benefits

Company News

Yahoo Finance
Jun 12th, 2026
Humana Reshapes Care Exposure With Gentiva Exit And Illinois Medicaid Win

Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...